Reconnecting With Customers in A Post-Pandemic World

How to reset your strategy when it comes to everyone you depend on.

learn more about Anthony Smith

By Anthony Smith

Opinions expressed by Entrepreneur contributors are their own.

In order to thrive in a post COVID-19 world, you need to reassess the ways you connect with your customers.

Here are a few things to keep in mind before you do so...

Get rid of silos

Make sure all your teams use data to create a complete picture of the clientele.

Sales, marketing and customer service teams are working in silos---which causes a number of problems. Namely, it creates a fragmented image of your consumers and their journey across too many places for your team to be serving them at peak efficiency.

Getting everyone on the same page is a first step and one that is essential to re-connecting with your people and understanding them in a more complete way.
Related: 6 Invaluable Tips for Satisfying Your Online Customers

Don't ditch digital

Zoom fatigue is real and all of us are craving in-person connection. Though we're on our way back to normalcy, don't start planning for in-person conferences with customers for this year just yet.

Over the past year, you've (hopefully) spent time honing your digital communications and marketing strategy while recognizing the power of a well-crafted email campaign.

Your tone and candor in email is extremely important. You have to know your audience in order to be able to strike the right, personalized tone. Knowing your customers, and the needs and challenges they face, is essential to delivering appropriate communications.
Related: 5 Ways to Build Killer Relationships With Customers

Redefine "normal"

One of the good things to come out of 2020 is a more compassionate approach to workplace leadership.

If you weren't taking a people-centered approach with your customers beforehand, you absolutely should be now. We've seen a big shift toward the "humanization" of marketing.

Sometimes it really is as simple as asking your clientele how you can help and voicing your support for whatever their current challenges are. Shift your thinking away from only achieving your own goals to supporting your followers in achieving their goals as well.

A customer-centric approach to marketing is essential to humanizing your marketing efforts and your brand. Make sure they feel heard and have an opportunity to discuss feedback with you. Use satisfaction surveys, a closed online forum for customers, or direct outreach. Provide guides on using your products to navigate through a crisis, whether on continuing to manage remote work, or how to prepare for the post-pandemic world. Even if your services aren't directly the most relevant, you can provide your people with curated content.

People are craving a return to normalcy, but it's important to recognize that things may not be truly "normal" for some time and that may not always be a bad thing.
Related: 4 Mistakes Your Startup Is (Likely) Making With Customer-Relationship Management

Anthony Smith

Entrepreneur Leadership Network Contributor

Founder & CEO

Born in New Zealand and raised in Australia, Anthony is a lifelong techie with a passion for all things startup. He built Insightly CRM to help modern businesses of all sizes and industries build lifelong customer relationships, compete in the digital consumer age, and grow faster than ever before.

Related Topics

Editor's Pick

This 61-Year-Old Grandma Who Made $35,000 in the Medical Field Now Earns 7 Figures in Retirement
A 'Quiet Promotion' Will Cost You a Lot — Use This Expert's 4-Step Strategy to Avoid It
3 Red Flags on Your LinkedIn Profile That Scare Clients Away
'Everyone Is Freaking Out.' What's Going On With Silicon Valley Bank? Federal Government Takes Control.

How to Detect a Liar in Seconds Using Nonverbal Communication

There are many ways to understand if someone is not honest with you. The following signs do not even require words and are all nonverbal queues.

Business News

What Does the Banking Crisis Mean for Startups and Small Business Owners?

Author, CPA and business owner Gene Marks break down everything entrepreneurs need to know about the impact of the SVB collapse.

Business News

'Invest In That Future Now Before It's Too Late': Bill Gates Calls For Global Pandemic Response Team In Op-Ed

In the same month that the World Health Organization called the coronavirus a pandemic three years ago, billionaire Bill Gates reiterated his call for a "fire department for pandemics."

Business News

New Mexico Is Hiring Professional Bear Huggers -- Here's How to Land the Dream Job

The American Black Bear was selected as the state's official animal on February 8, 1963, by the New Mexico Legislature.

Business News

Carnival Cruise Wants Passengers to Have Fun in the Sun — But Do This, and You'll Get Burned With a New $500 Fee

The cruise line's updated contract follows a spate of unruly guest behavior across the tourism industry.


Pros And Cons Of Leadership Coaching: Is It Right For You Or Your Company?

Leadership coaching can work really well in some cases and not so well in others. It all depends on a few factors and if your company is ready to make the leap.