Get All Access for $5/mo

The 8 Values Every Company Should Live By Values are an important part determining how great a company's culture can be.

By Craig Cincotta Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

Shutterstock

In its simplest definition, values are the fundamental beliefs of an organization, the guiding principles that dictate how people should behave and act.

A company's values help people know the difference between right wrong, and they help companies determine if they are on the right path to fulfilling their business goals.

Every business needs to identify and acknowledge their values. At Porch we have them front and center, painted on the wall so they are the first things you see when you step through the door.

There are plenty of values that a company can consider but here are eight of my favorites that every company should have, whether it is at startup stage or a Fortune 50 company.

Related: The Key to Rapid Scale? Authentic Core Values.

1. A problem solver

Building a great company is about solving one problem after the next. If you can surround yourself with people that are excited to hop from one problem to problem you will achieve great things.

2. Ambitious

I have always felt that there are three types of people: people who want things to happen, people who watch things to happen and people who make things happen. I have found that ambition can be a really powerful value if it leads to people being the change they want to see in the world.

3. Transparent

There is too much at stake for a company to fall into a trap of passive-aggressive behavior. Over the years I have found that if people are honest, open and direct in all conversations you save a lot of time.

Related: Think You Know Your Company's Core Values? Think Again.

4. Empathetic

This is probably one of my favorite personal and professional values. Empathy is not something everyone possesses and for those who do, it is a gift. The ability to understand the challenges that others deal with, what they care about and how you can help them thrive to hit their goals and maximize their potential is a character trait I look for in every hire I make.

5. Adaptable

For me adaptability means one thing: How well does a person handle ambiguity? I read somewhere once "to improve is to change; to be perfect is to change often." While perfection is never possible, how well we adapt to change will determine how durable our success will be. In a world of ambiguity those who can roll with the change and still perform are prime time players you want on the team.

6. Accountable

The obligation of an individual to account for his of her activities, accept responsibility for them and to disclose their results in a transparent manner.

When I review scorecards I always encourage people to "embrace the red." Own up to what is not performing well so we can have a conversation around what we need to improve. If you have people who are not accountable they may begin to sweep things under the rug or worse, begin to point fingers or pass blame around.

7. Focused

If you are focused on doing too many things you won't do anything really well. By putting an emphasis on this value you are able to create an environment where people spend their time creating waves of productivity versus ripples.

8. Integrable

Integrity is the quality of being honest and having strong moral principles; moral uprightness. It is generally a personal choice to uphold oneself to consistently moral and ethical standards and a business should surround itself with people who care deeply about integrity. When this happens everyone benefits -- partners, customers and most importantly your entire employee base.

Related: How to Hire Someone Aligned With the Company's Mission

Craig Cincotta

Chief of Staff and Vice President of Communications

Craig Cincotta is the Chief of Staff and Vice President of Communications for Porch.com, a home services network, where he is responsible for managing strategic operations for the company as well as executive communications, brand messaging and public relations.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

This Former Disney Princess Lived 'Paycheck to Paycheck' Before Starting a Side Hustle at Home — Now She Makes $250,000 a Year

Victoria Carroll's income was "sporadic" until a friend encouraged her to take her talents to Fiverr in 2018.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Growing a Business

Beware of These Risky Sales Tactics That Are Doomed to Fail or Backfire

Every business owner can learn from the failed sales tactics of a defeated car salesman. Know what they are to avoid losing your sale.

Business News

Here's What Sora, OpenAI's Text-to-Video Creator, Can Really Do

Toys "R" Us used Sora, an AI filmmaker, to create its latest ad.

Business News

This Major U.S. Metropolis Is Requiring All City Employees to Work In-Office 5 Days a Week

Philadelphia is the first city to implement the five-day-a-week in-office mandate. It went into effect on Monday.

Business News

How One Company Transformed a Medical Device into a Mass Market Phenomenon

Hyperice's Gilad Jacobs has spearheaded the recovery revolution, expanding the use of his late mother's innovative compression invention for patients, athletes, and everyday citizens.