Subscribe for 50% off
Subscribe

The Coffee Bean & Tea Leaf CEO Sanjiv Razdan on Mentoring New Business Leaders

Interview with Sanjiv Razdan about making the most of nontraditional opportunities, brewing customer curiosity, capitalizing on user-generated content, and inspiring industry leaders with the nonprofit GLEAM Network.

By
Opinions expressed by Entrepreneur contributors are their own.

Takeaways

Nontraditional Opportunities - Sanjiv Razdan understands that expansion into nontraditional spaces requires a product that is loved by the masses. Luckily, The Coffee Bean & Tea Leaf provides that in spades.

Brewing Consumer Curiosity - Sanjiv Razdan takes pride in The Coffee Bean & Tea Leaf allowing customers to experience flavors from around the world and "brew" the curiosity of their customer base.

Authentic User-Generated Content - Content always has been king. In today's social media driven society, Sanjiv Razdan is aware of the authenticity and connectivity that their consumers provide via content they create on their own.

***

Sanjiv Razdan, president and CEO of The Coffee Bean & Tea Leaf, provides a global experience in a mug.

"We're a company that brings flavors from around the world to consumers to tickle their curiosity, to whet the appetite and expose them to adventures and experiences from around the world." says Sanjiv Razdan on the Restaurant Influencers podcast hosted by Shawn P. Walchef of CaliBBQ Media.

With over 1,100 locations worldwide, The Coffee Bean & Tea Leaf inspires consumers far and wide with flavors that originate in places like the African continent to Thailand and beyond.

The name they have built has opened doors for the coffee and tea company to make headway in nontraditional avenues, such as airports, college campuses, and hospitals. According to Razdan, however, the expansion is not possible without a product that has universal appeal.

"When you think about the coffee bean and tea leaf, people want to have their favorite beverage," says Sanjiv Razdan. "And they have broad consumer appeal, which is why these locations do incredibly well for us."

The Coffee Bean & Tea Leaf takes the broad opportunities they have to "brew curiosity". Meaning, the company has a breadth of products and flavors that take consumers on a journey with every sip.

Understanding that traveling to various countries and corners of the world is a privilege not afforded to most, The Coffee Bean CEO takes great pride in bringing that experience to consumers and allowing them to express their satisfaction with the products without being prompted to do so.

"We live in a world today where our consumers are putting Coffee Bean & Tea Leaf in the middle of their lives and they're taking pictures and putting hashtags and essentially creating the content," expresses Sanjiv Razdan.

As his products generate income for him here in the United States, he uses his nonprofit GLEAM Network of volunteer mentors to pay it forward and pour back into underserved communities. The GLEAM Network provides mentorship and leadership development to the restaurant and foodservice industry.

Whether it's coffee beans, tea leaves, or mentoring new leaders, or The Coffee Bean & Tea Leaf locations and reach, Razdan has a keen interest in progress.

Service and growth. That is what Sanjiv Razdan and The Coffee Bean & Tea Leaf are all about.

***

NOMINATE A RESTAURANT INFLUENCER — Do you know someone who is killing it on social media? Let us know by emailing influencers@calibbq.media or sending the @calibbqmedia team a DM on social media.

ABOUT RESTAURANT INFLUENCERS:

Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.

Toast — Powering Successful Restaurants. Learn more about Toast.

Restaurant Influencers is also supported by DAVO. Never worry about sales tax again. Try DAVO and get your first month free. And AtmosphereTV - TV to Enhance Your Business. Try AtmosphereTV.

Latest

5-Minute Mentor: Is My Idea Ready to Be a Business?

Here's how to test your idea and bring it to market in an impactful way.

Do You Have Toxic Office PTSD?

A dark cloud of doom seems to have followed you all the way from that cruddy job to your new desk.

The Coffee Bean & Tea Leaf CEO Sanjiv Razdan on Mentoring New Business Leaders

Interview with Sanjiv Razdan about making the most of nontraditional opportunities, brewing customer curiosity, capitalizing on user-generated content, and inspiring industry leaders with the nonprofit GLEAM Network.

Is Staying Remote the Best Thing for Your Business?

Here's how to unlock the unbeatable benefits of a remote setup.

3 New Ways to Develop Laser-Like Focus

To boost focus in the face of distractions, you need a new approach to success.

Watch the Pitch That Results in Life-Changing Investment and a Lot of Tears

Emotions and investment dollars run hot on the new episode of 'Elevator Pitch.'

10 Years Later: The Skimm Co-Founders are Transforming the Way Millennial Women are Taking Charge of their Futures

Carly Zakin and Danielle Weisberg of theSkimm sit down with Jessica Abo to look back at the past decade and talk about the future.

Knead Hospitality + Design Co-Founder Jason Berry on Innovative Leadership and Employee Retention

Interview with the cofounder of Knead Hospitality + Design about loving what you do, a revamped restaurant work week, and leading by committee.

How to Prepare for a Performance Review (And Not Lose Your Mind)

Annual performance reviews are a time to shine — and a time to freak out.

These 30 Questions Will Help Determine Your Success

In this video, Ben Angel breaks down why 70,000 entrepreneurs have answered the questions that predict their chances of succeeding or failing.

Are You Burnt Out or at Capacity?

The founder and CEO of Luminary shares how her global professional education and networking platform is helping women address the systemic challenges impacting women across all industries and sectors.

Partner Spotlight

How Lessons Learned in the Military Helped Bring This Veteran's Dream Business to Life

Former Marine Jonathan Cruz explains how teamwork and partnerships allow his restaurants to thrive.

This Web3 Infrastructure Platform Serves More Than 2 Trillion Transactions a Year

The co-founder of Ankr shares his insights on Web3 development and his crypto predictions for 2023.

Discover Entrepreneur Series

Whether you need advice on how to get your business off the ground or you’re just looking for inspiration, our video series have something for everyone. Browse our library below to find a series that speaks to you and your interests.