Get All Access for $5/mo

To Meet Your Goals, Follow These Innovative People Don't reinvent the wheel, follow the examples of those who have succeeded.

By Jeff Shore Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

amyporterfield.com
Amy Porterfield

You've got a message, an idea, a philosophy. You want to reach the masses. You just need the right strategy to do so.

Here's what I do: steal someone else's. Seriously, why wouldn't you rip off the strategy of people who have already figured it out? Do you really have the time, energy, and intelligence to think of a better way?

It works like this:

  1. Find people who have got this down.
  2. Do what they do.

Here are five entrepreneurs who are most definitely "rip-off worthy."

1. Brendon Burchard

Brendon Burchard has to go at the top of the list; he literally wrote the book on monetizing your expertise. His best seller "The Millionaire Messenger" is a handbook for how do just that -- by the way, you can get his book for free on his website.

Related: 7 Innovators That Changed Retail Forever

2. Amy Porterfield

Image credit: amyporterfield.com

Amy Porterfield, the social media consultant and strategist is an absolute master of content marketing. More importantly, she paves the way in how to convert new followers into raving fans and paying customers.

3. Gary Vaynerchuk

Mold. Broken. There is one and only one Gary Vaynerchuk on the planet. He makes my list because Vaynerchuk is the most well-rounded entrepreneur on the planet. He's got it all down – speaking, writing, social media (on more platforms than you can count), consulting… you name it, he does it. The guy just flat-out hustles.

Related: 4 Innovators, 4 Ways to Get Inspired

4. Marie Forleo

Image credit: marieforleo.com

Her web television show has an incredible following (because it's really good). Video is the future, and Marie Forleo is paving the way. Her enthusiastic followers heed her advice on business strategies, marketing ideas, and how to simply live a better life.

5. Jon Acuff

Image credit: Jon Acuff

Any online marketer will tell you that your social media presence is all about engagement. Jon Acuff excels at connecting like no other. The author and speaker is fun, entertaining, honest, and personable, and he has ridden those qualities to a huge following.

Related: Determining Your Entrepreneur Style and Getting Past Your Business Blind Spots

Stop trying to reinvent the wheel and just find what is already working for other people. Let someone else's strategy change your world.

Jeff Shore

Entrepreneur, Sales Expert and Author; Founder of Shore Consulting

Jeff Shore, of Shore Consulting, is a sought-after sales expert, speaker, author and consultant whose latest book, Be Bold and Win the Sale: Get Out of Your Comfort Zone and Boost Your Performance, was published by McGraw-Hill Professional in January 2014.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Leadership

Should I Stay or Should I Go? 8 Key Points to Navigate the Founder's Dilemma

Here are eight key signs that help founders determine whether to persevere or let go.

Marketing

Your Most Powerful Marketing Weapon Is Hiding in the Finance Department — Here's Why

Transform your marketing leadership by turning finance from a barrier into a strategic ally. Learn how aligning with your finance team can drive unprecedented growth and innovation.

Business News

Meta Makes $1 Million Dollar Donation to Donald Trump's Inaugural Fund

Meta CEO Mark Zuckerberg also reportedly gave Trump a pair of Ray-Ban Meta smart glasses.

Starting a Business

They Bought an Ice Cream Truck Off eBay for $5,000. Now Their Company Has 70 Shops and Sells Treats in Over 12,000 Stores.

For the episode of "The Founder CEO," the co-founder and CEO of Van Leeuwen Ice Cream explains how one ice cream truck grew into a successful nationwide brand.

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

Growing a Business

How Connecting With the Right Audience Drives Long-Term Business Success

Here's how targeted lead generation can help you unlock higher conversions, stronger brand loyalty and scalable growth.