Top 5 Pre-Launch Considerations for Direct-to-Consumer Brands The founding partners of Jennifer Bett Communications share key strategies that DTC brands need to consider before bringing their product to market.

By James McKinney

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Jennifer Bett Meyer and Melissa Duren Conner are the founding partners of Jennifer Bett Communications, a public relations, marketing and strategic communications agency. In this clip from an episode of the podcast "The Startup Story," they talk with host James McKinney about critical considerations that direct-to-consumer brands need to consider before bringing their product to market.

Listen to the complete interview on this episode of "The Startup Story."

According to Meyer and Conner, the top five considerations to consider before launching a direct-to-consumer brand are:

  1. The product has to stand up to your claims
  2. Founder-backed stories truly matter
  3. Great branding
  4. Build a community around the brand
  5. Have a purpose beyond the transaction

Related: The Future of Workspaces

James McKinney

Creator & Host, The Startup Story

James McKinney is the Founder & Host of The Startup Story, a multi-channel brand platform that brings the lessons of highly successful founders directly to the everyday founder. Whether it is through The Startup Story podcast or via the Startup Story LIVE event series, entrepreneurs everywhere can receive tactical and practical guidance from founders who are a few steps ahead.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Related Topics

Money & Finance

How to Know If Your Business Is Profitable This Very Second

It's important to periodically take stock of your business status, but don't wait until the end of the quarter or Tax Day to know. Too many decisions you need to make depend on your profitability. Here are things you should be doing regularly so that when you need to know where you stand, you know.

Social Media

With This LinkedIn Algorithm Change, Your Best Posts Could Reach New Readers for Years

It's one of many new features rolling out on the platform in 2024.

Travel

Save Big on Airfare with a Dollar Flight Club Subscription for Less Than $60

This discounted Dollar Flight Club subscription can turn dream trips into reality.

Living

The CEO of Catholic Prayer and Meditation App Hallow Says Founders Need to Be Part of Something Bigger Than Themselves

On this episode of "The CEO Series," learn about the soulful journey of Hallow's CEO and founder Alex Jones.

Leadership

Your Boss is Watching You. Here's Why Monitoring Workers is a Two-Edged Sword

Companies increasingly use technology to track and monitor their workers, but this doesn't always improve performance or morale. Employers can — and should — monitor their workers so everyone can benefit from the process.

Science & Technology

AI May Not Take Your Job, But Someone Using AI Likely Will — Here's Why.

Artificial intelligence is becoming ubiquitous across marketing and public relations agencies. These tools can increase productivity, but there are risks to consider.