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Top 5 Pre-Launch Considerations for Direct-to-Consumer Brands The founding partners of Jennifer Bett Communications share key strategies that DTC brands need to consider before bringing their product to market.

By James McKinney

Opinions expressed by Entrepreneur contributors are their own.

Jennifer Bett Meyer and Melissa Duren Conner are the founding partners of Jennifer Bett Communications, a public relations, marketing and strategic communications agency. In this clip from an episode of the podcast "The Startup Story," they talk with host James McKinney about critical considerations that direct-to-consumer brands need to consider before bringing their product to market.

Listen to the complete interview on this episode of "The Startup Story."

According to Meyer and Conner, the top five considerations to consider before launching a direct-to-consumer brand are:

  1. The product has to stand up to your claims
  2. Founder-backed stories truly matter
  3. Great branding
  4. Build a community around the brand
  5. Have a purpose beyond the transaction

Related: The Future of Workspaces
James McKinney

Creator & Host, The Startup Story

James McKinney is the Founder & Host of The Startup Story, a multi-channel brand platform that brings the lessons of highly successful founders directly to the everyday founder. Whether it is through The Startup Story podcast or via the Startup Story LIVE event series, entrepreneurs everywhere can receive tactical and practical guidance from founders who are a few steps ahead.

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