10 Buzzwords You Need to Know A primer on the latest business lingo.

Jargon can be a way for those in-the-know to include or exclude others in business. Whether you love buzzwords or hate them, it's important to learn them. Here's a guide to the new lingo that you need to communicate in our ever-changing world.

Hit the Slide

Definition: To quit in a spectacular fashion. See also: Steven Slater and JetBlue.

Usage: On bad days, Chuck would steal coffee creamer from the office kitchenette and fantasize about hitting the slide. On really bad days, the plan involved burning fish and cauliflower in the microwave, pulling the fire alarm and streaking out past the vice president's office.

Jennifer Lopez

Definition: Singer and actress J. Lo has been subject to both criticism and praise, but in investment circles, there's far more of the latter. Her, er, assets inspired the investment industry slang Jennifer Lopez, which describes the highly desirable rounding bottom of a stock's price on its way up.

Usage: "I wouldn't mind seeing a little more Jennifer Lopez on the NASDAQ."

Scooby Snacks

Definition: The slobber-inducing dog snacks from the Scooby Doo cartoon have been slang for pretty much anything craveable. In these recessionary times, though, the term refers to the cheap tokens employers toss out as "incentives."

Usage: Alan thought his 80-hour workweeks would get him a bonus. Instead, he got Scooby Snacks -- two tickets to the charity hockey game and an ergonomic chair, ganked from the manager on maternity leave.


Definition: Satisfaction derived from the misfortune of bald or balding individuals. This bald-schadenfreude mashup was coined by New York Times columnist Maureen Dowd to describe the delight over the woes of NBC president Jeff Zucker.

Usage: "As NBC reeled from the fallout of Jeff Zucker's tacit admission that his attempt to refashion the customary way Americans watch prime time had failed, Hollywood was ablaze with baldenfreude."


Definition: An abbreviation for "entrepreneur" that, for reasons obvious, has mainly been embraced by slang-obsessed teenagers and Netspeak devotees.

Usage: After the VCs kicked Mr. Sands and his ill-fitting suit to the curb, he downed a few beers at a bar and took the mic: "The first step/to becomin' a 'trep/is to find the funding./ Or you'll be left wonderin'/why you wasted all this time/on a dream with no rhyme or reason," he freestyled, poorly.

Osmosis Marketing

Definition: The idea that any brand's image -- and resulting success -- is achieved more effectively through the osmosis of pervasive blog buzz and tweet-trending than traditional marketing methods.

Usage: Robbie wished, not for the first time, that osmosis marketing hadn't worked so spectacularly for Justin Bieber's empire.

Ramen Profitable

Definition: A business that makes just enough money to cover basic living expenses, such as toilet paper, running water and instant ramen.

Usage: "Of course we're profitable," Marc snapped. Lydia took in the unwashed plastic utensils and stained papers on the scuffed table that doubled as his office. "Yeah," she agreed, "ramen profitable."


Definition: Someone who smells opportunity in the medical marijuana industry.

Usage: About 25,000 ganjapreneurs and their customers attended the inaugural THC Expo in downtown Los Angeles last summer.


Definition: The current recession, which has hurt men more than women.

Usage: In the Great Mancession of '09, 80 percent of jobs lost were held by men, and unemployment rates neared postwar records. No change in percentage of household chores completed.

Digital Nomads

Definition: The ever-expanding group of workers using wireless technology to eliminate the need for an office.

Usage: Scoreboard for 2009: Cyber Luddites 1.0; Digital Nomads 1.0 × 10 100

Editor's Pick

Related Topics

Business Ideas

This Teacher Sells Digital Downloads for $10. Her Side Hustle Now Makes Six Figures a Month: 'It Seems Too Good to Be True, But It's Not.'

When one middle school teacher needed to make some extra income, she started a remote side hustle with no physical products and incredibly low overhead. Now she brings in six figures each month, and offers courses teaching others how to do the same.


Google Is About to Delete Inactive Accounts. Here's How to Avoid A Massive Gmail Bounce Rate.

Google will start deleting inactive accounts soon. For businesses like yours, that means many Gmail contacts will probably bounce. Here's how you can avoid that – and keep your business emails landing in the inbox.

Business News

An Ivy League University Is Teaching the Secret of Taylor Swift's Success

Several major universities have added courses dedicated to studying Swift's star power.


'I Haven't Ticked All the Boxes Yet.' Hilary Duff Reveals Her Next Venture After More Than 2 Decades in the Spotlight — and the Surprisingly Relatable Key to Her Enduring Success

The actor talks entrepreneurship, secrets to success and her latest role as chief brand director for Below 60°, a product line of air fragrances.

Business News

Red Lobster Lost Nearly $11 Million Because People Love Endless Shrimp: 'We Need to Be Much More Careful'

The restaurant chain, which is owned by Thai Union Group, made the promotion a menu mainstay in June.