Elon Musk's Boring Company Has Made $3.5 Million on Flamethrowers in 2 Days

Musk wasn't kidding when he said flamethrowers would follow hats in the Boring Company merch line.

learn more about Lydia Belanger

By Lydia Belanger

The Boring Company

Opinions expressed by Entrepreneur contributors are their own.

By now, we all should have learned that when Elon Musk says he's going to do something, he does it. Even when it seems like a joke at first.

After the successful sale of 50,000 $20 hats (a cool $1 million) through his latest venture, The Boring Company, Musk has released a new product: a flamethrower. And in less than two days, he's already sold more than 7,000 units at $500 each -- $3.5 million in total sales (and counting).

On Dec. 10, Musk had tweeted that he'd start selling the Boring Company flamethrower once hat sales topped 50,000 units. He made good on his promise when he unveiled the device (weapon?) Jan. 27 on Instagram with the caption, "Say hello to my little friend…"

Related: Elon Musk Has Found a Creative Way to Fundraise for His Newest Company

Musk, who splits his time as the CEO of Tesla and SpaceX, has been updating a Twitter thread with the number of flamethrowers sold throughout the past two days.

Say hello to my little friend …

A post shared by Elon Musk (@elonmusk) on Jan 27, 2018 at 4:42pm PST

The flamethrower is available for pre-order for $500 (plus tax) on the Boring Company's website.

For the uninitiated, Elon Musk founded The Boring Company (as in tunnel boring) in 2017 after becoming frustrated by heavy traffic in Los Angeles. He's announced plans to construct a traffic 6.5-mile traffic tunnel in L.A. as the company's first project. (That is, after drumming up buzz with merch sales.)

Over the weekend, Musk also tweeted about the potential utility of the Boring Company flamethrower, with sales pitches such as, "guaranteed to liven up any party!" and "great for roasting nuts."

Ever-engaging with his fans and followers, he's also debunked rumors that he's creating a zombie apocalypse to generate demand for flamethrowers.

As of this morning (Jan. 29), Musk's Twitter bio reads "Zombie Defender."

Lydia Belanger
Lydia Belanger is a former associate editor at Entrepreneur. Follow her on Twitter: @LydiaBelanger.

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Personal Finance

8 Fun and Fulfilling Ways to Retire by Age 50

Early retirement is a real option that more people are pursuing. You can do this if you are willing to work hard.

Thought Leaders

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

We've all seen what self-made millionaires look like on TV, but it's a lot more subtle than that. Brian Tracy researched what small daily habits these successful entrepreneurs adopted on their journey from rags to riches.

Leadership

Improving Yourself Takes 9.6 Minutes of Work Each Day

Micro-habits are the antidote to a chaotic world, offering a pathway to sustainable change.

Living

Invest in Yourself: 10 Things Every Working Woman Should Do This Year

When striving for success, it is easy to forget about your mental and physical health. But without health, you cannot fully succeed. Follow these ten lifestyle strategies for success in your personal and professional life.

Business Ideas

55 Small Business Ideas To Start Right Now

To start one of these home-based businesses, you don't need a lot of funding -- just energy, passion and the drive to succeed.