May 1997

Search For Tommorow
Experts predict the future of small business.
Star Quality
Starring in your own commercials could be the road to fame . . . and fortune.
Space Craft
Want to make the most of a small-space ad? Use it to lure readers to your Web site.
Brilliant Deductions
Proposed changes to IRA plans offer a better deal for even the smallest businesses.

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Uncle Sam Gives High-Tech Assistance
Help for entrepreneurs
Good Answers
Expert advice for your small-business questions.
Mark Your Calendars
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Primary Colors
Are you boring your customers with black and white? Wake 'em up with a color laser printer.
Comeback Kid
Apple targets entrepreneurs with new computers designed especially for small business.
Make Contact
New and improved, these sales management programs help you close the deal.
Talking Back
What's hot on the World Wide Web.
Born Again
The latest in modern technology.
Where Are They Now?
An update on entrepreneurs featured in past issues.
Consumer Report
If you think you know your target market, think again.
Second Time Around
Build strong relationships and long-term sales by winning repeat business.
Words From The Wise
Entrepreneurial legends share timeless advice to take you into the next century.
Golden Rules
Top management strategies of the past 20 years and what still works.
Wired For Success
Entrepreneurs reap the rewards of the technology revolution.
Business Owners Score
Your Source for Small-Business News, Reviews, Trends and Troubleshooting.
Small-Business Software
Streamline your business tasks by using these bestselling programs.
Healthy, Wealthy And Wise
10 great ideas for starting a health, beauty or fitness business.
Hot To Buy/Hot To Sell
New products for small and homebased businesses.
Status Quotient
How to determine whether to classify workers as employees or independent contractors.
A Lasting Impression
Incorporate innovative elements of design to create a dynamic and effective Web site.
The Choice Is Yours
Should you buy a franchise, a business opportunity, or go it alone? Don't leave this important decision to chance.
Become A Business Diplomat
Use these 8 tactful strategies to diffuse difficult people or situations.
Growing Pains
7 Ways to successfully prepare your business for its stages of growth.
Step 12: Live And Learn
Make smart business decisions by learning from your hands-on experience.
On The Grow
Fund that finances emerging ventures could mean high rewards.
Heart & Sold
Want consumers to open their wallets? Start by getting them to open their hearts.
Breaking The Mold
Savvier than ever, today's franchisees are blazing new trails.
Double Vision
What to do when franchisees and franchisors don't see eye to eye.
Organizing Genius
Books worth a look.
Pump Up The Value
Strageties for turning your good idea into a hot seller.
Post Haste
Selecting the right carrier for your business's express mail needs.
Center Stage
Congressional hearings and more.
In Case Of Fire
News for entrepreneurs on the go.
Trading Posts
Trade show tips and more.
Piping Up
Be the first to know.
The Body Electric
Shedding light on utility deregulation.
Like Father, Like Son?
Entrepreneurial history repeats itself.
Closed-Door Policy
The Supreme Court's refusal to hear a set-aside case deals a blow to affirmative action.
A New Twist
Franchise and business opportunities at a glance.
Spin Doctors
Consider taking this compact disc company's stock for a spin.
Cruise Control
If you're looking for gains plus protection, consider the flexibility of convertible bonds.
Free For All
Keep 'em coming back by offering something for nothing.
Scam Alert
Money-management strageties.
Ace In The Hole
A new online network could unleash a tidal wave of private capital for entrepreneurs.
It's All Relative
Turning to family or shareholders for a business loan? Watch out there could be taxes to pay.
Check Points
Tips and trends for growing your business.
On The Spot
A new twist on just-in-time management pays off for entrepreneurs and their customers.
Who's Counting?
How you count your employees could save you from a lawsuit.
X Appeal
Secrets to managing Generation X.
Putting Two Leaders in Place
Can a company succeed with two captains? For many family businesses, the answer is yes.
Shake It Up
Savvy ideas to boost sales.
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