Entrepreneur Magazine: March 1999
Featured Article
Cyber Cash
The sure thing that wasn't: As the initial frenzy subsides, the Internet's investment-raising potential is re-evaluated. Yes, the capital is out there-but only if you know where (and how) to look.
Your Draw
A greeting card opportunity that lets you deal your own hand.
Power Play
When the lights go out, make sure your computer is protected.
What's In A Name?
It depends. If your company's name doesn't describe the product or service you provide, it shouldn't be the focus of your advertising.
Finance
What Price Success?
Your prices can ensure your prosperity or doom you to failure. Choose them wisely.
Tune In Or Miss Out
Start-up videos to get your business going.
(E)mail-order Education
Course one: Becoming a restaurateur.
Good Fortune
Diary of a start-up: from idea to fruition.
Franchises
Getting Answers
Don't let a franchisor's decision not to disclose earnings figures discourage you. There are ways to find out what you need to know.
Redesigning A Classic
. . . but the mug is as frosty as ever.
Read the Fine Print
... or you could get screwed.
Bagging The Sack Lunch
Franchising reinvents the school lunch.
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