May 1999

Isn't It Grand?
What a long, strange trip it is for the baby boomers who are becoming grandparents--and the marketers who are along for the ride.
Inside Jobs
What's the hidden cost of hiring relatives as suppliers or advisors? Family feuds.

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Suiting Up
With a new breed of professional plantiffs on the prowl, closely screening job applicants could save you lots of dough.
Daydream Believers
Don't enter Walter Mitty land just yet--read this article first, and find out how some entrepreneurs are using reverie to shape reality.
Tangled Web
The Net is luring more businesses online. So why have insurance companies resisted?
Audit Angst?
New tax rules can help ease your fears and keep IRS visits short and succinct.
Palm Reading
Still thinking laptop when you think portable? Now palmtops are the tool of choice when you're on the go and need to stay in touch.
Windows Pains
Microsoft's newest arrival promises users speed and reliability. But at what price?
Quick Guide to Business Image
Technology that can make your business look as professional as it is... or more so.
Goodbye, Mom & Pop
The neighborhood's not big enough for today's entrepreneurs. Only the world will do.
Risky Business
All entrepreneurs face start-up problems. But in an industry where the clients face the hazards, these adventurers had to find insurance or head back to the land of the employed.
Under the Affluence
Are the rich really different? The co-author of The New York Times bestseller The Millionaire Next Door calculates the difference a million dollars makes.
Future Tech
Computers that know who you are? What about ones that read your mind? In the technology of the future, virtually anything's possible. Anything.
Call To Order
Want better-than-average sales stats? Top-notch call reports can help you make the grade.
E-Reality
Start e-commerce company. Collect millions. Retire at 25. Yeah, right. A closer look at what you really need to succeed in the changing world of e-commerce.
The Deliberate Entrepreneur
If back to school is the last place you want to go, think twice. For a new generation of entrepreneurs, an MBA may be the surest route to success.
That's Outrageous!
Got more chutzpah than cash? These gutsy marketing moves will put your business on the map.
Decent Proposals
The latest on SBIC investments, independent contractors and contract bundling.
Uncle Sam Wants You
The federal government is opening doors for entrepreneurs: Think job training and empowerment zones.
Decent Proposals
The latest on SBIC investments, independent contractors and contract bundling.
Something Ventured
Venture capital funding hit an all-time high in '98. Here's what it means to you.
For Your Eyes Only
You ask for their names, addresses, phone numbers-and customers wonder where they go. Let a privacy statement give your online shoppers peace of mind.
E-Gad!
You haven't started e-tailing? With e-commerce sales skyrocketing, it's time to get connected.
Picture Perfect
When choosing a CRT or LCD monitor for your business, is seeing really believing?
Butterburger, Anyone?
Find out why fast-food newcomer Culver's is overcoming consumers' initial reactions.
Breaking New Ground
You've always been able to patent your inventions. Thanks to recent court rulings, you can now patent your ideas.
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