Entrepreneur magazine
May 1999

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May 1999

Entrepreneur | May 1999
May 1999
Entrepreneur Magazine

Isn't It Grand?

What a long, strange trip it is for the baby boomers who are becoming grandparents--and the marketers who are along for the ride.

Season's Greetings

Using the retail calendar as a promotional tool

It's A Match

Unconventional partnerships could benefit your business.

Inside Jobs

What's the hidden cost of hiring relatives as suppliers or advisors? Family feuds.

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Hiring Line

The latest tool for finding employees is right at your fingertips.

Suiting Up

With a new breed of professional plantiffs on the prowl, closely screening job applicants could save you lots of dough.

Daydream Believers

Don't enter Walter Mitty land just yet--read this article first, and find out how some entrepreneurs are using reverie to shape reality.

Tangled Web

The Net is luring more businesses online. So why have insurance companies resisted?

Audit Angst?

New tax rules can help ease your fears and keep IRS visits short and succinct.

Heaven Sent

They're not called angels for nothing.

Palm Reading

Still thinking laptop when you think portable? Now palmtops are the tool of choice when you're on the go and need to stay in touch.

Windows Pains

Microsoft's newest arrival promises users speed and reliability. But at what price?

Blueprints For Success

Hammering together a business with something extra.

Quick Guide to Business Image

Technology that can make your business look as professional as it is... or more so.

Goodbye, Mom & Pop

The neighborhood's not big enough for today's entrepreneurs. Only the world will do.

Risky Business

All entrepreneurs face start-up problems. But in an industry where the clients face the hazards, these adventurers had to find insurance or head back to the land of the employed.

Under the Affluence

Are the rich really different? The co-author of The New York Times bestseller The Millionaire Next Door calculates the difference a million dollars makes.

Future Tech

Computers that know who you are? What about ones that read your mind? In the technology of the future, virtually anything's possible. Anything.

Beating the System

How five entrepreneurs did it--but you didn't hear it from us.

Call To Order

Want better-than-average sales stats? Top-notch call reports can help you make the grade.


Start e-commerce company. Collect millions. Retire at 25. Yeah, right. A closer look at what you really need to succeed in the changing world of e-commerce.

The Deliberate Entrepreneur

If back to school is the last place you want to go, think twice. For a new generation of entrepreneurs, an MBA may be the surest route to success.

Plastic Players

Get the lowdown on news, trends, programs and more.

Web Masters

Set your sites on a Web design business.

That's Outrageous!

Got more chutzpah than cash? These gutsy marketing moves will put your business on the map.

World View

Fund finds profits by investing near and far.

Decent Proposals

The latest on SBIC investments, independent contractors and contract bundling.

Voices Carry

What havoc hath Alexander Graham Bell wrought?

Uncle Sam Wants You

The federal government is opening doors for entrepreneurs: Think job training and empowerment zones.

All The Raves

A customer's praise could be your flier's best headline.

Decent Proposals

The latest on SBIC investments, independent contractors and contract bundling.

Voices Carry

What havoc hath Alexander Graham Bell wrought?

Something Ventured

Venture capital funding hit an all-time high in '98. Here's what it means to you.

For Your Eyes Only

You ask for their names, addresses, phone numbers-and customers wonder where they go. Let a privacy statement give your online shoppers peace of mind.

Match Game

How to get customers seeing double

Class Dismissed

Goodbye, first class. Hello, business class.


You haven't started e-tailing? With e-commerce sales skyrocketing, it's time to get connected.

World Trading

Need a global network? Give this veteran a try.

Picture Perfect

When choosing a CRT or LCD monitor for your business, is seeing really believing?

Match Game

How to get customers seeing double.

Know the SCORE

Free counseling and affordable workshops for entrepreneurs

Virtual Classroom

Round-the-clock information from the SBA.

What's New

Going PostalAnnex+, adding `bumpouts', developing play programs

Hello, Tech

Computer companies take a byte out of franchising.

Group Effort

Franchisors and customers team up to help the needy.

Picture This

Independent framing retailers are offered a safety net.

Butterburger, Anyone?

Find out why fast-food newcomer Culver's is overcoming consumers' initial reactions.

Lost In Space

When breaking away takes you too far off the beaten path.

Breaking New Ground

You've always been able to patent your inventions. Thanks to recent court rulings, you can now patent your ideas.

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