December 1999


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Scram, Scam!
If you sell on the Web, know that fraud is part of the e-commerce game. Don't let thieves get the best of you.
Ones To Watch
Which industries will sizzle in 2000--and beyond? Best bets for going international
Zero Hour
Y2K is nearly upon us. Not worried? According to Y2K crisis expert Edward Yardeni, you should be.
No Guts, No Glory?
Selling audaciously is sometimes the best way to lure clients and investors to your business. But when do your words and promises cross the line?
Share And Share Alike
Sub-debt loans, price points, capitalist pigs unite, perfecting proposals
The Glamorous Life
Bar-hopping, club-going and playing with makeup can pay off. Just ask these entrepreneurs, whose sparkling success proves all that glitters is gold.
Fast Pitch
You want attention, and you want it now. Get itinstantlywith today's smartest PR tactic.
Easy As $1K-$2K-$3K
Shopping to equip your start-up office? Look no further: We've got 3 smart setups for entrepreneurs on a budget.
Where Are The Riot Grrls?
Times are better than ever for entrepreneurial women. So why aren't more of them in your face?
Under The Big Top
P.T. Barnum was more than master of the show; he may very well have been the greatest salesman on earth.
Entrepreneur Of The Millennium: Bill Gates
He's redefined wealth, technology, information and society. So what comes next? Watch out, 2999! This one may just repeat.
Can You Compute?
Service, sales, miscellaneous--if you haven't heard, the computer industry is pretty hot.
It's In The Game
Even if you haven't got a golden arm or a deadeye shot, you can still make a name for yourself in sports.
Tricks Of The Trade
Cash for goods? Cash for services? You're throwing too much cash around. Listen up.
Easy Does It
As the number of two-income families and stressed-out singles multiplies, businesses that make life simpler are set to skyrocket.
Living On The Edge
On the verge of bankruptcy . . . on the verge of freezing . . . on the verge of multimillion-dollar success--take your pick.
Last But Not Least
Whether in desperation or by design, the final offer is one of the strongest--and trickiest--plays in deal-making.
Hot Stuff
Millions of people: How do you get to them? Endless opportunities: How do you take advantage of them?
Straight To The Source
What has your marketing done for you lately? Don't worry--help is on the way.
Indecent Proposal
Changes to OSHA's consultation program could mean trouble for entrepreneurs.
Someone On Your Side
A public adjuster can get you through a sticky insurance claim.
Huddle Up!
Hey, coach! No, your employees don't need a swift kick in the butt to reach their goals; they just need some personal attention.
Attracting Non-Family Employees
As appealing as the cozy atmosphere of a family business may be, you can't beat incentives for hooking good managers.
Make Like Magellan
The best workers for your business aren't necessarily in your neighborhood. They may not even be on your continent.
Friendly Competition?
Don't count on it. If you do, your rivals might just steal your customers from under your nose.
December, Already?
It's not too late to trim this year's tax bill. And it's definitely not too early to start on 2000's.
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