Entrepreneur magazine
February 2004

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February 2004

Entrepreneur | February 2004
February 2004
Entrepreneur Magazine

What Women Want

The growing economic power of women consumers is transforming today's marketplace. Find out how to tap into the desires of women--and watch your business take off.

Resources 02/04

Web sites, organizations, events and more to grow your business

Tuning In

These entrepreneurs do business to the beat of a different drum.

Is That Kosher?

Here's a food niche you may not have considered.

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Level Playing Field

The SBA evens the odds for smaller businesses seeking to win contracts.

Keyed Up

The SEC could force companies to take security more seriously.

Greener Machines

If fuel economy is what you need, a hybrid could be the answer.

That's My Baby

Who says running a business and motherhood don't mix?

Where There's Smoke . . .

One entrepreneur feels the heat of anti-smoking laws.

It Figures 2/04

The cost of pain, innovative adults and more

Branching Out

For faster growth, take what you do best to a whole new level.

Good Spirits

Life's little twists molded the man who has patrons tapped into yard-high beers and gourmet food.

On Bended Knee

Will that big-name client end up making—or breaking—your business?

Money Buzz 2/04

Tips for diversifying your investments, rising tuition and more

Take Your Shot

Your small start-up really does have a chance at succeeding in a marketplace full of big-name competitors.

Sticky Situations

Three entrepreneurs share their ethical dilemmas-and why they're better because of them.

Bragging Rights

It's OK to toot your own horn every once in a while. Here's how to pull it off.

Rest Insured?

Insuring your company from the get-go may be expensive, but it's crucial to your survival.

Safe Bet

Federal funds are motivating VCs to invest in security firms.

New Arrivals?

Signs of recovery have some businesses hiring.

Spies Like Us

The hard drive you wear on your wrist

Shipping News

Strategy is everything when it comes to successful exporting.

Snapshot 02/04

Allison Kugel, 29, founder of LongIslandLefty.com and TireSignal.com, Plainview, New York

A Pop-Up Victory

Competitors' ads could muscle in on your Web site.

Fresh Finds

Check out these new digs on your next trip to the Big Apple.

Desperately Seeking Web Designer

Don't know the difference between HTML and a URL? Here are some things to think about when seeking a Web site designer.

Breaking the Silence

Brushing up on your small talk is more important than you think.

Fast Track?

If The Bridge Act gets past "go," fast-growth businesses could benefit from a tax deferral.

Bad Apples

Business owners share their hiring horror stories.

Entrepreneurial Boot Camps

We don't know what you've been told, but boot camp's worth its weight in gold. These intense leadership training courses are changing the way entrepreneurs do business. Think you can handle it?

The Race Goes to the Swift

The 101 fastest-growing franchises for 2004 are gunning for the lead.

What Not to Do

A seasoned entrepreneur reveals the 17 most common mistakes startups make and how to avoid them -- plus, the 5 things you must do to ensure success.

Power Play

Utility stocks have gone back to basics.

Gear 2/04

Fully-stocked mobile device and wireless networking made safer and easier

Switch It On

It may be high time to maximize your network's performance, now that there are newer, cheaper Ethernet switches in town.

Pump It Up

When it comes to making the sale, projecting a confident attitude is key. So what can you do to give yours a boost?

Marketing Buzz 02/04

High-speed networking and high-energy branding

Can't Beat These Receipts

Use register read-outs as a promotional tool

Short and Sweet

Speeding up your regular sales cycle is an excellent way to make your company's profits soar sky-high. So what are you waiting for?

Good Funds Gone Bad

Should you dump shares of fund companies implicated in scandals?

Speak Up!

The ins and outs of hiring a spokesperson

Hearing the Call

Not quite ready to cut the cord? Never fear—your local Bell will offer VoIP, too.

Take It Outside!

Looking for new marketing opportunities? Then maybe it's time to consider the great outdoors.

Getting Physical

An ad inviting prospects to interact with the publication in which it appears can really grab attention.

On a Roll

Stuck for extra office space? Mobile furniture could help you maximize the space you've already got.

Management Buzz 2/04

How work is really judged, security clearances for government contracts and more

Got It Covered

If you can't afford to offer employee benefits on your own, why not join forces with a PEO?

Null and Void

Withholding the truth may cost you your policy.

Neither Fish Nor Fowl

Test the regulatory waters early if your product doesn't fit into a recognizable category.

Bulking Up

A little training each day helps you pump up your game at the bargaining table.

Hot Disks 2/04

New and improved e-mail, bundled creative software and more

Tech Buzz 2/04

Data recovery; what'll be hot in e-commerce

Draw Customers to Your Website With Coupons

Using coupons can be a great way to get new customers to visit your site-if you do it right.

It's All Coming Together

A hybrid cradle saves you wireless phone minutes.

Chip Ahoy!

Soon, handheld devices will harbor wi-fi chips.

Testing, 1,2,3 . . .

Are tablet PCs Really all they're cracked up to be? We took one model for a spin to find out.

Keep It Simple

You don't need a mammoth staff or an elaborate office to make millions from your invention.

Chain Reaction

Want to make a real connection while networking? Build lasting relationships by offering solutions to others' needs.

Smart Ideas 02/04

Pizza box advertising, tracking song trades and more

States of the Union

States back a uniform sales-tax system that would raise additional revenue. What will the change mean for you?

A Perfect Landing

Having successfully navigated start-up negotiations, Jack and Diane get ready for franchise ownership.

Measuring Up

Searching for a good idea? Just take a look out the window.

Major Dough

A former baseball player decided to take a swing at making gourmet pizzas.

Cross That Bridge

Juggling growth and financial risk is one balancing act you can't afford not to master.

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