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Does Your Startup Have the 3 Things Netflix Co-Founder Marc Randolph Wants to See in an Investment? Here are the key components that the renowned entrepreneur looks for in new investment opportunities.

By Dan Bova

Entrepreneur, investor, mentor and Netflix co-founder Marc Randolph has been investing in startups for a long time, and says that when choosing a company to invest in, he looks for three things:

1. The people

2. The people

3. The people

"I've learned that it is almost impossible for me to know, based on the technology or the goto market strategy, what's going to work," says Randolph. "But if I find the people who have the persistence and the creativity to keep on trying until they finally figure it out — that's a formula for success."

For Randolph, author of That Will Never Work: The Birth if Netflix and the Amazing Life of an Idea, investing is not about making a quick buck. "I've been angel investing for a long time and the truth is, I'm a terrible angel investor. I can't pick winners," he explains. "But what I can do is pick people that I want to give a shot at it. I want to give them the opportunity to turn their dreams into reality. And hopefully, see some of the success that I've had."

Presented by Mastercard. Learn how Mastercard is helping bring local businesses into the digital economy at Mastercard.us/digitaldoors.

Dan Bova

Entrepreneur Staff

VP of Special Projects

Dan Bova is the VP of Special Projects at Entrepreneur.com. He previously worked at Jimmy Kimmel Live, Maxim, and Spy magazine. His latest books for kids include This Day in History, Car and Driver's Trivia ZoneRoad & Track Crew's Big & Fast Cars, The Big Little Book of Awesome Stuff, and Wendell the Werewolf

Read his humor column This Should Be Fun if you want to feel better about yourself.

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