Face-to-Face Meetings With Investors Are Important, But Don't Underestimate the Power of Written Communication

Providing written answers helps potential investors advocate for you with the other partners in the firm.

learn more about David Teten

By David Teten

MangoStar_Studio | Getty Images

Opinions expressed by Entrepreneur contributors are their own.

I've noticed a lot of founders raising capital prefer to have face-to-face meetings, as opposed to answering questions in writing. When you're fundraising, I suggest you do both, keeping in mind you are accomplishing different goals.

Related: These 3 Investors Explain How You Can Get Funding

The goal of written communication with an investor typically has three stages: Persuade the investor to meet you, become your advocate and once you've done that, then help your advocate win over her broader organization.

At the majority of venture capital firms (including ours), you don't just have to persuade one partner. You have to persuade one partner, plus the other team members have to either approve the investment or at least not vehemently oppose it. If you're talking to a VC, you should find out how decision-making happens. Different VCs have different internal decision-making processes. For example, Jeff Clavier, founder of Uncork Capital, observes, "There is obviously respect among us as a team, and if one of us really wants to do a deal where he or she has an established track record, others will defer and support -- unless the 'over my dead body' card is pulled, in which case we pass." Providing answers in writing makes it easier for the lead partner to share your view, and persuade her colleagues to back the investment.

I earlier wrote a checklist for the information to share with a VC. I agree with Mark Suster, managing partner of Upfront Ventures, who recommends sending the whole deck, not just a link.

The goal of the face-to-face meeting (or a phone call, though it's usually less effective) is to move closer to sealing a business relationship. It is very difficult to get an investor to commit without that direct dialogue, ideally with as many of her colleagues as possible. A retail investor might join an existing syndicate on a crowdfunding site based on a deck and maybe an email. However, usually the biggest challenge for a company is finding a lead investor, and that requires a meeting.

Related: Startups Need More Than Money to Succeed -- They Need Smart Money

If you do not provide the answers in writing so that the lead partner can readily share them, here's what happens:

  1. The lead partner asks diligence questions;
  2. You answer them in a meeting or call;
  3. The lead partner may possibly take notes, which will inevitably be a diluted summary of your response; and
  4. The partners have a meeting to discuss you, during which time the lead partner tries to win other people over to your side. However, usually the lead partner is going to do a worse job pitching you than you can.

There's only one way that you can simulate being in the room with the other partners: Prepare thoughtful, concise, neutrally worded responses to the investor's concerns. I've been in investor meetings where I or a colleague will pull up your deck or some notes, and say, "Actually, here's what the company says about that ... "

I suggest creating a "frequently asked questions" document, summarizing the questions you most commonly get from potential investors. It shows a lot of self-confidence if you can share the entire document, giving new investors confidence that they have identified all the various issues which they should be probing.

Your goal is to make your advocate's job as easy as possible.

David Teten

Managing Partner, HOF Capital

David Teten is a managing partner with HOF Capital, an international venture capital fund backed by limited partners across 33 countries. He is also founder of Harvard Business School Alumni Angels of NY, one of the largest angel networks on the East Coast. Teten holds a Harvard MBA and Yale BA.

Related Topics

Editor's Pick

Everyone Wants to Get Close to Their Favorite Artist. Here's the Technology Making It a Reality — But Better.
The Highest-Paid, Highest-Profile People in Every Field Know This Communication Strategy
After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.
Having Trouble Speaking Up in Meetings? Try This Strategy.
He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space in the Naming Game
Business News

Mark Cuban's Grocery Store Hack Will Help You Score Cheaper Produce

The billionaire talked about his early days in Dallas when he was strapped for cash.

Leadership

5 Steps to Communicate Like a Boss

Here are five tips leaders can use to improve their communication skills.

Marketing

9 Healthcare Marketing Strategies to Attract and Engage Patients

Healthcare marketing is a unique opportunity to build relationships and connections with your audience. Here's how you do it:

Business News

These Are the Most and Least Affordable Places to Retire in The U.S.

The Northeast and West Coast are the least affordable, while areas in the Mountain State region tend to be ideal for retirees on a budget.

Business News

Apple Pay Later Rolls Out to Selected Users — Here's How It Works

The company originally revealed its new 'buy now and pay later' software last June, which is set to fully roll out on iOS 16 this year.

Science & Technology

How to Enhance Business Automation and Unlock New Levels of Operational Efficiency

Explore the vast potential of combining AI and technology solutions to enhance business automation and boost efficiency.