You can be on Entrepreneur’s cover!

4 Keys to Marketing on Twitter With over 302 million active users, Twitter is a platform you need to get in on.

By Nathan Resnick

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Look at most companies' social media activity, and chances are their Twitter presence is going to have the smallest, but still rapidly growing, following among the platforms there. Twitter was originally created for sharing short-burst thoughts, yet it has grown into one of the three core social media platforms, beside Instagram and Facebook. That's why you need to pay attention to your tweets.

Related: How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime

At my own company, Yes Man Watches, our tweets are motivational and inspiring. Yours may be different. But the point is to grow your Twitter presence through compelling content. A potential follower won't waste time on your page if your tweets aren't interesting. So, to achieve that, ensure that your Twitter presence aligns with your brand. Think about your core competencies and base your tweets around them. Taco Bell, for instance, has built its active following by incorporating comedy, tweeting, in one case I saw, "Time will heal a broken heart, but Taco Bell will heal it faster."

With over 302 million active users, Twitter is a platform you shouldn't miss out on. To ensure you too make the most of your account, utilize these three keys:

1. "Favorite"/ retweet interesting content.

Finding content based on hashtags can be a key to growing your following. When you "favorite" -- yes, Twitter uses the word as a verb -- someone's tweet, you will often catch his or her attention. Doing this manually can be tedious, and platforms like FlockWithMe.io automate this process. On FlockWithMe's platform, you can automatically "favorite" and follow people based on hashtags. This white-hat approach enables you to interact with real people while you're seamlessly growing your Twitter following.

2. Tweet often.

To ensure your account stays active, I recommend tweeting at least once a day. If you're running a Twitter account for your brand, there really isn't a limit. When I worked on the Twitter account for Kickstarter Success, we would often tweet once every five minutes, as our target market of crowdfunding was packed with new projects waiting to gain exposure. With the help of the crowdfunding community, we grew to 200,000-plus followers in just over a year.

3. Interact with your followers.

Tweeting your own tweets is just as important as responding to what people are saying to you on Twitter. If someone tweets @yourtwitter, be sure to respond in a timely manner. Oftentimes, brands actually use Twitter as an extension to their customer support activities. For example, Delta Airlines uses the handle @DeltaAssist to manage customer questions.

Related: 5 Steps to Harnessing the Power of Twitter

4. Catch trends.

One of the best ways to integrate your brand into the Twitter community is by voicing your opinion on trends. If one of your Tweets goes viral through a hashtag, chances are your Twitter following will increase dramatically. To see what's trending on Twitter, simply go to the homepage and look in the bottom left. If a trend catches your eye, I suggest tweeting what you think about it. As I write this, #BBKing is trending to commemorate the passing of this music legend. If you too were tweeting today and believed that your followers knew #BBKing, you could tweet your own condolences.

As Twitter continues to grow, it should be an essential part of your company's marketing strategy. By interacting with your followers, you'll find that they'll become more loyal to your brand. A company's footprint can expand through Twitter and there's no reason not to utilize this community. If your company isn't on Twitter already, it's time to start, or risk losing the potential to interact with over 302 million people.

Related: Twitter Founder Has a New App and It's Super

Nathan Resnick

CEO of Sourcify

Nathan Resnick is a serial entrepreneur who currently serves as CEO of Sourcify, a platform that makes manufacturing easy. He has also brought dozens of products to life over the course of his career.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'

When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.

Personal Finance

How to Get a Lifetime of Investing Experience in Only One Year

Plus, how day traders can learn a lesson from pilots.

Branding

94% of Customers Say a Bad Review Made Them Avoid Buying From a Brand. Try These 4 Techniques to Protect Your Brand Reputation.

Maintaining a good reputation is key for any business today. With so many people's lives and shopping happening online, what is said about a company on the internet can greatly influence its success.

Travel

Save on Business Travel with Matt's Flight's Premium, Only $80 for Life

This premium plan features customized flight deal alerts and one-on-one planning with Matt himself.

Science & Technology

Here's One Reason Urban Transportation Won't Look the Same in a Decade

Micro-EVs may very well be the future of city driving. Here's why, and how investors can get ahead of it.

Marketing

I Got Over 225,000 Views in Just 3 Months With Short-Form Video — Here's Why It's the New Era of Marketing

Thanks to our new short-form video content strategy, we've amassed over 225,000 video views in just three months. Learn how to increase brand awareness through short-form video content.