4 Keys to Marketing on Twitter

With over 302 million active users, Twitter is a platform you need to get in on.

learn more about Nathan Resnick

By Nathan Resnick

Opinions expressed by Entrepreneur contributors are their own.

Look at most companies' social media activity, and chances are their Twitter presence is going to have the smallest, but still rapidly growing, following among the platforms there. Twitter was originally created for sharing short-burst thoughts, yet it has grown into one of the three core social media platforms, beside Instagram and Facebook. That's why you need to pay attention to your tweets.

Related: How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime

At my own company, Yes Man Watches, our tweets are motivational and inspiring. Yours may be different. But the point is to grow your Twitter presence through compelling content. A potential follower won't waste time on your page if your tweets aren't interesting. So, to achieve that, ensure that your Twitter presence aligns with your brand. Think about your core competencies and base your tweets around them. Taco Bell, for instance, has built its active following by incorporating comedy, tweeting, in one case I saw, "Time will heal a broken heart, but Taco Bell will heal it faster."

With over 302 million active users, Twitter is a platform you shouldn't miss out on. To ensure you too make the most of your account, utilize these three keys:

1. "Favorite"/ retweet interesting content.

Finding content based on hashtags can be a key to growing your following. When you "favorite" -- yes, Twitter uses the word as a verb -- someone's tweet, you will often catch his or her attention. Doing this manually can be tedious, and platforms like FlockWithMe.io automate this process. On FlockWithMe's platform, you can automatically "favorite" and follow people based on hashtags. This white-hat approach enables you to interact with real people while you're seamlessly growing your Twitter following.

2. Tweet often.

To ensure your account stays active, I recommend tweeting at least once a day. If you're running a Twitter account for your brand, there really isn't a limit. When I worked on the Twitter account for Kickstarter Success, we would often tweet once every five minutes, as our target market of crowdfunding was packed with new projects waiting to gain exposure. With the help of the crowdfunding community, we grew to 200,000-plus followers in just over a year.

3. Interact with your followers.

Tweeting your own tweets is just as important as responding to what people are saying to you on Twitter. If someone tweets @yourtwitter, be sure to respond in a timely manner. Oftentimes, brands actually use Twitter as an extension to their customer support activities. For example, Delta Airlines uses the handle @DeltaAssist to manage customer questions.

Related: 5 Steps to Harnessing the Power of Twitter

4. Catch trends.

One of the best ways to integrate your brand into the Twitter community is by voicing your opinion on trends. If one of your Tweets goes viral through a hashtag, chances are your Twitter following will increase dramatically. To see what's trending on Twitter, simply go to the homepage and look in the bottom left. If a trend catches your eye, I suggest tweeting what you think about it. As I write this, #BBKing is trending to commemorate the passing of this music legend. If you too were tweeting today and believed that your followers knew #BBKing, you could tweet your own condolences.

As Twitter continues to grow, it should be an essential part of your company's marketing strategy. By interacting with your followers, you'll find that they'll become more loyal to your brand. A company's footprint can expand through Twitter and there's no reason not to utilize this community. If your company isn't on Twitter already, it's time to start, or risk losing the potential to interact with over 302 million people.

Related: Twitter Founder Has a New App and It's Super

Nathan Resnick

Entrepreneur Leadership Network Contributor

CEO of Sourcify

Nathan Resnick is a serial entrepreneur who currently serves as CEO of Sourcify, a platform that makes manufacturing easy. He has also brought dozens of products to life over the course of his career.

Related Topics

Editor's Pick

Everyone Wants to Get Close to Their Favorite Artist. Here's the Technology Making It a Reality — But Better.
The Highest-Paid, Highest-Profile People in Every Field Know This Communication Strategy
After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.
Having Trouble Speaking Up in Meetings? Try This Strategy.
He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space in the Naming Game
Business News

These Are the Most and Least Affordable Places to Retire in The U.S.

The Northeast and West Coast are the least affordable, while areas in the Mountain State region tend to be ideal for retirees on a budget.

Thought Leaders

The Collapse of Credit Suisse: A Cautionary Tale of Resistance to Hybrid Work

This cautionary tale serves as a reminder for business leaders to adapt to the changing world of work and prioritize their workforce's needs and preferences.

Travel

6 Secret Tools for Flying First Class (Without Paying Full Price)

It's time to reimagine upgrading. Here's how to fly first class on every flight, business or personal.

Growing a Business

5 Tips That Can Help You Seize Every Opportunity Your Next Industry Conference Has to Offer

Discover five ways to make the most out of the marketing, networking and personal and professional development opportunities a professional conference affords you.

Business Solutions

This Comprehensive Microsoft Excel Course Can Turn You into a Whiz for $10

Master Microsoft Excel for less than the cost of your lunch with this top-rated course.