📺 Stream EntrepreneurTV for Free 📺

5 Tips for Harnessing Social Media to Scale Your Online Business Learn how to leverage myriad platforms to build your brand's image and bolster sales.

By Simonetta Lein

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Sitthiphong | Getty Images

Social media has become a quintessential element in today's marketing mix. Approximately 3.5 billion people were active on the multitude of platforms in 2020 alone, and according to a report by oberlo.com, people spend about three hours daily on said platforms. Moreover, 54 percent of social browsers are there searching for products.

It's easy to see how harnessing social media is essential to ensuring rapid and sustainable growth. In a recent conversation, digital marketing expert Rei Prendi, CEO of Elektronika.al, shared five ways in which businesses can leverage social media to achieve explosive scaling power.

1. Building out a strong presence

In today's day and age, potential clients would probably visit your social media profiles before visiting your website. As Prendi says, "Social media is where they go to get the feel and flavor of your brand. When potential clients Google you, ensure that your business ranks high on the search results."

Invest time and resources in building your social media handles as well. Design a compelling logo for your brand or business, and take time to create a unique website. In the digital world, it's all about portraying your brand effectively. Take it one step at a time, and build your digital presence gradually.

Related: 15 Ways to Scale Your Business and Make More Money

2. Focus your efforts and diversify

There is such a diverse range of social media platforms to choose from; it's challenging to know which ones to focus on for the most effective results. According to Prendi, "The trick is to understand where your target audience or niche hangs out. Focus on those areas first and gradually diversify from there."

Build your Facebook and Instagram handles to begin with. Depending on the nature of your business, look at leveraging other platforms, too. If you're into art, try Pinterest. Do you often share more video-based content? Perhaps building a YouTube channel for your brand would make sense. Having a strong and varied social media presence makes your business look more credible.

3. Create powerful content

Though it may seem obvious, crafting compelling content is no easy task. Your content echoes your brand identity. It's critical that it be striking, relevant to your audience and add value. Instead of static images, post videos of your products, latest offerings and other services. Ensure that there is a personal touch. Put up posts of yourself talking about your services or sharing useful information with your audience. Figure out what people are liking or responding to and build on that for the long haul.

4. Build a niche for your brand

Every business and brand has an area where they should strive to be an absolute authority. However, today's marketplace is an extremely competitive one, and standing out from the crowd can be tricky. "It is essential to demonstrate your core competencies and niche to your audience," Prendi agrees. "They need to know exactly what you do and understand what makes you the best at it."

If you have any qualifications, specialization, or degrees that help bolster your niche, let your audience know. Share informative content and DIY videos, or spend time building an attractive website that details your services. With a focused approach, clients will have more faith in you and your services, and thus growth will follow.

5. Engage your audience

People love brands that they can interact with effectively. Prendi elucidates: "Interacting regularly and effectively with your audience online will yield multifaceted benefits. It helps inspire trust and loyalty, which translates into more business."

You can host Q&As, create interactive polls, post quirky stories, respond to customer queries and listen to customer feedback. Clients can often help you understand your shortcomings, and so you can work at solving those challenges. Build a stellar bond with your audience, and growth is inevitable.

Related: How to Leverage Paid Social Media With Retargeting

The world is going digital, and there are no two ways about it. Those that embrace change and adapt are the ones who will survive. Understanding and effectively leveraging social media can help you scale your business and take a quantum leap in terms of rapid growth.

Simonetta Lein

Millennial Entrepreneur, Fashion Influencer, Activist

Simonetta Lein is an author, millennial entrepreneur, influencer and activist founder of the Wishwall Foundation www.thewishwallfoundation.org

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

Most People Have No Business Starting a Business. Here's What to Consider Before You Become an Entrepreneur

You need to find the right business opportunity at the right time and take the right steps to beat the odds.


AI vs. Humanity — Why Humans Will Always Win in Content Creation

With the proliferation and integration of AI across organizations and business units, PR and marketing professionals may be tempted to lean into this new technology more than recommended.

Business News

Passengers Are Now Entitled to a Full Cash Refund for Canceled Flights, 'Significant' Delays

The U.S. Department of Transportation announced new rules for commercial passengers on Wednesday.

Growing a Business

Who You Hire Matters — Here's How to Form a Team That's Built to Last

Among the many challenges related to managing a small business, hiring a quality team of employees is one of the most important. Check out this list of tips and best practices to find the best people for your business.


Franchising Is Not For Everyone. Explore These Lucrative Alternatives to Expand Your Business.

Not every business can be franchised, nor should it. While franchising can be the right growth vehicle for someone with an established brand and proven concept that's ripe for growth, there are other options available for business owners.


7 Ways You Can Use AI to 10x Your Leadership Skills

While technology can boost individual efficiency and effectiveness, it's essential to balance their use with human intuition and creativity to avoid losing personal connection and to optimize workplace satisfaction.