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Daughter's Viral TikTok Video Saves Her Dad's Dying Ornament Business Horrornaments sales were dead on the branch, so MaKayla Burns made one last pull-at-your-heartstrings video. It killed.

By Jonathan Small

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Makayla Burns, 24, and her dad run a business called Horrororments, which makes creepy-themed ornaments such as evil pickles and violent clowns—sort of a Halloween meets Christmas combo deal.

Earlier this month, sales were dead on the branch, and MaKayla filmed a TikTok video of her dad pacing aimlessly around their warehouse, clearly stressed out.

"It's the middle of December, and my dad is currently walking around the warehouse wondering why we aren't busy with orders," Burns wrote in the video. "I've been trying so hard to promote his ornaments, but I don't know what to do anymore. And honestly it makes me so sad. Like...this is his livelihood.

Related: This New Tempting Marketing Tool is Not a Fad — It's the Future. Jump on the Bandwagon to Reach New Audiences


If anyone loves Halloween, he has the best horror-themed ornaments in the industry. The OGs. I have the link in my bio.

original sound - MaKayla

The video went viral with over 1.1 million likes, and sales have lit up like a Christmas Tree.

Burns told CNN that they received more orders in the last two days than they have in the previous 11 months.

In another video, MaKayla's dad gets choked up talking about it. "You just saved this business," he tells her with tears in his eyes. "You have no idea how tickled I am."

Related: These Nurses Mocked Patients on TikTok — Now They're Out of a Job


He was crying when he walked up to my car I have " href=""> original sound - MaKayla

To date, the Burns team has 5,000 orders of ornaments, causing them many sleepless nights just trying to keep up.

But MaKayla isn't complaining. She said her dad was worried he might not even be able to pay his rent before the windfall. "Thank you. Thank you. Thank you. I don't know what else to say other than thank you."


"Dad, will you make a tiktok with me?"

Anti-Hero - Taylor Swift

Jonathan Small

Entrepreneur Leadership Network® VIP

Founder, Write About Now Media

Jonathan Small is an award-winning author, journalist, producer, and podcast host. For 25 years, he has worked as a sought-after storyteller for top media companies such as The New York Times, Hearst, Entrepreneur, and Condé Nast. He has held executive roles at Glamour, Fitness, and Entrepreneur and regularly contributes to The New York Times, TV Guide, Cosmo, Details, Maxim, and Good Housekeeping. He is the former “Jake” advice columnist for Glamour magazine and the “Guy Guru” at Cosmo.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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