How to Create a Vision Board for Business Ideas on Pinterest A quick guide to pinning down the big-picture view of your business.

By Nadia Goodman

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

How to Create a Vision Board for Business Ideas on Pinterest

Many businesses are already using Pinterest--a social media website that lets people save (or "pin") pictures in titled collections--to raise awareness of their brand and drive traffic to their websites. But it's also a powerful tool to create a vision board, meaning a collection of photos and short phrases that represent your business goals.

"The purpose of a vision board is really to get you to focus on what it is you're striving for," explains Marcia Layton Turner, author of The Complete Idiot's Guide to Vision Boards (Alpha, 2009). "In a way, it could be used as a visual business plan."

Unlike a business plan that gathers dust in a drawer, this collage of photos is meant to be looked at daily. "Through pictures, [a vision board] focuses your mind," Turner says. It helps you notice opportunities and stay on the path to success.

Though vision boards are nothing new, Pinterest allows you to take them to a whole new level. Not only do you have access to millions of photos, you can engage followers, store useful links, and drum up public support. Follow these four tips to create a Pinterest vision board that will help you reach your goals:

1. Create specific goals. "Vision boards are very literal," Turner says. "You have to really think through what you're after." Ask yourself: Where will my company be in five years? What will it be known for? What will the offices look like? How many employees will I have? How many users? The point is for you to articulate exactly what you want to achieve.

Follow brands you admire for inspiration, or include them on your vision board with a note about what they do well. Focus on the practices you want to emulate so you can work toward a positive goal.

Related: The 10 Commandments of Using Pinterest for Business (Infographic)

2. Express your vision to consumers. Pinterest is a public way to share your vision of the future. "You can really galvanize the public to support you before you open your doors," Turner says.

Think about how consumers could support your vision and encourage them to do so. For example, if you want your staff to carpool to work, offer incentives for your followers to do the same or ask them to share how they've "greened" their commute in the comments.

Related: How to Sell Your Startup's Long-Term Vision

3. Go beyond images. The biggest benefit of creating your vision board on Pinterest is that each picture links to the original source, allowing you to store articles, infographics, videos, or websites that can help you achieve your goals. If you want to double your reach on social media, you can pin a picture from an article with helpful tips and return to the article as you work toward that benchmark.

But one last word of caution...

4. Be careful what you share. As of right now, Pinterest does not allow private boards (though they are considering it), so make sure that you only include the goals that you're comfortable sharing.

Related: How to Craft a Business Plan That Will Turn Investors' Heads

Nadia Goodman is a freelance writer in Brooklyn, NY. She is a former editor at YouBeauty.com, where she wrote about the psychology of health and beauty. She earned a B.A. in English from Northwestern University and an M.A. in Clinical Psychology from Columbia University. Visit her website, nadiagoodman.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Related Topics

Science & Technology

The 'Mother of All Breaches' Just Happened — Here's the Security Implications for Businesses

If your business exists online, chances are some percent of your customers' data got leaked in what cybersecurity specialists boldly labeled as the "mother of all breaches" (MOAB).

Business News

Klarna Says Its AI Assistant Does the Work of 700 People. The Company Laid Off the Same Number of Employees 2 Years Ago.

The AI bot has taken on 75% of Klarna's customer service chats, or about 2.3 million conversations, within a month of launch.

Employee Experience & Recruiting

How Job Seekers Can Craft the Ideal Application — and How Employers Can Create a Job Listing That Attracts the Right Candidates

Are you a small business looking for a new hire, or a job seeker who's not getting any callbacks? Here are some tips to get you through the door as a candidate, and get the right applicants through your door as a company looking to hire.

Business News

The Owner of a Popular Boston Restaurant Is Under Fire After Direct Messaging, Berating a Customer Who Disputed $250 Cancelation Fee

New York-based traveler Trevor Chauvin-DeCaro was set to dine at Table in Boston's North End last month.

Side Hustle

Getting Laid Off Allowed Him to Focus on His Sentimental Side Hustle. Now He's on Track to Earn Over $700,000 in 2024.

Alaa El Ghatit wasn't fulfilled at his day job. So he started LifeOnRecord to help people record memories and well wishes.