The Best Time to Tweet Lunchtime may be the most popular time to tweet, but it isn't always the right time to tweet.

By Wendy Frink

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Twitter

We've told you time and time again that you need to turn off your phone before going to bed. But, as it turns out, those nighttime hours could be prime time for sending out some highly engaging tweets.

Buffer, a scheduling and analytics app for the major social platforms, analyzed all of the tweets that have been sent through their service since October 2010. That gave them 4.8 million tweets to work with. Here's what they found.

The most popular time to tweet it

People love to tweet and eat. Noon to 1 p.m. is generally the most popular time to tweet, but it's not necessarily the most effective. With so many tweets being blasted out, it's easy for yours to get lost in the mix. Which brings us to...

Image credit: Buffer


Clicks, clicks, clicks.

If clicks are your goal, try sending out tweets with links between 2 a.m. and 3 a.m. On average, these tweets earn the most clicks. The fewest clicks per tweet take place between 9 a.m. and 1 p.m.

(As a reminder, all of these times are local time. So what may be off-peak in Chicago, may be clickage-city in Paris. If you have a worldwide audience, this is something to take into consideration.)

Get engaged.

If you're looking for engagement (Buffer defines engagement as clicks, retweets, favorites and replies), night owls win again. The highest amount of engagement per tweet occurs between 11 p.m. and 5 a.m., peaking between 2 a.m. and 3 a.m. Tweet when fewer people are tweeting to increase your chances of being noticed.

In many cases, 70 to 80 percent of total engagement comes from clicks, says Kevan Lee of Buffer.

Image credit: Buffer

Best time for clicks worldwide.

For those with worldwide audiences, here's a breakdown of the best time to tweet for clicks in 10 major time zones. Adjust your tweets accordingly.

  • Los Angeles, San Francisco, etc. (Pacific Time): 2 a.m.

  • Denver (Mountain Time): 7 p.m.

  • Chicago (Central Time): 2 a.m.

  • New York, Boston, Atlanta, Miami, etc. (Eastern Time): 11 p.m.

  • Madrid, Rome, Paris, Berlin, etc. (Central European): 7 p.m.

  • Cape Town, Cairo, Istanbul, etc. (Eastern European): 2 a.m.

  • Sydney (Australian Eastern): 2 a.m.

  • Hong Kong (Hong Kong Time): 5 a.m.

  • Shanghai, Taipei, etc. (China Time): Noon

  • Tokyo (Japan Time): 8 a.m.

Whether you're looking for clicks or conversation, now you're armed with the best times to tweet.

Related: The Best Times to Tweet, Pin, Tumble and Post (Infographic)

Wendy Frink

Social Media Editor at Entrepreneur.com

Wendy Frink is the social media editor for Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Related Topics

Business News

I Tried 3 AI Headshot Generators and There Was a Clear Winner

Aragon AI, Momo, and FastShot AI all generate headshots using AI, but which one actually works for LinkedIn?

Business Ideas

55 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Marketing

Enhance Your Website's Visibility and Dominate Your Competition With These Powerful Techniques

Mastering backlinks and content intent is key to ranking higher on search engines. Our guide can help you learn the right techniques and strategies for improving your backlinks and content quality.

Leadership

Why Saying "I Don't Know" Makes You a Better Leader

Great leaders do not have all the answers. "I don't know" may come across as three simple, innocuous words, but they do have the power to make business stronger.

Productivity

SMART Goals May Be Holding You Back — Try This Effective Goal-Setting Technique Instead

Everyone suggests SMART goals, but this framework is flawed. Learn why and how to create goals properly — ones that you can actually achieve.

Business News

2024 Could Be the Year that Makes or Breaks a Lot of Small Businesses, According to a New Report

About a third of small business owners indicated on a Slack survey that they aren't sure if their businesses will survive the year.