Get All Access for $5/mo

The Best Time to Tweet Lunchtime may be the most popular time to tweet, but it isn't always the right time to tweet.

By Wendy Frink

Opinions expressed by Entrepreneur contributors are their own.


We've told you time and time again that you need to turn off your phone before going to bed. But, as it turns out, those nighttime hours could be prime time for sending out some highly engaging tweets.

Buffer, a scheduling and analytics app for the major social platforms, analyzed all of the tweets that have been sent through their service since October 2010. That gave them 4.8 million tweets to work with. Here's what they found.

The most popular time to tweet it

People love to tweet and eat. Noon to 1 p.m. is generally the most popular time to tweet, but it's not necessarily the most effective. With so many tweets being blasted out, it's easy for yours to get lost in the mix. Which brings us to...

Image credit: Buffer

Clicks, clicks, clicks.

If clicks are your goal, try sending out tweets with links between 2 a.m. and 3 a.m. On average, these tweets earn the most clicks. The fewest clicks per tweet take place between 9 a.m. and 1 p.m.

(As a reminder, all of these times are local time. So what may be off-peak in Chicago, may be clickage-city in Paris. If you have a worldwide audience, this is something to take into consideration.)

Get engaged.

If you're looking for engagement (Buffer defines engagement as clicks, retweets, favorites and replies), night owls win again. The highest amount of engagement per tweet occurs between 11 p.m. and 5 a.m., peaking between 2 a.m. and 3 a.m. Tweet when fewer people are tweeting to increase your chances of being noticed.

In many cases, 70 to 80 percent of total engagement comes from clicks, says Kevan Lee of Buffer.

Image credit: Buffer

Best time for clicks worldwide.

For those with worldwide audiences, here's a breakdown of the best time to tweet for clicks in 10 major time zones. Adjust your tweets accordingly.

  • Los Angeles, San Francisco, etc. (Pacific Time): 2 a.m.

  • Denver (Mountain Time): 7 p.m.

  • Chicago (Central Time): 2 a.m.

  • New York, Boston, Atlanta, Miami, etc. (Eastern Time): 11 p.m.

  • Madrid, Rome, Paris, Berlin, etc. (Central European): 7 p.m.

  • Cape Town, Cairo, Istanbul, etc. (Eastern European): 2 a.m.

  • Sydney (Australian Eastern): 2 a.m.

  • Hong Kong (Hong Kong Time): 5 a.m.

  • Shanghai, Taipei, etc. (China Time): Noon

  • Tokyo (Japan Time): 8 a.m.

Whether you're looking for clicks or conversation, now you're armed with the best times to tweet.

Related: The Best Times to Tweet, Pin, Tumble and Post (Infographic)

Wendy Frink

Social Media Editor at

Wendy Frink is the social media editor for

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

Amazon Is Reportedly Tracking 'Coffee Badging' Workers and Their Real In-Office Hours

Leaked Slack messages showed employees had a minimum number of hours they needed to be in the office for the time to count as an in-office day.

Side Hustle

This Former Disney Princess Lived 'Paycheck to Paycheck' Before Starting a Side Hustle at Home — Now She Makes $250,000 a Year

Victoria Carroll's income was "sporadic" until a friend encouraged her to take her talents to Fiverr in 2018.


He Didn't Want to Lead His $1 Billion Business the Same Way Anymore — Here's How the High-Stakes Switch-Up Paid Off

Advait Shinde, co-founder and former CEO of educational software company GoGuardian, was ready for a change. So was former COO of LegalZoom Rich Preece.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.