From Machine Learning to Unfiltered Videos, These Online Dating Trends Are Set to Improve the Tricky World of Dating

The dating world has changed dramatically in recent years, thanks to the proliferation of dating apps that have transformed how people meet and connect.

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By Marina Anderson

Opinions expressed by Entrepreneur contributors are their own.

Today, dating apps are more popular than ever. There were an estimated 26.6 million users of online dating services in the United States alone in 2020, with projected growth to reach 30.5 million users in 2024.

Nowadays, this industry serves more diverse social groups with people of different backgrounds and interests by introducing new features in existing apps like "Relationship Types" or "Incognito Mode" by various competitors. Moreover, we see a rollout of new niche dating apps like Tinder Uni (Campus Dating), TapDat (Deliberate Casual Sex) and Kindred (Childfree Singles). And we can project further intense competition in this market to perfect users' experience or take over one niche or the other.

In this article, we'll explore the latest trends in dating apps and examine how they're changing the landscape of modern dating. We'll also consider the importance of staying safe in the digital world.

Establishing genuine connections and relationships

One of the most significant trends in dating apps is the growing desire to build meaningful bonds, with two-thirds of Generation Z ready to switch to in-real-life (IRL) because they can't find "true love" online. Many users are tired of the superficial nature of online dating, where people often present a carefully curated version of themselves that doesn't reflect who they truly are. Instead, people seek ways to build genuine and meaningful relationships with others.

This trend has led to the popularity of dating apps that focus on facilitating deeper connections rather than just swiping through endless profiles. These apps often include personality quizzes, in-depth profiles and advanced search filters, which help users find people who share their values, interests and lifestyles.

Related: Gen Z Falls In Love With Homegrown Dating Apps

The significance of authenticity

Finding a more fitting description of what most people hope to gain from meeting someone online is difficult. It started in the past, but it is ongoing: many people used dating apps to present an idealized version of themselves, carefully selecting their most flattering photos and crafting a personality that they think would be most attractive to others.

Thus, as users increasingly value authenticity and transparency in their online interactions, they want to see more real, unfiltered photos and read profiles that reflect people's true personalities and interests. Some apps even encourage users to share more genuine content, such as videos and stories that showcase their daily lives and hobbies.

Related: 7 Steps to Starting a Successful Online Dating Site

Innovative communication methods enhance the experience

It becomes obvious these days that dating apps need to explore new mediums and ways for people to express themselves and add flair to their personalities. In the past, most dating apps relied on simple text messaging as the primary mode of communication between users.

However, this approach is dated, so dating apps began incorporating new communication, starting with various video implementations introduced during the pandemic and continuing with mediums like voice, in-app games and quizzes and even virtual events. These features make it easier for users to connect and build rapport with potential matches, even when they can't meet in person. But of course, there is an opportunity for innovation or at least a big upgrade of the user experience.

Upholding user safety in the digital age

Undoubtedly, with the rise of online dating comes concerns about online safety. Dating apps have faced a ton of criticism for failing to protect their users from harassment, catfishing scams and other forms of online abuse. A survey by Pew Research Center found that 10% of dating app users had experienced threats of violence, while 35% reported receiving unsolicited sexually explicit messages or images, 28% were subjected to offensive language, and 9% had been threatened with physical harm.

Now investing in advanced safety features, such as photo verification, background checks, and AI-powered moderation tools, are full in the industry. Feels like we are on the verge of online dating becoming a much safer and more enjoyable environment for everyone.

Related: Your Identity Could Be Used in Online Dating Scams. Here's How to Protect Yourself.

Personalization takes it to the next level

Finally, as anything online becomes a fingerprint of your life, personalizing a user experience is what many dating apps are in the chase for. Users want to feel that their app is tailored to their needs and preferences rather than providing a one-size-fits-all experience.

Some dating apps really explore machine learning algorithms to personalize the user experience. For example, they might analyze a user's swiping behavior to suggest more relevant matches or use data from their profile to create personalized icebreakers and conversation starters.

The world of dating apps is constantly evolving to meet users' changing needs and demands. Today, people seek ways to build genuine connections, access authentic content, communicate in new ways, stay safe online, and enjoy a personalized experience that meets their needs. By embracing these trends, dating apps can continue to evolve and thrive, providing a valuable service to millions worldwide.

Marina Anderson

Entrepreneur Leadership Network Contributor

Director Of Brand Development

Marina Anderson has eight years of experience in brand, marketing strategy, PR, media, content, advertising, and creativity and has a solid ability to manage, oversee, and execute global through-the-brand campaigns, with strict financial management and timings always at the forefront.

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