Join our Waitlist for Expert Advice!

This Shopping Cart of the Future Creepily Follows You Around Stores Two engineering students in Israel have developed the ultimate shopping cart for the lazy shopper.

By Kim Lachance Shandrow

Opinions expressed by Entrepreneur contributors are their own.

Technion | YouTube

What do you do when you're sick of following your mom around at the grocery store, schlepping her grocery cart up and down, aisle after aisle, week after week? You invent a shopping cart -- an autonomous, self-driven robotic shopping cart. One that will do the deed for you.

That's what Ohad Rusnak recently did with his cousin, Omri Elmalech. Together, the Technion-Israel Institute of Technology students invented the ultimate shopping cart for the lazy shopper: a small trolley that automatically follows you around a store. We'd say the pair, tight since childhood, have come a long way from tinkering with toy robots and Legos, wouldn't you?

Related: The Only Thing Scarier Than Self-Driving Cars Are the Hackers Waiting to Attack Them

Their funky, jimmy-rigged robo-cart -- which doesn't have an appropriately geeky name, nor any official name at all yet, it seems -- consists of a Frankenstein hodgepodge of tech that Rusnak and Elmalech soldered and strapped together themselves. They also coded the computer vision (Big Brother) algorithm that enables it to track shoppers' every move.

The cousins' three-wheeled prototype, topped by a woven oval basket (that we wish were much bigger), visually identifies and tracks individual shoppers using an Arduino circuit board, a 3-D camera and a 3-D Microsoft Kinect Sensor (the kind used with Xbox 360 gaming consoles). Yup, it really knows who you are and slowly, kind of creepily follows you wherever your retail therapy takes you. Convenient, right?

Related: Entrepreneur's Top 10 Crazy Tech Articles of 2014

We'd love for this cool concept to catch on. Even if it does, will big name retailers like Target, Wal-Mart and Kohl's allow autonomous motorized carts like these to freely roam their aisles? Or are they too much of a liability? Are they already developing their own? And would you even want to be seen with one, rolling awkwardly behind you?

Even Rusnak seems to think his invention is a little freaky: "It feels like someone's stalking me," he says in a video that shows the cyborg cart on the move. Check it out below and see what you think:

What crazy apps and gadgets have you come across lately? Let us know by emailing us at FarOutTech@entrepreneur.com or by telling us in the comments below.

Related: The Fitting Room of the Future Has Arrived

Kim Lachance Shandrow

Former West Coast Editor

Kim Lachance Shandrow is the former West Coast editor at Entrepreneur.com. Previously, she was a commerce columnist at Los Angeles CityBeat, a news producer at MSNBC and KNBC in Los Angeles and a frequent contributor to the Los Angeles Times. She has also written for Government Technology magazine, LA Yoga magazine, the Lowell Sun newspaper, HealthCentral.com, PsychCentral.com and the former U.S. Surgeon General, Dr. C. Everett Coop. Follow her on Twitter at @Lashandrow. You can also follow her on Facebook here

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

You Have One Month Left to Buy a House, According to Barbara Corcoran. Here's Why.

"If you are planning on waiting a year and seeing where interest rates go, you are out of your mind," Corcoran said.

Business News

These 3 Side Hustles Make the Most Money While Working Fewer Hours, According to a New Survey

The survey also found that having a side hustle doubled as a path to becoming more employable.

Business News

This New Restaurant Is Banking on One Dish — Because It's the Only Entrée on the Menu

The new hotspot is gaining buzz on social media for its innovative yet super simple concept.

Side Hustle

I Made $14,000 in 1 Week With a Spontaneous Halloween Costume Side Hustle — Here's How

Sabba Keynejad was in art school when he started to refine his entrepreneurial skills.

Leadership

4 Bold Leadership Moves Every Successful CEO Uses to Navigate Change

Ready to turn fear into fuel and lead with confidence? In this article, I share how leaving my corporate job without a plan led me to build a thriving business. Learn four bold strategies to embrace uncertainty and turn challenges into opportunities for growth today.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.