This Startup Just Landed Guy Kawasaki as Its Chief Evangelist

After stints as an advisor at big-name companies, the charismatic entrepreneur and investor is getting back into the startup scene.

learn more about Donna Moritz

By Donna Moritz

Opinions expressed by Entrepreneur contributors are their own.

Perhaps best known as Apple's chief evangelist in the mid-1980s, Guy Kawasaki is back in a familiar role yet in a much different company. The charismatic author, investor and business advisor has been named chief evangelist at Australian startup Canva.

An online graphic design platform, Canva is used to create designs for web and print, including social media graphics, presentations, posters, blog graphics and invitations. Kawasaki was one of the early adopters of the platform which has become a daily tool for many bloggers, marketers and small-business owners.

"In seven months, 330,000 users have created more than 1.5 million designs using Canva" said Canva CEO Melanie Perkins. "We're incredibly excited to have someone of Guy's calibre on our team. He brings a wealth of experience to Canva."

Most recently, Kawasaki served as an advisor to Google, Android and Motorola on all things product design, user interface, marketing and social media. As Canva's chief evangelist, Kawasaki will develop an evangelism program for the company and help it grow internationally, while also becoming an investor.

Related: 11 Reasons Why Guy Kawasaki Thinks Android Is Better Than Apple's iOS

That program will consist, in part, of Kawasaki's three keys to evangelizing a great product:

  1. Enable people to test-drive the product and decide for themselves.
  2. Provide an easy, slippery slope to adopt the product.
  3. And never ask people to do something that you wouldn't do.

So, why is Kawasaki making the jump to from big-company consultant to startup staffer? "There were three compelling factors" Kawasaki says. "First, I love the product -- specifically that it democratizes design by making amazingly simple graphic design possible for everyone.

"Second," he continues, "I took an instant liking to Melanie and [co-founder Cliff Obrecht]. They clearly understand how to create a successful tech company and have surrounded themselves with A players."

Third, Kawasaki says he wanted to shift from advising to "rolling up my sleeves and "doing' again. I have one last big entrepreneurial effort left in me, and I want to go out in a blaze of glory."

Related: Guy Kawasaki's Best Tips for Publishing Your Own Book

Donna Moritz

Founder, Socially Sorted

Donna Moritz is the founder of Socially Sorted, which was named Best Business Blog in Australia 2014. She helps businesses, bloggers and entrepreneurs use visual social media and content strategy to get more reach, referrals and results in their business.

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Business News

'This Made Me Physically Recoil From My Phone': Lingerie Brand Apologizes For 'Creepy' Ad Referencing Ryan Reynolds and Bras

Online lingerie retailer Harper Wilde is under fire for a bizarre sponsored post it has since pulled from Instagram.

Business News

'Harvard Should Be Ashamed': Kim Kardashian Slammed For Giving Lecture at Harvard Business School

Kardashian visited Boston on Friday with Skims co-founder Jens Grede to talk to students about the shapewear company.

Thought Leaders

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

We've all seen what self-made millionaires look like on TV, but it's a lot more subtle than that. Brian Tracy researched what small daily habits these successful entrepreneurs adopted on their journey from rags to riches.

Business News

The 90-Year-Old Owner of Ray's Candy Store Was Brutally Attacked Outside His Shop

Ray Alvarez was attacked in front of his iconic NYC candy store around 3 a.m. on Tuesday.