You can be on Entrepreneur’s cover!

Twitter Unveils New Ecommerce Feature The social platform now allows marketers to put coupons in users' feeds with Twitter Offers.

By Nina Zipkin

entrepreneur daily
Twitter via Blog

Following the introduction of its "buy button" in September, Twitter has rolled out a new ecommerce feature called Twitter Offers.

In a blog post, the company explained that it sees this as a way to explore and test how "advertisers to connect with consumers on Twitter and convert them to loyal customers in their stores, on their websites and in their apps."

Beginning this week, U.S. users who see a Twitter Offer pop up in their feed can add it to their credit or debit cards and then redeem that offer by using their cards in the retailer's online stores or brick-and-mortar locations, without any additional coupons.

Related: Twitter Exec Accidentally Reveals Potential Acquisition in Epic Twitter Fail

On the business end, Twitter's aim is to create a low barrier of entry for retailers to participate (no extra software or add-ons to their existing payment processes) and for advertisers to use the offers to measure the effectiveness of the promotions. The deal option is available to marketers that purchase a Promoted Tweet, which show up in users' Twitter feeds.

As far as privacy concerns go, the company says that once a credit or debit card is used to obtain an offer, the card in is encrypted and users can remove the stored info from their account whenever they like.

Related: With the Arrival of Twitter's 'Buy' Button, Is It Time to Move Into Social Commerce?

This is not Twitter's first foray into the ecommerce space. In September, it began testing a "Buy" button that allows users to purchase products from a select group of retailers directly within a tweet.

Facebook has also been dipping into the ecommerce space. Its own "Buy" button was referenced this week in an announcement on the social network's latest privacy policy update (which goes into effect on Jan. 1). The company wrote "we're testing a Buy button that helps people discover and purchase products without leaving Facebook. We're also working on new ways to make transactions even more convenient."

Related: Preparing for Black Friday? Check Out These Stats About Online Sales. (Infographic)

Nina Zipkin

Entrepreneur Staff

Staff Writer. Covers leadership, media, technology and culture.

Nina Zipkin is a staff writer at Entrepreneur.com. She frequently covers leadership, media, tech, startups, culture and workplace trends.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Leadership

What We Have to Gain By Talking About Grief and Loss At Work

I lost my husband to cancer during Covid — here's how it changed how I lead at work.

Money & Finance

5 Simple Wealth-Building Tips For This Generation's Forward-Thinkers

Explore practical finance tips for young professionals striving to overcome economic challenges.

Fundraising

Avoid These 9 Pitch Deck Mistakes When Asking Others For Money

Crafting an efficient pitch deck requires serious effort, but at least it's not wandering in the dark since certain rules are shaped by decades of relationships between startups and investors.

Business News

Mark Zuckerberg Says This CEO Is the 'Taylor Swift' of Tech

Meta's CEO posed with Nvidia CEO Jensen Huang on Instagram Wednesday.

Growing a Business

To Achieve Sustainable Success, You Need to Stop Focusing on Disruption. Here's Why — and What You Must Focus on Instead.

Instead of zeroing in solely on disruptive innovation, embrace a pragmatic approach to innovation, recognizing and leveraging the potential within ongoing industry shifts.

Real Estate

3 Emerging Trends Shaping the Future of Real Estate

These three innovations are reshaping the real estate industry — discover tips for effectively covering these trends.