What Pinterest's New 'Guided Search' Feature Actually Does Pinterest has released a new mobile search feature that works loosely akin to a 'Choose Your Own Adventure' novel.

By Geoff Weiss

Opinions expressed by Entrepreneur contributors are their own.

Pinterest has announced a brand new search feature that prizes discovery of the unforeseen over nailing down specific information, "leaving a little room for serendipity."

At the same time that it released the Guided Search feature, Pinterest also disclosed that its reach now spans 750 million boards and 30 billion total pins. That's up 50 percent over the past six months, per TechCrunch.

Guided Search works loosely akin to a Choose Your Own Adventure novel, in which a simple keyword search may lead to a plethora of related tangents. It is currently only available on mobile devices.

Related: Pinterest Ads Are Coming and They're Going to Be Expensive

Say a father and his daughters are deciding what to make for breakfast one morning and they type in "pancakes." That, in turn, brings up a panel of additional options -- or "descriptive guides," as the company calls them -- such as "Healthy," "Fluffy," "Recipe" and "Chocolate Chip."

Eventually, in a stunning ad that depicts the search feature in action (below), one of the daughters settles on a pin for "Double Rainbow Pancakes" -- a colored stack decorated with fruit kabobs, which they later fry up and enjoy.

The new feature will not affect the way Pinterest ranks search results, it said, "so you don't need to make any changes to pins from your business."

For businesses on Pinterest, the company advises doing upfront research on target consumers -- noting that people's interest generally fall into five categories: passions, vocations, hobbies, projects and preference changes.

"Ask yourself: what kinds of things is my customer into? Think about what content your business already has that you could add to Pinterest so people can explore their interests further."

Related: How You Can Get More Pinterest Followers (Infographic)

Geoff Weiss

Former Staff Writer

Geoff Weiss is a former staff writer at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

'I Was Called Crazy': This 27-Year-Old's Side Hustle Hit $30,000 a Month in Under a Year — Now It's Worth Millions

Changing regulations forced Angel Rodriguez's jet ski rental company to shut down, and the young entrepreneur had to figure out his next move — fast.

Side Hustle

This 30-Year-Old's $6,000-a-Month Side Hustle Started Making Money 'Immediately' — But He's Not Quitting His Day Job

Derrick Mathy works in orthopedic surgical device sales and is on a mission to bring people together in real life.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

'Unprecedented in Our 53-Year History': Southwest Airlines Announces Its First Mass Layoffs Ever

The airline is eliminating 15% of its corporate workforce, including many in senior leadership positions.

Business News

Elon Musk's xAI Claims Its New Grok 3 AI Is Better Than ChatGPT and DeepSeek: 'Seeing the Beginnings of Creativity'

xAI debuted the new AI on Monday, claiming it has 10 times the computational power of Grok 2.

Thought Leaders

24 Signs You're Destined to Become a Millionaire

Start making money at a young age. Warren Buffett sold packets of gum to his neighbors at age six!