When F. Scott Fitzgerald published The Great Gatsby in 1925, few people realized what an iconic figure of American entrepreneurialism he had created in the mysterious Jay Gatsby. With Baz Luhrmann's film adaptation The Great Gatsby opening in theaters today, there's no better time for a look at what we can learn from Fitzgerald's hero and other fictional entrepreneurs.
Here's a look at 10 of the most memorable entrepreneurs from books, movies and TV shows. Some of them are figures to emulate. Others serve as cautionary tales. But all have one thing in common: They are fascinating and dynamic characters, much like entrepreneurs in real life.