Get All Access for $5/mo

Can You Ever Stop Promoting Your Business? Sure-if you want to go out of business faster than you can blink.

Are you like the many entrepreneur who think you can stop promoting your business once your doors are open? Well, it's time to change your attitude. Smart entrepreneurs continually show their stuff. Here are some ways you can attract attention:

  • Host an open house and invite local media and your target customers. Let people sample your product or service.
  • Post eye-catching announcements about your business on bulletin boards in key places. Use a tear-off slip so people can easily contact you.
  • Put magnetic signs on your car with your business's name and phone number on them. These turn your car into a great mobile billboard.
  • Team up with compatible businesses to pass along information about your company. Agree to do the same for them.
  • Above all, encourage your satisfied customers to spread the word, and remember to make it worth their while.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

How to Connect With Buyers and Get Your Products on Store Shelves, According to the Founder of Daring and Cadence

Ross MacKay, founder and original CEO of the plant-based food company Daring Foods and co-founder of performance beverage brand Cadence, shares the strategies that have landed his products in over 40,000 stores nationwide.

Growing a Business

Being a Good Manager Isn't Enough — Here Are 5 Leadership Skills That Will Keep Your Employees Around

The article outlines five key leadership skills — engagement culture, effective staffing strategies, AI utilization, shared team reality, and work-life balance — that can improve team performance and reduce turnover, fostering sustainable growth and innovation.

Starting a Business

'Wait, I Have to Pay to Donate to You?' How Nonprofits Are Flipping the Script With 'For Profit' Strategies to 10X Their Impact

Spiraling donations and outdated dogmas around fundraising and operating costs have left many charities struggling to stay afloat. Some are trying new strategies to make money.

Business Solutions

Amp up Productivity with MS Office 2021 for Just $60

Unlock the full potential of your business with a lifetime license to the suite of beloved apps.

Leadership

Joe Biden's Job Is Finished, Now What? Lessons and Cautionary Tales About Life After Power From Former Presidents.

In the book, "Life After Power," author Jared Cohen examines seven presidents' search for purpose after leaving the White House.

Starting a Business

How to Find the Right Programmers: A Brief Guideline for Startup Founders

For startup founders under a plethora of challenges like timing, investors and changing market demand, it is extremely hard to hire programmers who can deliver.