Get All Access for $5/mo

Crowdsourcing's New Platform: Prime-Time Reality TV CNBC announces a new television show called 'Crowd Rules' where business owners compete for $50,000. The money is awarded based on an audience vote.

By Catherine Clifford

Opinions expressed by Entrepreneur contributors are their own.

Shutterstock

The red-hot industry of crowdsourcing is spreading its tentacles, this time into reality TV.

CNBC is launching a prime-time television series based on the idea of making decisions by soliciting opinions from a large group of people. The show will premiere on Tuesday, May 14, the Englewood Cliffs, N.J.-based cable television station announced today.

Related: Want to Harness the Power of the Crowd? Consider These Tips

Called Crowd Rules, the new show will air at 9 p.m. EST. Small-business contestants will have an opportunity to compete for a $50,000 prize. In what is being dubbed a "reality competition series," a 97-member studio audience will vote on who gets to take home the prize money each week.

Entrepreneur jewelry designer Kendra Scott, local television anchor Pat Kiernan, and one other rotating, industry specialist will ask the featured small-business owners questions so that the audience crowd can learn about the individuals and their ventures.

Related: Crowdopolis: Crowdsource Like the Big Guys

Each episode will have a theme. For example, the season premier will involve three small specialty food businesses: Teaneck, N.J.-based pickle company Pickle Licious, Key Port, N.J.-based ice-cream company Mr. Green Tea, and Wyckoff, N.J.-based spicy-food themed Heartbreaking Dawns. The token expert for the first episode will be Elizabeth Chambers, a correspondent for E! News and founder of the sweets shop Bird Bakery in San Antonio, Texas.

Crowd Rules is not the first time producers have turned to the excitement and energy of entrepreneurs seeking funding to make reality television. It follows on the heels of ABC's reality television show, Shark Tank, which features entrepreneurs pitching their ideas to a panel of wealthy investors, known as "the sharks."

Related: 3 Ways to Amplify Small-Business Marketing with Crowdsourcing

Would you consider putting yourself and your business on the national stage in a reality TV show? Leave a note below and let us know.

Catherine Clifford

Frequently covers crowdfunding, the sharing economy and social entrepreneurship.

Catherine Clifford is a senior writer at Entrepreneur.com. Previously, she was the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Catherine attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. Email her at CClifford@entrepreneur.com. You can follow her on Twitter at @CatClifford.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Franchise

Four Takeaways for the Franchise Industry From My Time at the Republican National Convention

Matt Haller, President and CEO of the IFA, says the stakes are high for franchisors and franchisees in the upcoming presidential election.

Business News

How to Be a Billionaire By 25, According to a College Dropout Turned CEO Worth $1.6 Billion

Austin Russell became the world's youngest self-made billionaire in 2020 at age 25.

Business News

How to Build a Successful Startup, According to an Investor Who Made Early Bets on Twitter, Lyft, and Twitch

He's found a few patterns after nearly two decades of investing in startups.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Science & Technology

No More ChatGPT? Here's Why Small Language Models Are Stealing the AI Spotlight

Entrepreneurs can leverage this growing tech to create innovative, efficient and targeted AI solutions.

Business News

Jake Paul Says He's 'Scared' to Fight Mike Tyson, But This Mindset Hack Helps Him 'Embrace' Fear and Make Millions: 'Let It Fuel You'

The social media star and "W" founder spoke to Entrepreneur about his latest ventures in boxing and business.