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Faced With Failure, This Founder Could Have Given Up -- But Instead He Started Over Learn how this entrepreneur's resilience and passion got him to where he is today.

By Jason Saltzman Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

Aaron Sherman is the founder of Storyboard That. When he first launched his company after a large amount of marketing spend and even more time that was put into the produc,t he realized that no one was buying his product. A product that he truly believed would be successful. He was faced with the decision to admit failure and go back to his old job or pivot his idea. Learn how this entrepreneur's resilience and passion got him to where he is today.

Watch the full episode on Alley's YouTube channel.

Related: Juggling Company Growth and Financing

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Jason Saltzman

Startup Mentor, Entrepreneur, CEO of Alley

Jason Saltzman is a seasoned entrepreneur with a background in sales and marketing. Through his roll as CEO of AlleyNYC and as a TechStars mentor, he advises hundreds of startups, offering real life practical application and creative marketing advice.  He is also considered a “must know” in the NYC entrepreneurial scene.  

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