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How 2 Entrepreneurs Wrote Their Business Plan on a Napkin at a Bar (and Why the Plan Worked) The ZinePak co-founders had a simple strategy, and they stuck to it.

By Gerard Adams

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

In this episode of Leaders Create Leaders, Entrepreneur Network partner Gerard Adams spotlights Kim Kaupe, co-founder of ZinePak, which creates fan merchandise like a magazine, magnets and patches. Kaupe explains how she and co-founder Brittany Hodak came up with ZinePak's business model on a napkin at a bar. The entire plan was just two simple steps:

  1. Make money.
  2. Have fun.

That's it. But, by following those two simple steps, Kaupe and Hodak have transformed ZinePak into a sustainable business model. Click play to learn more about how they did it.

See more episodes of Leaders Create Leaders Season 1 and 2 on Gerard Adam's YouTube channel.

Related: Why You Need to Work for Your Opportunity, Not Wait for One

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Gerard Adams

Entrepreneur, angel investor, self-made millionaire at 24

Gerard Adams is The Millennial Mentor™, inspiring the generation to leverage their passions for success and create the lifestyle they dream of. A serial entrepreneur, angel investor, self-made millionaire by the age of 24 and millennial himself, he is most popularly known as the co-founder of Elite Daily. To date, he has built, backed or invested in nine businesses across multiple industries that have all delivered over seven-figure profits. Gerard has recently developed a video series, Leaders Create Leaders, to offer a behind-the-scenes look at what it takes to be a successful entrepreneur. Learn more at GerardAdams.com

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