How 2 Entrepreneurs Wrote Their Business Plan on a Napkin at a Bar (and Why the Plan Worked) The ZinePak co-founders had a simple strategy, and they stuck to it.
By Gerard Adams
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In this episode of Leaders Create Leaders, Entrepreneur Network partner Gerard Adams spotlights Kim Kaupe, co-founder of ZinePak, which creates fan merchandise like a magazine, magnets and patches. Kaupe explains how she and co-founder Brittany Hodak came up with ZinePak's business model on a napkin at a bar. The entire plan was just two simple steps:
- Make money.
- Have fun.
That's it. But, by following those two simple steps, Kaupe and Hodak have transformed ZinePak into a sustainable business model. Click play to learn more about how they did it.
See more episodes of Leaders Create Leaders Season 1 and 2 on Gerard Adam's YouTube channel.
Related: Why You Need to Work for Your Opportunity, Not Wait for One
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