How to Create Video Content People Will Actually Watch

The founder of Patrice Poltzer Creative shares video tips that will help you attract your audience and keep them engaged.

learn more about Jessica Abo

By Jessica Abo

Did you just spend weeks creating one Instagram reel that got three views, and now you're at your wits end? Does the thought of talking on video to your audience make you want to literally run for cover?

Former TODAY producer Patrice Poltzer understands all of the pain points that come with making video content and putting yourself front and center. Her video agency and storytelling focus is meant to help brands big and small conquer video content through easy-to-follow tips in courses, on Instagram and on Clubhouse.

Poltzer sat down with Jessica Abo to share her latest dos and don'ts when it comes to creating compelling content people will actually want to watch and remember.

Related: This Entrepreneur Maxed Out His Credit Cards to Build a Business That Helps Companies Protect their Data

Jessica Abo

Entrepreneur Staff

Media Trainer, Keynote Speaker, and Author

JESSICA ABO is a media trainer, keynote speaker, and bestselling author who uses her 20+ years of TV news experience to help entrepreneurs, C-Suite executives, celebrities, and philanthropists share their stories with the world. An award-winning journalist, Jessica has presented all over the country including at TEDx, Facebook, Microsoft, Delta Airlines, WW, and the United Nations. She has appeared on The TODAY Show, ABC News, Access Hollywood, KTLA, CBS, and NY1 and in Forbes, Fast Company, and Women's Health.  Her debut book Unfiltered: How To Be As Happy As You Look On Social Media sold out on its first day and empowers readers with tools they can use to take back their happiness IRL (in real life).

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