Get All Access for $5/mo

How to Create Video Content People Will Actually Watch The founder of Patrice Poltzer Creative shares video tips that will help you attract your audience and keep them engaged.

By Jessica Abo

Opinions expressed by Entrepreneur contributors are their own.

Did you just spend weeks creating one Instagram reel that got three views, and now you're at your wits end? Does the thought of talking on video to your audience make you want to literally run for cover?

Former TODAY producer Patrice Poltzer understands all of the pain points that come with making video content and putting yourself front and center. Her video agency and storytelling focus is meant to help brands big and small conquer video content through easy-to-follow tips in courses, on Instagram and on Clubhouse.

Poltzer sat down with Jessica Abo to share her latest dos and don'ts when it comes to creating compelling content people will actually want to watch and remember.

Related: This Entrepreneur Maxed Out His Credit Cards to Build a Business That Helps Companies Protect their Data
Jessica Abo

Entrepreneur Leadership Network® Contributor

Media Trainer, Keynote Speaker, and Author

Jessica Abo is a sought-after media trainer, award-winning journalist and best-selling author. Her client roster includes medical and legal experts, entrepreneurs, small business owners, startup founders, C-Suite executives, coaches, celebrities and philanthropists. Visit www.jessicaabo.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Most Popular

See all
Fundraising

Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.

By Bryan Lovgren
Growing a Business

The Best Way to Run a Business Meeting

All too often, meetings run longer than they should and fail to keep attendees engaged. Here's how to run a meeting the right way.

By Jacqueline Whitmore
Business Ideas

There's a New Wave in Online Shopping — And These Strategies Are Fueling All The Success

Here's why niche marketplaces are becoming a new trend and growing rapidly, gaining 67% of consumers' trust.

By Slava Bogdan
Growing a Business

He Left the Corporate World to Pursue His Passion for the Outdoors. 25 Years Later, His Business Is Thriving Thanks to These 4 Principles.

Cliff Bressler shares how he started Nature's Friends Landscaping — and continues to thrive today — on a recent episode of 'Behind the Review.'

By Emily Washcovick
By Emily Rella
Growing a Business

5 Strategies for Building a Business Dream Team in an Early-Stage Startup

Both founders and candidates navigate a journey filled with risks and rewards. How can these paths align? Discover practical tips to build a strong team from day one.

By Sergii Malomuzh