Putting On A Seminar

Done correctly, seminars can increase your company's visibility--and even ring up sales.

Anyone who's attended an interesting and informative seminarknows it can be one of the best ways to train staff, keep yourselfup-to-date on industry changes and learn new skills. On the flipside, seminars are also a powerful way to build awareness of yourcompany, market your product or services, and possibly create a newrevenue stream for your business. Whatever type of businessyou're in, you probably have knowledge and expertise thatothers would find helpful--and that might encourage them to useyour services. Follow this checklist to make your seminarsgreat:

  • When determining what to charge for your seminar, consider tworules of thumb: 1) Most people will attend events for whichthey've already paid in advance, and 2) the more you charge,the less overt selling you should do.
  • Consider defraying your costs by teaming up with anotherbusiness that's related to yours.
  • Do some homework before you schedule your seminar to avoidcompeting with other events that could reduce your attendance.
  • Create a concise marketing plan for your seminar. Includepublicity, direct mail, advertising and other appropriatepromotional vehicles.
  • Before you determine the length of your seminar, consider youraudience, your topic and other related factors. If you'replanning to speak to a room full of accountants, don't schedulea half-day seminar during tax season.
  • Most hotels and conference centers routinely host seminars andhave the process down to a science. If your budget won't allowfor such accommodations, check out renting space at a local collegeor training facility.
  • Advance registration gives you a good idea of how many peopleto expect and how many handouts you'll need. Always ask howregistrants heard about the seminar so you can track your marketingresults.
  • Handouts are one of the most overlooked tools in seminarmarketing. Give your attendees professional-looking materials thatsupport key points in your presentation.
  • Have enough staff at the event to handle registration,last-minute errands, product sales, distribution of handouts andother event essentials.
  • Be sure you obtain names, postal and e-mail addresses, andother important contact information from your attendees forfollow-up purposes. You may also wish to develop an evaluation formto distribute and collect to help you make your seminar even betternext time around.

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Business News

'This Made Me Physically Recoil From My Phone': Lingerie Brand Apologizes For 'Creepy' Ad Referencing Ryan Reynolds and Bras

Online lingerie retailer Harper Wilde is under fire for a bizarre sponsored post it has since pulled from Instagram.

Business News

Viral Sensation 'Popcorn Guy' Has Earned a Gig at the 2023 Oscars

Jason Grosboll first went viral on TikTok for his theatrical method of buttering popcorn in a Texas movie theater.

Business News

The Scam Artist Who Robbed Backstreet Boys and NSYNC Blind. 'Some of the Guys Couldn't Pay Their Car Payment.'

In the 1990s, Lou Pearlman made millions creating the Backstreet Boys and NSYNC. It was all a giant Ponzi scheme.

Thought Leaders

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

We've all seen what self-made millionaires look like on TV, but it's a lot more subtle than that. Brian Tracy researched what small daily habits these successful entrepreneurs adopted on their journey from rags to riches.