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Pitching to an Investor? Sell Yourself, Not Your Idea. One investor explains why he cares more about the people than the product.

By Business Rockstars

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In this episode, Entrepreneur Network partner Business Rockstars sits down with investor Robert Sillerman, who explains why he's willing to take a risk on a business -- even one with a bad idea -- if he believes in the people behind the idea. That's why Sillerman advocates for people to bet on themselves and be confident when approaching investors. If you can't be confident in your own business and your own ideas, why should someone else?

Watch the video to learn more tips on pitching to investors.

Related: How to Take a Step Back From Your Work and Stay Focused at the Same Time

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Business Rockstars is the first integrated, multi-platform media company featuring entrepreneurs, startups and CEOs. With award-winning content creators and influencers, we are connecting and growing a community of entrepreneurs via radio, TV, podcast and social media. Business Rockstars shows are produced from our Burbank studios, with remote video broadcast facilities in San Francisco through our strategic partner, NASDAQ Private Market. Business Rockstars airs nationally in 150 radio markets, podcasting on Play.it, digitally on iTunes, Tune In, Stitcher and iHeart Radio. Business Rockstars video is featured in 40 million households with HDTV and cable through BizTV. 

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