You can be on Entrepreneur’s cover!

She Left Google at 25 to Bootstrap Brit + Co, and Raised Over $50 Million. Now, Brit Morin Is Here to Kill the Lie Destroying Your Dream: 'Everything Has to be Perfect.' In a new advice column for 'Entrepreneur,' the VC investor and juggernaut founder will answer women founders' darkest, juiciest, most vulnerable and ambitious entrepreneurial questions.

By Entrepreneur Staff

entrepreneur daily

Brit Morin | Brit + Co

It's been ten years since Brit Morin left Google at age 25 to start a company based on a simple, but sad, perception: "Brit + Co was founded on this idea that women didn't believe in themselves creatively," Morin says. In the decade since she founded the lifestyle and education platform — which offers classes, content, experiences and products — Morin has steered Brit + Co through more than 1.2 billion pageviews, and rounded up over $50 million in VC funding. Clearly, creative confidence is a hot commodity.

Last year, horrified by what the New York Times called a "Shecession" — the overwhelming exodus of women from the workforce amid the pandemic — Morin pivoted her focus to helping women develop their entrepreneurial skills. She launched Selfmade, a virtual 10-week course on how to start and grow a business, and secured scholarships for 400 women of color from sponsors like Office Depot and H&R Block. "I brought in all of my mentors — from Bozoma St. John, the CMO of Netflix, to Payal Kadakia, the founder of ClassPass," she says. "We brought in women who are operating small five- figure businesses, and women operating 12-figure businesses, just to prove to everyone what is possible."

Morin also began hosting an iHeartRado podcast, Teach Me Something New, and partnered with her husband (Facebook alum Dave Morin) to start a VC fund, Offline Ventures. Just 4.9% of all U.S.-based VC partners are women, so she's in a key position to help women founders. "It's not small," she says of Offline Ventures. "It's a hundred million dollar venture fund with some of the most notable LPs behind it. We're invested in everything from infant formula to Clubhouse, the hottest social network right now. I'm excited because I get to invest in more female founders, products and services that might have gotten passed over if a man was behind the table writing the checks."

Starting tomorrow, Morin will stuff all of this experience under yet another hat: Entrepreneur advice columnist. Every other Thursday she'll be here, answering questions from women entrepreneurs with her signature mix of curiosity, candor, and earnest encouragement. She'll dish out wisdom on challenges endemic to women founders, from imposter syndrome (hot take: it's not all bad!) to hustling while navigating relationship pressures (teaser: Morin hates the term "work-life balance").

"We believe everything needs to be perfect"

One inevitable theme throughout the columns will be self-doubt, and how to deal with it. "I think we, as women, have more self-doubt than men," she says. "Because of how we are raised, and what we see in pop culture, we believe everything needs to be perfect. We need to have more experience before we can do something. We aren't smart enough. We aren't networked enough. All of these ways we are not enough block us from even starting. There are key traits of entrepreneurs we'll talk about — resilience, nimbleness, etc. — but I can't help a woman start a company unless she is at least aware of the self-doubt in her mind. You need to be able to recognize when you're not launching because you don't think your website is perfect, or you aren't creating your Instagram account because you don't know what to post."

Advice columns: What makes them so readable? Above all, the job of a columnist is to be honest. Her persona can be bold and snarky or sympathetic and wise, but ultimately she has to call it like she sees it. It's hard to find that type of transparency in day-to-day life, and there's a real thrill in entering a no-bullshit space.

Moreover, there's often the sensation that someone else is asking a question on your behalf. "Broke and miserable in Miami" put herself out there, and you didn't even realize you were struggling with the same problem until you saw yourself in her dilemma. Of course, you won't always have the same issue as the advice-solicitor, but more times than not you can relate, or put yourself in her shoes. The specifics of our daily lives may differ, but root causes repeat themselves: insecurity, fear of failure, rejection.

At the helm of Brit + Co, and now as a VC investor, Morin has seen these manifestations of self-doubt play out for women founders over and over. "I know I'm generalizing here, but I do think more men get ahead earlier because they have the self-confidence to sell the dream, the multibillion dollar idea," she says. "Fortunately, there are different ways to foster that mentality in women, while still nurturing parts of a female founder that will help her succeed in the long run. It can seem so daunting to become an entrepreneur, but the reality is it can be one of the most rewarding and flexible and passionate jobs you will ever have. So I want to pass that knowledge on to more women."

Do you have a question for Brit? Email it to and Brit may answer it in an upcoming column!

And click here to read Morin's first column.

Related: 100 Powerful Women of 2020

Entrepreneur Staff

Entrepreneur Staff


Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'

When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.


I Got Over 225,000 Views in Just 3 Months With Short-Form Video — Here's Why It's the New Era of Marketing

Thanks to our new short-form video content strategy, we've amassed over 225,000 video views in just three months. Learn how to increase brand awareness through short-form video content.


94% of Customers Say a Bad Review Made Them Avoid Buying From a Brand. Try These 4 Techniques to Protect Your Brand Reputation.

Maintaining a good reputation is key for any business today. With so many people's lives and shopping happening online, what is said about a company on the internet can greatly influence its success.

Personal Finance

How to Get a Lifetime of Investing Experience in Only One Year

Plus, how day traders can learn a lesson from pilots.


6 Habits That Help Successful People Maximize Their Time

There aren't enough hours in the day, but these tips will make them feel slightly more productive.

Growing a Business

Looking to Achieve Your Goals But Don't Know Where to Start? Try These Proven Goal-Setting Strategies.

Find a more effective way of creating – and achieving – your goals. Get clear on your vision, make your plan, take action, reassess and then revise.