Superhero Movies and the United Nations Have This One Thing in Common, and It Can Help You Build Your Business Everyone has an origin story.

By Greg Rollett

Opinions expressed by Entrepreneur contributors are their own.

In this video from the United Nations headquarters, Entrepreneur Network partner Greg Rollett talks about the experience of meeting with entrepreneurs and business leaders from all over the world. Specifically, he breaks down the importance of understanding where each person is coming from as it relates to business -- why are they passionate about their product or service? What drives them to do what they do?

In that way, those business leaders are much like superhero movies: You have to start with the origin story. Without it, you can't get a full understanding of the people you want to work with.

That also means you have to be willing to share your story with others. Not everyone will agree with your perspective, but that's okay. The important thing is your willingness to put yourself out there, to be vulnerable and open so that others can understand you and, potentially, be willing to help you create your vision.

Click play to see more of Rollett at the United Nations.

Related: 3 Ways to Use an Online TV Show to Grow Your Business

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Greg Rollett

Founder of Ambitious.com

Greg Rollett is an Emmy Award-winning producer, bestselling author and media expert who works with experts, thought leaders and entrepreneurs all over the world. He utilizes the power of new media, direct response and personality-driven marketing to attract more clients and to create more freedom in the businesses and lives of his clients.

Rollett is the founder of Ambitious.com, a leading online education platform for entrepreneurs and is the host of the online TV show, The Ambitious Life. Rollett has also hosted numerous TV shows including the reality show Ambitious Adventures, where Rollett traveled the country in search of today's best young entrepreneurs making a significant impact in their community.

He has co-authored bestselling books with Jack Canfield, Dan Kennedy, Brian Tracy, Tom Hopkins, James Malinchak, Robert Allen, Ryan Lee and many other leading experts from around the world.

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