Want to Open Your Own Store? Make Absolutely Sure You Nail This Crucial Aspect. Focus on the experience, not just the product.

By Business Rockstars

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Business Rockstars tours the store and office of American Rag Cie, which sells top-line denim and jeans. But, while the product is important, those who work at American Rag explain that the experience is just as important. That is why the store has such a unique design, with a seemingly never-ending wall of jeans, a coffee bar and cameras in each dressing room so you can easily tell whether your butt looks good in the company's jeans.

What are you doing to make sure your store is an experience -- something your potential customers can't get anywhere else?

Click play to get some inspiration.

Related: What Advice Would You Have for Your Younger Self? Business Tips You Can Use to Get Started.

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

Business Rockstars is the first integrated, multi-platform media company featuring entrepreneurs, startups and CEOs. With award-winning content creators and influencers, we are connecting and growing a community of entrepreneurs via radio, TV, podcast and social media. Business Rockstars shows are produced from our Burbank studios, with remote video broadcast facilities in San Francisco through our strategic partner, NASDAQ Private Market. Business Rockstars airs nationally in 150 radio markets, podcasting on Play.it, digitally on iTunes, Tune In, Stitcher and iHeart Radio. Business Rockstars video is featured in 40 million households with HDTV and cable through BizTV. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Business Rockstars

Why This Entrepreneur Says Knowing Less Can Be Good for a New Business

The Founder of Lifestyle Brand 'Motherly' Shares Her Morning Routine

Popsockets Has Announced Its New Wireless Charger

Why the Day You Feel Like a True Entrepreneur May Never Come

Editor's Pick

Side Hustle

This Gen Zer's Stylish Side Hustle Earns About $20,000 a Month and Paid Off His Parents' $200,000 Debt: 'I Enjoy the Hands-Off Nature'

Ray Cao went from working as a barista for $8 an hour to being a successful seller on online marketplace StockX.

Starting a Business

I Was a 25-Year-Old Nurse When I Started a Side Hustle to Combat Anxiety. It Made $1 Million in 7 Months — Then Sold for a Life-Changing Amount.

Sarah Michelle Boes knew there had to be a better way to prepare for her stress-inducing nurse practitioner's exam — so she created it.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.