Get All Access for $5/mo

Why Raising Corporate Venture Capital Benefits Startups Corporate venture capital offers a successful model that benefits both startups and corporate investors.

By Anis Uzzaman

Opinions expressed by Entrepreneur contributors are their own.

Fundraising is a critical phase of any startup's life, but it's also a challenging task and hard to do successfully. The truth is, the amount of money that a startup raises – and how the startup does it – plays a major role in the company's future trajectory. There are many sources of capital from angels to traditional venture funds, but I'd like to focus on highlighting corporate capital in particular.

Fundraising sources

Fundraising is both a science and an art. The method that a startup uses to raise money helps determine its financial situation and how much help and advice the startup receives along the way. Startups may initially use personal or family funds to start the business, but crowdfunding has also grown in popularity. Still, venture capital funding is the dominant source and is at an all-time high in recent years; CB insights reports that U.S.-based venture capital investments totaled $130 billion in 2020.

In my experience, many startups raise capital from just one party. However, I believe that working with a variety of investors, ideally from an early stage, is typically more effective for the startup. This approach allows the startup to get hands-on help from a diverse mix of investors who can provide different perspectives. Diversification of capital sources is a well-known technique to help a startup take control over its future growth, combining financial investment with advice and expertise from experienced investors. We call this "smart money" in Silicon Valley because it combines financial capital with day-to-day help from qualified investors.

Related: Funding: What Is Entrepreneur Capital vs. Venture Capital?

Why corporate venture capital is popular

A popular way that startups may choose to achieve their growth projections is by raising corporate venture capital (CVC). It's becoming more popular with startups and several CVC organizations – including Intel Capital, Microsoft (M12), and IBM Ventures – who have done well in finding financially positive investments. According to CB Insights, corporate venture capital around the globe reached a record high of $73 billion in 2020.

CVCs typically invest with a strategic goal in mind. They want to tap into innovation across industries related to their current business and roadmap in addition to achieving a positive financial return. Furthermore, CVCs aim to build new revenue streams through strategic collaborations with portfolio companies. Looking at it from the startup's perspective, the company gets not only funding, but they benefit from the advice and infrastructure of a corporation. This may help the startup learn how to expand their business, enter international markets, qualify for new products and manufacture at scale.

In this case, both parties benefit from the CVC model. Startups benefit by learning from the best and corporations benefit from learning about cutting-edge technologies and business models. A best practice is for corporations to provide startups with a proof-of-concept (POC) around a collaboration concept that takes a few months to complete. Based on the outcome of this POC, corporations can invest in startups and explore the potential commercialization of a business model with them.

The CVC approach often gives the startup the type of revenue track record to help with future capital raises and attract new customers. In some cases, collaboration evolves into an M&A deal. Building a CVC relationship at an early stage initially benefits the startup through sound advice, business-building ideas, and in the case of an acquisition, it helps with post-merger integrations. While Harvard Business Review reports that 70-90% of acquisitions fail, a strong CVC-startup relationship built through investment may help overcome this failure rate.

Lately, I've seen several variations in CVC models, expanding opportunities for startups even more. A small number of venture capital firms, including Pegasus Tech Ventures, invest using the Venture Capital-as-a-Service (VCaaS) model to benefit both corporations and startups. With this model, startups are invited to collaborate with several corporations, yet they benefit from the simplicity of working with only one VC partner. In addition, startups can receive more funding over time as well as a growing support network.

Related: The Rise of Alternative Venture Capital

Anis Uzzaman

Entrepreneur Leadership Network® Contributor

General Partner and CEO, Pegasus Tech Ventures

Anis Uzzaman is the founder and CEO of Pegasus Tech Ventures, a Silicon Valley-based venture capital firm that offers intellectual and financial capital to emerging technology startups. Its Startup World Cup is one of the world's largest global startup competitions.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

Apple Reportedly Isn't Paying OpenAI to Use ChatGPT in iPhones

The next big iPhone update brings ChatGPT directly to Apple devices.

Business News

Sony Pictures Entertainment Purchases Struggling, Cult-Favorite Movie Theater Chain

Alamo Drafthouse originally emerged from bankruptcy in June 2021.

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.


Are Your Business's Local Listings Accurate and Up-to-Date? Here Are the Consequences You Could Face If Not.

Why accurate local listings are crucial for business success — and how to avoid the pitfalls of outdated information.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

'Passing By Wide Margins': Elon Musk Celebrates His 'Guaranteed Win' of the Highest Pay Package in U.S. Corporate History

Musk's Tesla pay package is almost 140 times higher than the annual pay of other high-performing CEOs.