Why Tenacity Is the Foundation for This Entrepreneur's Personal Brand This fitness entrepreneur and performance coach talks about the importance of tenacity in business and in life.

By David Meltzer Jun 8, 2019

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Jennifer Cohen is an author, fitness expert and entrepreneur discusses her unique career pathway, from her beginnings working in sales for the Toronto Raptors, to landing in the music industry and then building her personal brand in fitness and health. She shares how she carved out a marketing consultant position for herself, the process of landing endorsement deals with major sponsors and why work-life balance doesn't exist for her.

Cohen and The Playbook host David Meltzer also highlight the characteristic of tenacity and how it allows entrepreneurs to survive and thrive in today's business landscape, as well as the role that consistency plays in terms of personal growth.

David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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