Women Are Better Crowdfunders Than Men. Here's Why. It all comes down to the different tendencies that women and men have in communicating.
By Catherine Clifford •
Opinions expressed by Entrepreneur contributors are their own.
Women raise more money with crowdfunding than men do, all other things being equal, according to a study of nearly 10,000 Indiegogo campaigns.
That's because women tend to use more positive and inclusive language and that builds community with potential investors, says UC Berkeley Haas School of Business Assistant Professor Andreea Gorbatai.
In the eighth episode of Crowdfund with Cat, we take a closer look at the language that comes naturally to women that makes them successful crowdfunders.
Take notes so that you can improve the chances of your crowdfunding campaign being successful, too!
Women Raise More Money With Crowdfunding, Research Shows
Starting May 16, Entrepreneurs Can Raise Money in a Whole New Way. Here's What You Need to Know.
An Entrepreneur's Essential Guide to the New Wild West of Funding Opening on May 16
Which Entrepreneurs Will Benefit Most From the New Era of Crowdfunding?
Next Generation Crowdfunding Starts May 16. Expect Opportunity and Growing Pains.
