Women Are Better Crowdfunders Than Men. Here's Why. It all comes down to the different tendencies that women and men have in communicating.
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Women raise more money with crowdfunding than men do, all other things being equal, according to a study of nearly 10,000 Indiegogo campaigns.
That's because women tend to use more positive and inclusive language and that builds community with potential investors, says UC Berkeley Haas School of Business Assistant Professor Andreea Gorbatai.
In the eighth episode of Crowdfund with Cat, we take a closer look at the language that comes naturally to women that makes them successful crowdfunders.
Take notes so that you can improve the chances of your crowdfunding campaign being successful, too!
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