Apple

5 Sales Lessons B2B Companies Can Learn from Apple
Customer Loyalty

5 Sales Lessons B2B Companies Can Learn from Apple

At Apple the lessons outlined contributed to building a business that delights people around the world.
Winston Crawford
Watch Tim Cook Describe His Daily Routine and 3 Keys for Success
Tim Cook

Watch Tim Cook Describe His Daily Routine and 3 Keys for Success

The CEO of Apple is in India seeking to boost iOS development.
Stephen J. Bronner
Chromebooks Sales Just Beat Macs for the First Time Ever
Computers

Chromebooks Sales Just Beat Macs for the First Time Ever

And Google can thank the strong K-12 education market.
Apple Unveils New Store Design
Apple

Apple Unveils New Store Design

The goal of the new look is to give shoppers the experience of setting foot in the headquarters of the company.
Apple Boss Cook to Tap Indian Software Talent During Maiden Visit
Apple

Apple Boss Cook to Tap Indian Software Talent During Maiden Visit

The iPhone maker is set to announce plans to expand its Indian software development center and build an accelerator program for local startups, sources say.
Apple's Cook Visits Beijing After China Woes, Didi Deal
Tim Cook

Apple's Cook Visits Beijing After China Woes, Didi Deal

Cook has planned to meet high-level government officials, a source familiar with the matter said earlier this month.
Buffett's Berkshire Invested $1 Billion in Apple
Warren Buffett

Buffett's Berkshire Invested $1 Billion in Apple

He also offered to help finance a deal to acquire Yahoo.
What Apple's Investment in Chinese Car Hailing Giant Didi Really Means
Investments

What Apple's Investment in Chinese Car Hailing Giant Didi Really Means

It's all about selling services in China (and taking on Uber in the process).
Apple Loses Status as World's Most Valuable Company, for Now, as iPhone Worries Fester
Apple

Apple Loses Status as World's Most Valuable Company, for Now, as iPhone Worries Fester

Faced with lackluster sales of smartphones in the United States, Apple has bet on China as a major new growth engine. But progress there has been disappointing.
Uber CEO Responded to Apple's $1B Investment in Chinese Rival in a Joking Tweet
Travis Kalanick

Uber CEO Responded to Apple's $1B Investment in Chinese Rival in a Joking Tweet

Travis Kalanick explained that his girlfriend owns Apple shares which makes her an investor in Didi Chuxing, Uber's rival in China.
Arjun Kharpal
Apple Faces a Big Dilemma If It Wants to Become a Services Business
Apple

Apple Faces a Big Dilemma If It Wants to Become a Services Business

In its current form, Apple is in no way equipped to get in the notoriously tricky enterprise-services game.
Matt Weinberger
Apple Loses Trademark Battle, Allowing Chinese Company to Use the 'IPHONE' Name
Marketing Bootcamp

Apple Loses Trademark Battle, Allowing Chinese Company to Use the 'IPHONE' Name

The Beijing company Xintong Tiandi Technology can now sell IPHONE-branded purses, wallets and phones cases.
Lydia Belanger
Apple's Share Plunge Has Entered Record-Setting Territory
Apple

Apple's Share Plunge Has Entered Record-Setting Territory

The company had its first eight-day slump since July 1998, but investors have cause to believe a rebound is on its way.
Apple Shows Us It's Hard to Be Innovative When You're on Top. But Does it Really Matter?
Growth Strategies

Apple Shows Us It's Hard to Be Innovative When You're on Top. But Does it Really Matter?

The iPhone maker is no longer the scrappy upstart it was in the early 2000s. Now, it's the most valuable company in the world.
Nina Zipkin
Apple Inc. was founded by the late Steve Jobs, Steve Wozniak and Ronald Wayne in Jobs’ parents’ home in Los Altos, Calif. in 1976. The company specializes in the design, creation and marketing of mobile devices, personal computers and tablets -- plus, its latest product, the Apple Watch. Some of its most popular products and services include the iPhone, iPad, Mac, iTunes and Mac Apps. Today, the company is led by CEO Tim Cook.