Apple

Which Has the Brighter Future, Apple or Amazon Web Services?
Subscription Businesses

Which Has the Brighter Future, Apple or Amazon Web Services?

There is a limit to the number of things you can manufacture, move and sell. Cloud services don't have those limits.
Tien Tzuo
Apple Takes You 'Behind the Scenes' of its Cookie Monster Siri Ad
Apple

Apple Takes You 'Behind the Scenes' of its Cookie Monster Siri Ad

Check out the latest video featuring everyone's favorite binge-eating monster.
Stephen J. Bronner
Will Apple News Change the News Apps Market?
Marketing Bootcamp

Will Apple News Change the News Apps Market?

In the content game, Apple has no choice but to hop on the content syndication train with Apple News..
Gilad Bechar
17 Incredible Facts You Probably Didn't Know About Apple
Apple

17 Incredible Facts You Probably Didn't Know About Apple

Apple is the most valuable company in the world -- and on Friday it officially turned 40 years old.
Matt Weinberger
A Look Back at Apple as it Celebrates its 40th Anniversary
Apple

A Look Back at Apple as it Celebrates its 40th Anniversary

There were no fools sitting in that garage in California on April 1, 1976, when Apple was founded.
FBI May Keep Secret Method of Unlocking Apple iPhone All to Itself
iPhone

FBI May Keep Secret Method of Unlocking Apple iPhone All to Itself

Under the U.S. vulnerabilities equities process, the government is supposed to err in favor of disclosing security issues so companies can devise fixes to protect data.
White House: Privacy Won't Disappear Just Because Government Unlocked iPhone
Privacy Concerns

White House: Privacy Won't Disappear Just Because Government Unlocked iPhone

'The reason they should be confident in that privacy is because there are laws on the books that are assiduously followed.'
Powerful Tech CEOs -- More Than Politicians, Advocates or Religious Leaders -- Are Driving the Debate Over LGBT Laws
Leadership

Powerful Tech CEOs -- More Than Politicians, Advocates or Religious Leaders -- Are Driving the Debate Over LGBT Laws

Salesforce came in and pushed the governor of Georgia up against a wall over a anti-gay legislation, and this week, Apple, Google and Facebook are among the companies putting serious pressure on North Carolina's governor over anti-transgender laws.
Catherine Clifford
Apple Strikes Huge Deal With Major League Baseball
Apple

Apple Strikes Huge Deal With Major League Baseball

Instead of the usual paper notes, coaches and managers will now use a 12.9-inch iPad pre-loaded with a custom software called 'MLB Dugout.'
Government, Claiming it Cracked iPhone Security, Drops Legal Action Against Apple
Apple

Government, Claiming it Cracked iPhone Security, Drops Legal Action Against Apple

The abrupt end to a confrontation that had transfixed the tech industry was a victory for Apple, which vehemently opposed a court order to unlock the device used by the San Bernardino shooter.
FBI Unlocks iPhone, Ending Its Dispute With Apple -- Start Up Your Day Roundup
Radicals & Visionaries

FBI Unlocks iPhone, Ending Its Dispute With Apple -- Start Up Your Day Roundup

Plus: Watch first-timers hilariously react to virtual reality while using Oculus Rift.
Lindsay Friedman
Meet the Middlemen Who Connect Hackers for Hire With Corporate America
Hackers

Meet the Middlemen Who Connect Hackers for Hire With Corporate America

Hackers are a company's best last line of defense, and paying them to find security vulnerabilities is an increasingly common practice among all manner of companies, from Uber to GM.
Catherine Clifford
Apple Collaborating With Will.i.am, TV Execs on Original Show
TV Industry

Apple Collaborating With Will.i.am, TV Execs on Original Show

The show will feature the app economy, but no other details were provided about the endeavor.
Siri Can't Help TV Stars Kiss Like They Mean It In This Awkward Apple Ad
Apple

Siri Can't Help TV Stars Kiss Like They Mean It In This Awkward Apple Ad

Cue the clumsy kiss-and-tell. Apple made it weird.
Kim Lachance Shandrow
Apple Inc. was founded by the late Steve Jobs, Steve Wozniak and Ronald Wayne in Jobs’ parents’ home in Los Altos, Calif. in 1976. The company specializes in the design, creation and marketing of mobile devices, personal computers and tablets -- plus, its latest product, the Apple Watch. Some of its most popular products and services include the iPhone, iPad, Mac, iTunes and Mac Apps. Today, the company is led by CEO Tim Cook.