Brand Identity: Page 6

Branding

Why Your Brand Plan Is More Important Than Your Business Plan

If people don't know who you are and what you represent, they won't do business with you.

Marketing

3 Trends That Will Shape Your Marketing Efforts in 2018

Think about the power of augmented reality for your business, and how you can encourage customers to immerse themselves in your brand story.

Business News

Never Run Out of Content: More than 70 Places to Curate Great Content

It's a full-time job to build and maintain your brand, so check out these go-to places to share content.

Social Media

20 Tips to Organically Market Your Brand on Instagram (Infographic)

The world's biggest brands are marketing with Instagram, and you can, too.

Marketing

6 Steps for Converting Loyal Customers Into Enthused Brand Ambassadors

The best way to get more customers is to be introduced by your current customers.

Marketing

How to Market Yourself Like an Artist

Creatives are masters of reinvention, personal branding and storytelling. It's time the business world paid attention.

Branding

Why Branding Experts Need to Step Out of Their Silos

The broader brand community needs to work more closely and more constructively together to help brands explore more effective ways to grow.

News and Trends

How Hyperlocal Commerce is Flourishing in Online Space

The hyperlocal commerce fills up the gap between demand and supply instantly, but at the same time requires unique identity

Growing a Business

8 Steps to Spice Up Your Brand's Voice (Infographic)

Having a distinct and recognizable brand voice can really give your business a boost.

Growing a Business

Becoming a Truly Customer-Centric Organization Is Harder (and More Necessary) Than You Think

Your audience doesn't want to be 'sold' anything. So how can you make them want to buy what you're offering?

Fundraising

Get To The Point! What Does Your Business Do?

To be successful, be succinct.

Marketing

Inspiring Trailblazers: Cadillac Launches Arabs Of New York Campaign

For a brand that has been in the Middle East for 85 years, it's safe to say that iconic luxury auto brand Cadillac knows a thing or two about the passions that drive the people of the Arab world, and its newest marketing campaign looks to be a testament to this.

Branding

Top Takeaways from the 'Most Interesting Man in the World' Campaign

There's a new actor playing the wildly effective role. Why has this Dos Equis campaign been such a smashing success?

Thought Leaders

5 Ways to Ease New-Client Onboarding

First impressions mean everything. Make sure you set the right tone to encourage continued conversations and find solutions together.

Marketing

Activate And Engage: Four Ways To Breathe Life Into Your Brands

All brands have a voice and personality- but quite often, people aren't able to fully maximize that potential.