Brand Identity: Page 6

Lifestyle

How Active Wear Segment is Developing its Retail Footprint

Speedo Aims at Fixing its space in the Fitness Wear Segment

Growth Strategies

How to Paint a Powerful Picture of the Brand

Points To Build A Strong Brand Image

Growth Strategies

#10 Designing Tips for Brand Building in OOH Advertising

These 10 rules will help to make sure your billboard is memorable and lasts long in the OOH (Out Of Home) space

Branding

Branding Boot Camp: How to Develop Your Brand Strategy

In part two of her four-part series, contributor Jessica Abo sits down with Grayce and Co's Kathleen Griffith to discuss how she can develop her brand positioning -- and how you can, too.

Science & Technology

Don't Let Alexa or Siri Speak for Your Company: Protecting Your Brand's Voice on AI Platforms

With the rising popularity of voice-driven AI assistants, it's important for businesses to offer a consistent brand experience.

Women Entrepreneur®

#4 Tips to Help Women Entrepreneurs Grow a Strong Personal Brand

Don't worry about what people will think because if you do, u will create a fake personality and that's not being true to yourself

Branding

Why Your Brand Plan Is More Important Than Your Business Plan

If people don't know who you are and what you represent, they won't do business with you.

Marketing

3 Trends That Will Shape Your Marketing Efforts in 2018

Think about the power of augmented reality for your business, and how you can encourage customers to immerse themselves in your brand story.

Business News

Never Run Out of Content: More than 70 Places to Curate Great Content

It's a full-time job to build and maintain your brand, so check out these go-to places to share content.

Social Media

20 Tips to Organically Market Your Brand on Instagram (Infographic)

The world's biggest brands are marketing with Instagram, and you can, too.

Marketing

6 Steps for Converting Loyal Customers Into Enthused Brand Ambassadors

The best way to get more customers is to be introduced by your current customers.

Marketing

How to Market Yourself Like an Artist

Creatives are masters of reinvention, personal branding and storytelling. It's time the business world paid attention.

Branding

Why Branding Experts Need to Step Out of Their Silos

The broader brand community needs to work more closely and more constructively together to help brands explore more effective ways to grow.

News and Trends

How Hyperlocal Commerce is Flourishing in Online Space

The hyperlocal commerce fills up the gap between demand and supply instantly, but at the same time requires unique identity

Growing a Business

8 Steps to Spice Up Your Brand's Voice (Infographic)

Having a distinct and recognizable brand voice can really give your business a boost.