3 Trends That Will Shape Your Marketing Efforts in 2018
Think about the power of augmented reality for your business, and how you can encourage customers to immerse themselves in your brand story.
Never Run Out of Content: More than 70 Places to Curate Great Content
It's a full-time job to build and maintain your brand, so check out these go-to places to share content.
20 Tips to Organically Market Your Brand on Instagram (Infographic)
The world's biggest brands are marketing with Instagram, and you can, too.
6 Steps for Converting Loyal Customers Into Enthused Brand Ambassadors
The best way to get more customers is to be introduced by your current customers.
How to Market Yourself Like an Artist
Creatives are masters of reinvention, personal branding and storytelling. It's time the business world paid attention.
Why Branding Experts Need to Step Out of Their Silos
The broader brand community needs to work more closely and more constructively together to help brands explore more effective ways to grow.
How Hyperlocal Commerce is Flourishing in Online Space
The hyperlocal commerce fills up the gap between demand and supply instantly, but at the same time requires unique identity
8 Steps to Spice Up Your Brand's Voice (Infographic)
Having a distinct and recognizable brand voice can really give your business a boost.
Becoming a Truly Customer-Centric Organization Is Harder (and More Necessary) Than You Think
Your audience doesn't want to be 'sold' anything. So how can you make them want to buy what you're offering?
Inspiring Trailblazers: Cadillac Launches Arabs Of New York Campaign
For a brand that has been in the Middle East for 85 years, it's safe to say that iconic luxury auto brand Cadillac knows a thing or two about the passions that drive the people of the Arab world, and its newest marketing campaign looks to be a testament to this.
Top Takeaways from the 'Most Interesting Man in the World' Campaign
There's a new actor playing the wildly effective role. Why has this Dos Equis campaign been such a smashing success?
5 Ways to Ease New-Client Onboarding
First impressions mean everything. Make sure you set the right tone to encourage continued conversations and find solutions together.
Activate And Engage: Four Ways To Breathe Life Into Your Brands
All brands have a voice and personality- but quite often, people aren't able to fully maximize that potential.
Why I Am Killing a Startup That Has Over 100,000 Customers
Having sold a startup for $1 million, this founder knows the importance of looking past short-term success.