More From This Topic

Rebranding

Papa John's Files Trademark to Lose Its Apostrophe and Spotlights New 'Papas' Who Aren't Its Founder

Grammar is only one tactic the pizza chain is using to distance itself from John Schnatter.
Project Grow

Nike's Colin Kaepernick Campaign: Bold Move or Brand Suicide?

There's no question that Nike's move to feature Kaepernick was a bold one. The real question is whether this will strengthen the Nike brand or wound it.
Brand Reputation

Papa John's Has Created a Social Media Ad Featuring Negative Customer Tweets That's Been Watched 1.7 Million Times

The company isn't downplaying the fact that its reputation has suffered, but it wants customers to know it's working on improving.

Social Responsibility Is the Heart of the Cannabis Business

In most industries doing good is a choice or perhaps a marketing tactic. In the cannabis business it is what your customers demand.
Brand Identity

The 3 Steps You Should Follow to Make Sure Your Brand Identity Efforts Build Value

By following a few basic steps, you can make sure your brand identity is walking the walk, not just talking the talk.
Personal Branding

8 Ways You're Destroying Your Personal Brand Without Even Knowing It

Sure, you might fire off a tweet every now and again, but are you really helping or hurting your personal brand?
Brand Reputation

Why the New 'Take a Knee' Policy Isn't Likely to Heal the NFL's Damaged Brand

The NFL's goal is to make the whole issue go away by taking back control of the story. There is no sign it has succeeded.
YouTube Icon

How This Artist Makes Money Off YouTube Without Brand Sponsorships

Landscape photographer Thomas Heaton says he's successful because of this decision, not in spite of it.
Branding 2014

6 Innovative Ways to Increase Brand Awareness

Wendy's sassy Twitter feed is a great example of how to stand out in a sea of noise.
Customer Engagement

10 Innovative Ways to Excite Your Customers

Indifferent customers are likely to start shopping elsewhere.
My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.