Brand Reputation

News and Articles About Brand Reputation

5 Moves to Get Your Startup Featured in Major Media Publications
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5 Moves to Get Your Startup Featured in Major Media Publications

Think that a feature story on your brand is a pipe dream? Here's how to make the dream come true.
Jayson DeMers
How Accountability Can Be Your Competitive Advantage
Leadership Accountability

How Accountability Can Be Your Competitive Advantage

During the recent internet outage, one particular company demonstrated that being proactive is a simple but powerful move.
John Brubaker
5 Signs It's Time to Rebrand
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5 Signs It's Time to Rebrand

Changing your brand is literally going to affect everything else in your company. So, don't do it on a whim.
Jayson DeMers
5 Steps for Making Your Brand Identity More Consistent
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5 Steps for Making Your Brand Identity More Consistent

Use these steps to get your branding identity back on course to projecting a clear and concise message.
Raubi Marie Perilli
Highly Effective Strategies to Build Your Business Brand
Marketing Bootcamp

Highly Effective Strategies to Build Your Business Brand

Learn how to create loyal fans buy from you, tell their friends about you, and ultimately help your business grow.
Wendy Keller
3 Easy Ways to Attract More Customers Fast
Marketing Bootcamp

3 Easy Ways to Attract More Customers Fast

Brand-building strategies for business owners, startups, and freelancers
Wendy Keller
Swimming Through Crisis: The Stats Behind Lochte's Apology
Crisis Management

Swimming Through Crisis: The Stats Behind Lochte's Apology

Four-day analysis of news stories and social media posts show Ryan Lochte's tactical response to scandal was, relatively, successful.
Alex Slater
7 Rules for Building a Distinctive Personal Brand (and a Bonus to Get You Started)
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7 Rules for Building a Distinctive Personal Brand (and a Bonus to Get You Started)

Building a personal brand is crucial and these steps will get you started on the path to success.
Deep Patel
Scared for Your Reputation? The Crime Is Seldom as Serious as the Cover Up.
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Scared for Your Reputation? The Crime Is Seldom as Serious as the Cover Up.

Ryan Lochte is merely the latest in a very long line of people who made their problems much, much worse by lying for fear of the truth.
Jim Joseph
How to Overcome 5 Major Brand Trust Issues
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How to Overcome 5 Major Brand Trust Issues

You earn trust by being straightforward with your customers.
Jayson DeMers
3 Reasons Why You Can't Afford to Feel Bad Charging What You're Worth
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3 Reasons Why You Can't Afford to Feel Bad Charging What You're Worth

You can't get back the time you sold cheap just to earn a reputation as the low-cost option.
Jonathan Long
5 Signs It's Time to Rebrand Your Company
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5 Signs It's Time to Rebrand Your Company

With a rebrand don't change your whole company, but ensure your brand evolves with your company.
Andre Bourque
The Only 3 Things to Do (Over and Over) to Make Your Brand Stand Out
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The Only 3 Things to Do (Over and Over) to Make Your Brand Stand Out

Connect with customers on an emotional level, consistently.
Chris Campbell