Brand Reputation

News and Articles About Brand Reputation

Highly Effective Strategies to Build Your Business Brand
Marketing Bootcamp

Highly Effective Strategies to Build Your Business Brand

Learn how to create loyal fans buy from you, tell their friends about you, and ultimately help your business grow.
Wendy Keller
3 Easy Ways to Attract More Customers Fast
Marketing Bootcamp

3 Easy Ways to Attract More Customers Fast

Brand-building strategies for business owners, startups, and freelancers
Wendy Keller
Swimming Through Crisis: The Stats Behind Lochte's Apology
Crisis Management

Swimming Through Crisis: The Stats Behind Lochte's Apology

Four-day analysis of news stories and social media posts show Ryan Lochte's tactical response to scandal was, relatively, successful.
Alex Slater
7 Rules for Building a Distinctive Personal Brand (and a Bonus to Get You Started)
Make More Happen

7 Rules for Building a Distinctive Personal Brand (and a Bonus to Get You Started)

Building a personal brand is crucial and these steps will get you started on the path to success.
Deep Patel
Scared for Your Reputation? The Crime Is Seldom as Serious as the Cover Up.
Make More Happen

Scared for Your Reputation? The Crime Is Seldom as Serious as the Cover Up.

Ryan Lochte is merely the latest in a very long line of people who made their problems much, much worse by lying for fear of the truth.
Jim Joseph
How to Overcome 5 Major Brand Trust Issues
Make More Happen

How to Overcome 5 Major Brand Trust Issues

You earn trust by being straightforward with your customers.
Jayson DeMers
3 Reasons Why You Can't Afford to Feel Bad Charging What You're Worth
Make More Happen

3 Reasons Why You Can't Afford to Feel Bad Charging What You're Worth

You can't get back the time you sold cheap just to earn a reputation as the low-cost option.
Jonathan Long
5 Signs It's Time to Rebrand Your Company
Make More Happen

5 Signs It's Time to Rebrand Your Company

With a rebrand don't change your whole company, but ensure your brand evolves with your company.
Andre Bourque
The Only 3 Things to Do (Over and Over) to Make Your Brand Stand Out
Make More Happen

The Only 3 Things to Do (Over and Over) to Make Your Brand Stand Out

Connect with customers on an emotional level, consistently.
Chris Campbell
Kylie Jenner Learns a Harsh Business Lesson That You Already Know
Delegating

Kylie Jenner Learns a Harsh Business Lesson That You Already Know

Owning a business means being responsible for much more than you really have any control over.
Gene Marks
Listen to Warren Buffett: Your Reputation Is Worth Cold, Hard Cash.
Reputation Management

Listen to Warren Buffett: Your Reputation Is Worth Cold, Hard Cash.

The entrepreneur has repeatedly said he will happily pay a premium for his reputation.
Raf Weverbergh
How to Recover From a Major Online Blunder
Make More Happen

How to Recover From a Major Online Blunder

Digital disasters such as bad reviews, unfavorable news coverage or public embarrassments can be very damaging to your bottom line and business vitality.
Derek Newton
Top 10 Tools for Reputation Marketing
Marketing Bootcamp

Top 10 Tools for Reputation Marketing

Reputation marketing tools give you power to turn potentially damaging feedback into a positive experience.
Peter Daisyme
Tattooing Your Logo: When Branding Becomes Literal
Make More Happen

Tattooing Your Logo: When Branding Becomes Literal

Permanently inking your brand's logo tangibly manifests the aphorism "skin in the game."
William Bauer