Brand Reputation

Growth Strategies

How to Manage (and Repair) Your Business' Online Reputation

These tips and best practices will help you take back control -- and maintain it.

Good Communication Can Save Your Brand During Quarantine

A single well-meaning message that comes off wrong can derail an already fragile organization.

How to Create Community Among Your Customers

If you want to inspire brand love that lasts, commit to fostering something bigger.

A 5-Step Guide to Revamping Your Brand Consistency (and Boosting Customer Trust)

Here's how brand consistency can help you put competitors in your rearview mirror.

Grow Brand Value While Accelerating Revenue Growth

Three ways to expand the licensing value of your brand.

More From This Topic

Reputation Management

7 Ways to Recover After a Reputation Crisis

It takes a solid strategy, self-discipline and patience to reshape public perception.
Brand Reputation

Brand Safety Is Not the Place to Cut Corners in Your Marketing Budget

It's a dangerous digital world out there today for brands, and marketers and advertisers cannot afford to put consumer trust at risk.
Branding

What Brand Evangelism Really Means -- and Why It's So Important

Evangelism isn't something to be decided on down the road; it should actually be in the DNA of your founding team from the get-go.
Rebranding

Papa John's Files Trademark to Lose Its Apostrophe and Spotlights New 'Papas' Who Aren't Its Founder

Grammar is only one tactic the pizza chain is using to distance itself from John Schnatter.
Brand Reputation

Nike's Colin Kaepernick Campaign: Bold Move or Brand Suicide?

There's no question that Nike's move to feature Kaepernick was a bold one. The real question is whether this will strengthen the Nike brand or wound it.
Brand Reputation

Papa John's Has Created a Social Media Ad Featuring Negative Customer Tweets That's Been Watched 1.7 Million Times

The company isn't downplaying the fact that its reputation has suffered, but it wants customers to know it's working on improving.
Brand Identity

The 3 Steps You Should Follow to Make Sure Your Brand Identity Efforts Build Value

By following a few basic steps, you can make sure your brand identity is walking the walk, not just talking the talk.
Personal Branding

8 Ways You're Destroying Your Personal Brand Without Even Knowing It

Sure, you might fire off a tweet every now and again, but are you really helping or hurting your personal brand?
Brand Reputation

Why the New 'Take a Knee' Policy Isn't Likely to Heal the NFL's Damaged Brand

The NFL's goal is to make the whole issue go away by taking back control of the story. There is no sign it has succeeded.