Brand Reputation
Branding
What Brand Evangelism Really Means -- and Why It's So Important
Evangelism isn't something to be decided on down the road; it should actually be in the DNA of your founding team from the get-go.
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Brand Identity
The 3 Steps You Should Follow to Make Sure Your Brand Identity Efforts Build Value
By following a few basic steps, you can make sure your brand identity is walking the walk, not just talking the talk.
Personal Branding
8 Ways You're Destroying Your Personal Brand Without Even Knowing It
Sure, you might fire off a tweet every now and again, but are you really helping or hurting your personal brand?
Brand Reputation
Why the New 'Take a Knee' Policy Isn't Likely to Heal the NFL's Damaged Brand
The NFL's goal is to make the whole issue go away by taking back control of the story. There is no sign it has succeeded.
YouTube Icon
How This Artist Makes Money Off YouTube Without Brand Sponsorships
Landscape photographer Thomas Heaton says he's successful because of this decision, not in spite of it.
Branding 2014
6 Innovative Ways to Increase Brand Awareness
Wendy's sassy Twitter feed is a great example of how to stand out in a sea of noise.
Customer Engagement
10 Innovative Ways to Excite Your Customers
Indifferent customers are likely to start shopping elsewhere.
Branding
Why Employer Branding Is So Important
Employer branding will help you hire new employees, create a strong company culture and even reduce marketing costs.
Brand Identity
Don't Let Alexa or Siri Speak for Your Company: Protecting Your Brand's Voice on AI Platforms
With the rising popularity of voice-driven AI assistants, it's important for businesses to offer a consistent brand experience.
Branding
The Problem With Johnnie Walker's Jane Walker Scotch Was Perception
Diageo's Jane Walker brand launch fell flat with female consumers -- here's why.
Branding
Why Your Brand Plan Is More Important Than Your Business Plan
If people don't know who you are and what you represent, they won't do business with you.
