Brand Reputation
Reputation Management
7 Ways to Recover After a Reputation Crisis
It takes a solid strategy, self-discipline and patience to reshape public perception.
More From This Topic
Rebranding
Papa John's Files Trademark to Lose Its Apostrophe and Spotlights New 'Papas' Who Aren't Its Founder
Grammar is only one tactic the pizza chain is using to distance itself from John Schnatter.
Project Grow
Nike's Colin Kaepernick Campaign: Bold Move or Brand Suicide?
There's no question that Nike's move to feature Kaepernick was a bold one. The real question is whether this will strengthen the Nike brand or wound it.
Brand Reputation
Papa John's Has Created a Social Media Ad Featuring Negative Customer Tweets That's Been Watched 1.7 Million Times
The company isn't downplaying the fact that its reputation has suffered, but it wants customers to know it's working on improving.
Social Responsibility Is the Heart of the Cannabis Business
In most industries doing good is a choice or perhaps a marketing tactic. In the cannabis business it is what your customers demand.
Brand Identity
The 3 Steps You Should Follow to Make Sure Your Brand Identity Efforts Build Value
By following a few basic steps, you can make sure your brand identity is walking the walk, not just talking the talk.
Personal Branding
8 Ways You're Destroying Your Personal Brand Without Even Knowing It
Sure, you might fire off a tweet every now and again, but are you really helping or hurting your personal brand?
Brand Reputation
Why the New 'Take a Knee' Policy Isn't Likely to Heal the NFL's Damaged Brand
The NFL's goal is to make the whole issue go away by taking back control of the story. There is no sign it has succeeded.
YouTube Icon
How This Artist Makes Money Off YouTube Without Brand Sponsorships
Landscape photographer Thomas Heaton says he's successful because of this decision, not in spite of it.
Branding 2014
6 Innovative Ways to Increase Brand Awareness
Wendy's sassy Twitter feed is a great example of how to stand out in a sea of noise.
Customer Engagement
10 Innovative Ways to Excite Your Customers
Indifferent customers are likely to start shopping elsewhere.
