5 Reasons Why This Metric is the Future of Public Relations
The measure of a brand's reputation has changed significantly. Here's what you should look out for.
By Sarah Evans
Facing a PR Nightmare? Here's What to Look for in a PR Firm for Reputation Management and Defense
Every executive's worst nightmare is that your brand or someone in the company makes a reputation-destroying blunder. Whether intentional or not, the damage is done, and executives must take immediate action.
How to Build a Competitive Brand That Gives Your Startup an Edge
Your brand as a founder and as a startup both matter, especially in the early days. Here's how to create a credible and reliable brand that will make gaining customers — and investors — a little easier.
5 Reasons Why Your Brand Needs a Strong Social Media Presence
Social media has replaced traditional media, so it's time to funnel your marketing budget into a better, more reliable strategy
How to Build a Reputation That Will Become a Real Asset for You
Here are a few tips on building a personal brand and reputation that sets you and your business up for success.
How Paid Media Can Increase Your Brand's Value
In any balanced media strategy, paid media should be included alongside earned and owned media. Whether a brand is large or small, the level of control it affords brand teams, and the affordability of digital media outlets can deliver excellent results.
What Is Earned Media and What Is Its Value?
Earned media coverage is one of the most powerful tools for brands to encourage consumer trust and credibility.
What Is Earned Media and What Is Its Value?
Earned media coverage is one of the most powerful tools for brands to encourage consumer trust and credibility.
How to Design A Strategic Brand For Your Business
Developing a strategic brand is an important part of increasing the visibility and credibility of a business. Discover the key components of a strategic brand to set a strong foundation for your business in 2023.
10 Ways You Are Ruining Your Personal Brand
Do you minimize the worth of your brand? If you're doing the following, you could be doing it.
You Can Create Demand for Your Business With the Right PR Strategy. Here's How.
Align your PR content with your core values to create a more authentic and cohesive brand identity that resonates with consumers.
These Fatal Flaws Are Killing Brand Reputations
Stop scaring customers away by implementing several easy-to-incorporate behaviors brand-wide.
The 7 Secrets of Truly Successful Personal Brands
Creating a solid brand is essential to your success in whatever field you enter. These seven tips will help you build the perfect personal brand.
8 Self-Branding Secrets To Build Genuine Connection and Set Yourself Apart
Following these eight practices is essential for a personal brand and to set yourself apart to survive in today's increasingly individualistic society.
Kanye West's Ugly Brand Breakups Expose Risks of Partnering With Public Figures. Don't Overlook These DEI Red Flags to Avoid The Same Fate.
If the idea of working with a public figure triggers a gut check with members of your team because of the person's past comments and actions, reconsider whether you want your brand to be connected to that person.
Adidas Took Too Long to Drop Kanye West. A Behavioral Economist Reveals 3 Mental Blindspots That Could Explain The Company's Failed Response.
Adidas waited much, much longer than other companies that cut ties with Ye, but why is that? This dangerous judgment error could cost the company its reputation — and they occur more often than you think.