Brand Reputation

News and Articles About Brand Reputation

Scared for Your Reputation? The Crime Is Seldom as Serious as the Cover Up.
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Scared for Your Reputation? The Crime Is Seldom as Serious as the Cover Up.

Ryan Lochte is merely the latest in a very long line of people who made their problems much, much worse by lying for fear of the truth.
Jim Joseph
How to Overcome 5 Major Brand Trust Issues
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How to Overcome 5 Major Brand Trust Issues

You earn trust by being straightforward with your customers.
Jayson DeMers
3 Reasons Why You Can't Afford to Feel Bad Charging What You're Worth
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3 Reasons Why You Can't Afford to Feel Bad Charging What You're Worth

You can't get back the time you sold cheap just to earn a reputation as the low-cost option.
Jonathan Long
5 Signs It's Time to Rebrand Your Company
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5 Signs It's Time to Rebrand Your Company

With a rebrand don't change your whole company, but ensure your brand evolves with your company.
Andre Bourque
The Only 3 Things to Do (Over and Over) to Make Your Brand Stand Out
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The Only 3 Things to Do (Over and Over) to Make Your Brand Stand Out

Connect with customers on an emotional level, consistently.
Chris Campbell
Kylie Jenner Learns a Harsh Business Lesson That You Already Know
Delegating

Kylie Jenner Learns a Harsh Business Lesson That You Already Know

Owning a business means being responsible for much more than you really have any control over.
Gene Marks
Listen to Warren Buffett: Your Reputation Is Worth Cold, Hard Cash.
Reputation Management

Listen to Warren Buffett: Your Reputation Is Worth Cold, Hard Cash.

The entrepreneur has repeatedly said he will happily pay a premium for his reputation.
Raf Weverbergh
How to Recover From a Major Online Blunder
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How to Recover From a Major Online Blunder

Digital disasters such as bad reviews, unfavorable news coverage or public embarrassments can be very damaging to your bottom line and business vitality.
Derek Newton
Top 10 Tools for Reputation Marketing
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Top 10 Tools for Reputation Marketing

Reputation marketing tools give you power to turn potentially damaging feedback into a positive experience.
Peter Daisyme
Tattooing Your Logo: When Branding Becomes Literal
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Tattooing Your Logo: When Branding Becomes Literal

Permanently inking your brand's logo tangibly manifests the aphorism "skin in the game."
William Bauer
The #1 Secret to Building Your Perfect Personal Brand
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The #1 Secret to Building Your Perfect Personal Brand

I'm going to let you in on an insider secret. Brand building is actually a misnomer.
Ryan Erskine
6 Tips for Good Brand Hygiene
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6 Tips for Good Brand Hygiene

Your brand defines you. Make sure you build consistent, authentic and responsive relationships with your clients.
Lida Citroën
JetBlue Defends Decision to Ask Passenger to Replace Booty Shorts Before Boarding Flight. Will the Incident Affect Its Brand?
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JetBlue Defends Decision to Ask Passenger to Replace Booty Shorts Before Boarding Flight. Will the Incident Affect Its Brand?

The airline stands by its old-fashioned stance on attire, but experts say it doesn't have to. Here's why.
Kim Lachance Shandrow
How to Build a Brand That Stands the Test of Time
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How to Build a Brand That Stands the Test of Time

Branding can serve as an incredible asset for customer retention, which should inform the foundation of your philosophy.
Jana Barrett