Brand Reputation

How to Manage (and Monitor) Your Reputation on Social Media

Social Media has become inescapable in this day and age -- knowing how to correctly use it to control your online reputation is absolutely critical.

Brook Zimmatore

· 4 min read

How to Earn Your Clients' Trust (and Keep It)

A great idea might attract customers, but trust will make them loyal.

Aytekin Tank

· 6 min read

How to Manage (and Repair) Your Business' Online Reputation

These tips and best practices will help you take back control -- and maintain it.

Brook Zimmatore

· 9 min read

Good Communication Can Save Your Brand During Quarantine

A single well-meaning message that comes off wrong can derail an already fragile organization.

Danielle Sabrina

· 6 min read

How to Create Community Among Your Customers

If you want to inspire brand love that lasts, commit to fostering something bigger.

Tiffany Delmore

· 5 min read

A 5-Step Guide to Revamping Your Brand Consistency (and Boosting Customer Trust)

Here's how brand consistency can help you put competitors in your rearview mirror.

Katie Lundin

· 7 min read

Grow Brand Value While Accelerating Revenue Growth

Three ways to expand the licensing value of your brand.

Pete Canalichio

· 4 min read

7 Ways to Recover After a Reputation Crisis

It takes a solid strategy, self-discipline and patience to reshape public perception.

Lida Citroën

· 12 min read

Brand Safety Is Not the Place to Cut Corners in Your Marketing Budget

It's a dangerous digital world out there today for brands, and marketers and advertisers cannot afford to put consumer trust at risk.

Katherine Hays

· 6 min read

What Brand Evangelism Really Means -- and Why It's So Important

Evangelism isn't something to be decided on down the road; it should actually be in the DNA of your founding team from the get-go.

Sangram Vajre

· 6 min read

Papa John's Files Trademark to Lose Its Apostrophe and Spotlights New 'Papas' Who Aren't Its Founder

Grammar is only one tactic the pizza chain is using to distance itself from John Schnatter.

Lydia Belanger

· 5 min read