Brand Reputation

News and Articles About Brand Reputation

The Only 3 Things to Do (Over and Over) to Make Your Brand Stand Out
Make More Happen

The Only 3 Things to Do (Over and Over) to Make Your Brand Stand Out

Connect with customers on an emotional level, consistently.
Chris Campbell
Kylie Jenner Learns a Harsh Business Lesson That You Already Know
Delegating

Kylie Jenner Learns a Harsh Business Lesson That You Already Know

Owning a business means being responsible for much more than you really have any control over.
Gene Marks
Listen to Warren Buffett: Your Reputation Is Worth Cold, Hard Cash.
Reputation Management

Listen to Warren Buffett: Your Reputation Is Worth Cold, Hard Cash.

The entrepreneur has repeatedly said he will happily pay a premium for his reputation.
Raf Weverbergh
How to Recover From a Major Online Blunder
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How to Recover From a Major Online Blunder

Digital disasters such as bad reviews, unfavorable news coverage or public embarrassments can be very damaging to your bottom line and business vitality.
Derek Newton
Top 10 Tools for Reputation Marketing
Marketing Bootcamp

Top 10 Tools for Reputation Marketing

Reputation marketing tools give you power to turn potentially damaging feedback into a positive experience.
Peter Daisyme
Tattooing Your Logo: When Branding Becomes Literal
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Tattooing Your Logo: When Branding Becomes Literal

Permanently inking your brand's logo tangibly manifests the aphorism "skin in the game."
William Bauer
The #1 Secret to Building Your Perfect Personal Brand
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The #1 Secret to Building Your Perfect Personal Brand

I'm going to let you in on an insider secret. Brand building is actually a misnomer.
Ryan Erskine
6 Tips for Good Brand Hygiene
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6 Tips for Good Brand Hygiene

Your brand defines you. Make sure you build consistent, authentic and responsive relationships with your clients.
Lida Citroën
JetBlue Defends Decision to Ask Passenger to Replace Booty Shorts Before Boarding Flight. Will the Incident Affect Its Brand?
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JetBlue Defends Decision to Ask Passenger to Replace Booty Shorts Before Boarding Flight. Will the Incident Affect Its Brand?

The airline stands by its old-fashioned stance on attire, but experts say it doesn't have to. Here's why.
Kim Lachance Shandrow
How to Build a Brand That Stands the Test of Time
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How to Build a Brand That Stands the Test of Time

Branding can serve as an incredible asset for customer retention, which should inform the foundation of your philosophy.
Jana Barrett
Using Online Reviews to Win New Customers
Online Reviews

Using Online Reviews to Win New Customers

Taking the time to respond to all reviews, both good and bad, will improve your business image in the long run.
Heather Ripley
Your Brand Is About the Feels
Make More Happen

Your Brand Is About the Feels

Integrity, reputation, trust and relationships are the components of the emotional side of branding.
Thinking of Rebranding? Look to These Larger Companies to Do It Right.
Marketing Bootcamp

Thinking of Rebranding? Look to These Larger Companies to Do It Right.

Entrepreneurs from any size business can learn a great deal from the successful rebranding campaigns of larger organizations.
Peter Gasca
4 Reasons Your Brand Is Behind on Mobile - And How to Catch Up
Performance Ignited

4 Reasons Your Brand Is Behind on Mobile - And How to Catch Up

Companies that fail to maximizing their mobile presence put the future of their business at risk. But that doesn't have to be you.
Momchil Kyurkchiev