Brand Reputation

Growing a Business

Who Shapes a Brand — The Leader or the Audience? Here's What Really Determines Success.

Great brands thrive at the crossroads of leadership vision and audience engagement, balancing strategic direction with real-time feedback to stay authentic, relevant and trusted.

Branding

3 Steps to Nail Your Brand Identity and Become Unforgettable to Your Customers

Aspiration, authenticity, and anticipating customer needs are crucial for brand identity.

Social Media

How to Stop Negative Reddit Threads From Harming Your Reputation

Reddit's open forum structure can quickly turn into a reputational risk for businesses — SEO strategies and proactive content creation can help you navigate and mitigate the effects of negative Reddit threads.

Branding

Stop Letting Others Define You — Here's How to Take Control with a Bold Personal Brand

Here's how to build an authentic, powerful personal brand that sets you apart and positions you for long-term success.

Starting a Business

3 Steps You Can't Miss When Growing Your Business

There are many missteps you can take when growing your business, but there are also important steps you need to take. Don't miss one.

Marketing

Why Having A Strong Brand Isn't a Luxury — But a Necessity for Business Success

Thomas Edison did not invent the lightbulb. Many people believe he did due to successful branding and narrative-building.

Marketing

How to Create a Winning Email Marketing Strategy to Increase Brand Loyalty and Boost Sales

Email marketing can boost awareness and sales for your startup. Here's how to create a strategy that works — and avoid costly mistakes.

Growing a Business

3 Branding Strategies That Will Make Any Brand Stand Out

Here's how to differentiate your brand in three essential steps — understanding your unique selling proposition, leveraging storytelling, and valuing feedback.

Branding

Got Some Bad Press? 5 Tactics to Reclaim Your Reputation — and Your Google Search Ranking

Do you want to know how to push down negative search results? Click here to read a comprehensive guide with real-life examples and sound advice.

Branding

Your Workplace Is Just Pretending to Care — and You're Part of the Problem, Too. Here's Why.

Workers want more from their employers. But it's also a two-way street.

Branding

The 20-Step Guide to Rebranding Your Company Online

When rebranding your company, consider these 20 essential action items to ensure a smooth transition and maintain and enhance your evolving digital reputation.

Business Solutions

5 Actionable Strategies to Improve Your Brand Reputation

For established brands or emerging franchisors wanting to connect with their base, here's actionable advice for improving industrywide reputation.

Branding

The Step-by-Step Approach to Building a Branding Monopoly

There's a new route to growth: creating many different individual brands — all with their own names and identities — to make it rain all over the place, everywhere all at once, and cover more ground.

Marketing

Why We Need to Create Brands That Align Our Purpose, Personality and Practice

Now more than ever — because consumers find an irrational amount of meaning in the brands they trust — awakened brands have the ability to change the world.

Marketing

How to Remove Negative Reviews Online and Protect Your Online Reputation

In the digital age, maintaining a positive online reputation is crucial for businesses, as customer reviews on the internet heavily influence brand perception and purchasing decisions. This article delves into effective strategies for managing both legitimate and fake online reviews, offering insights into crisis management and proactive approaches to uphold and enhance your brand's reputation in the virtual world.