Brand Reputation
News and Articles About Brand Reputation
Reputation Management
![Lida Citroën]()
Does Your Reputation Need Rehab?
Even if your product and company are solid, if the consumer's perception of you is negative or damaged, sales of your product and company can suffer.
Social Media Mistakes
![Jayson DeMers]()
The 7 Biggest Social Media Fails of 2017 -- So Far
You don't want customers having an unintended laugh at your expense, do you? Here's how to protect yours.
Brand Reputation
![Business & Burgers]()
Building a Fan Following by Tapping Into Customers' Passions
Barry Meguiar, Meguiar's president and 'Car Crazy Central' TV star, breaks down his four-step secret to building brand loyalty.
Company values
![Craig Corbett]()
Forget The Smoke, Look in the Mirror: The Post-Truth PR Playbook
In an increasingly transparent, connected world, artifice and deception fool no one. In the end, your company's only defense against PR disaster is stakeholders' forthright adherence to your highest values, from top to bottom.
Take It From The Pros
![Eric Sachs]()
How to Build Your Online Reputation
Take a look at the three building blocks of any successful online strategy.
Fake news
![Andrew Medal]()
Why Entrepreneurs Need to Avoid Fake News
Many people, businesses and government agencies have had to pay big costs due to the fake news epidemic.
Take It From The Pros
![Taddy Hall and Linda Deeken]()
5 Steps to Getting Your Brand 'Hired' in the Real World
Take, for instance, what happened with Tidy Cats litter.
Take It From The Pros
4 Simple Tips for Finding Your Brand's Voice
Every company must determine the right tone to set for themselves.
Take It From The Pros
![Jayson DeMers]()
7 Factors That Make a Brand Stand Out
Without a strong brand at the foundation of your campaigns, you'll just be more white noise to the average consumer.
Take It From The Pros
![Jordan French]()
Is Your Brand Name Limiting Your Business Prospects?
Too many companies end up regretting their name -- learn from their mistakes.
Brand Reputation
![Kelsey Humphreys]()
Are You Losing Followers? Ask Yourself These Questions.
It's time to get brutally honest. If your growth has stalled out, or never quite took off like you'd hoped, ask yourself the following questions.
Referrals
![John Rampton]()
25 Ways to Ask for a Referral Without Looking Desperate
Make it as easy and enjoyable as possible for your clients to let people know that you do good work.
Take It From The Pros
![Jim Joseph]()
Can a Brand Bring Back Its History and Make It Relevant?
What small businesses can learn from Carl's Jr.'s branding about-face.
Brand Reputation
![Steve Tobak]()
Jessica Alba's 'Honest' Mess
Your brand is your promise. As The Honest Company is finding out, it's the one promise you can't afford to break.
