Brand Reputation

News and Articles About Brand Reputation

Does Your Reputation Need Rehab?
Reputation Management

Does Your Reputation Need Rehab?

Even if your product and company are solid, if the consumer's perception of you is negative or damaged, sales of your product and company can suffer.
Lida Citroën
The 7 Biggest Social Media Fails of 2017 -- So Far
Social Media Mistakes

The 7 Biggest Social Media Fails of 2017 -- So Far

You don't want customers having an unintended laugh at your expense, do you? Here's how to protect yours.
Jayson DeMers
Building a Fan Following by Tapping Into Customers' Passions
Brand Reputation

Building a Fan Following by Tapping Into Customers' Passions

Barry Meguiar, Meguiar's president and 'Car Crazy Central' TV star, breaks down his four-step secret to building brand loyalty.
Business & Burgers
Forget The Smoke, Look in the Mirror: The Post-Truth PR Playbook
Company values

Forget The Smoke, Look in the Mirror: The Post-Truth PR Playbook

In an increasingly transparent, connected world, artifice and deception fool no one. In the end, your company's only defense against PR disaster is stakeholders' forthright adherence to your highest values, from top to bottom.
Craig Corbett
How to Build Your Online Reputation
Take It From The Pros

How to Build Your Online Reputation

Take a look at the three building blocks of any successful online strategy.
Eric Sachs
Why Entrepreneurs Need to Avoid Fake News
Fake news

Why Entrepreneurs Need to Avoid Fake News

Many people, businesses and government agencies have had to pay big costs due to the fake news epidemic.
Andrew Medal
5 Steps to Getting Your Brand 'Hired' in the Real World
Take It From The Pros

5 Steps to Getting Your Brand 'Hired' in the Real World

Take, for instance, what happened with Tidy Cats litter.
Taddy Hall and Linda Deeken
4 Simple Tips for Finding Your Brand's Voice
Take It From The Pros

4 Simple Tips for Finding Your Brand's Voice

Every company must determine the right tone to set for themselves.
7 Factors That Make a Brand Stand Out
Take It From The Pros

7 Factors That Make a Brand Stand Out

Without a strong brand at the foundation of your campaigns, you'll just be more white noise to the average consumer.
Jayson DeMers
Is Your Brand Name Limiting Your Business Prospects?
Take It From The Pros

Is Your Brand Name Limiting Your Business Prospects?

Too many companies end up regretting their name -- learn from their mistakes.
Jordan French
Are You Losing Followers? Ask Yourself These Questions.
Brand Reputation

Are You Losing Followers? Ask Yourself These Questions.

It's time to get brutally honest. If your growth has stalled out, or never quite took off like you'd hoped, ask yourself the following questions.
Kelsey Humphreys
25 Ways to Ask for a Referral Without Looking Desperate
Referrals

25 Ways to Ask for a Referral Without Looking Desperate

Make it as easy and enjoyable as possible for your clients to let people know that you do good work.
John Rampton
Can a Brand Bring Back Its History and Make It Relevant?
Take It From The Pros

Can a Brand Bring Back Its History and Make It Relevant?

What small businesses can learn from Carl's Jr.'s branding about-face.
Jim Joseph
Jessica Alba's 'Honest' Mess
Brand Reputation

Jessica Alba's 'Honest' Mess

Your brand is your promise. As The Honest Company is finding out, it's the one promise you can't afford to break.
Steve Tobak
OK

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