Brand Reputation

Customer Engagement

10 Innovative Ways to Excite Your Customers

Indifferent customers are likely to start shopping elsewhere.
Branding

Why Employer Branding Is So Important

Employer branding will help you hire new employees, create a strong company culture and even reduce marketing costs.
Brand Identity

Don't Let Alexa or Siri Speak for Your Company: Protecting Your Brand's Voice on AI Platforms

With the rising popularity of voice-driven AI assistants, it's important for businesses to offer a consistent brand experience.
Branding

The Problem With Johnnie Walker's Jane Walker Scotch Was Perception

Diageo's Jane Walker brand launch fell flat with female consumers -- here's why.
Branding

Why Your Brand Plan Is More Important Than Your Business Plan

If people don't know who you are and what you represent, they won't do business with you.
Brand Reputation

5 Things About Your Brand Your Sales Team Must Sell If You Expect Anybody to Buy Your Product

Your salespeople are front-line brand ambassadors. Make sure they are sending the right message.
Personal Branding

12 Ways to Elevate Your Personal Brand in 2018

Tips you can use next year to build your brand.
Customer Service

7 Essentials of Great Customer Service

The goal of customer service is to transform an unhappy customer into a customer who feels thrilled about how well they were taken care of.
Brand Reputation

You Don't Need to Be a Corporate Behemoth to Have a Strong Social Reputation

Follow these corporate brand reputation management tips for your own social brand.
Cybersecurity

Here's How Taking Cybersecurity Very Seriously Enhances Your Brand

A company's success ultimately is only as great as its customer's trust.
Brand Reputation

Small-Business Owners Will Trust These Brands Most to Get Business Done During the Holiday Season

The brands that do right by their customers are the ones small-business owners trust most.
Customer Engagement

6 Steps for Converting Loyal Customers Into Enthused Brand Ambassadors

The best way to get more customers is to be introduced by your current customers.
Reputation Management

7 Steps to Take When Preparing a Corporate Apology

If your company makes a mistake, there are important steps you should take to ensure you are saying the right things, the right way.
Marketing

How to Market Yourself Like an Artist

Creatives are masters of reinvention, personal branding and storytelling. It's time the business world paid attention.
Brands

What Factors Determine a Brand's Value?

David Haigh, CEO of Brand Finance, gives insight into the international standard that defines how all brands are ranked.