Brand Reputation: Page 2
4 Smart Strategies for Safeguarding Your Business and Brand Reputation in a Crisis
Here are four effective methods to protect your business and brand reputation after facing public criticism.
7 Ecommerce Customer Experience Strategies for Effective Branding in 2024
This guide explores the latest ecommerce customer experience strategies for effective branding in 2024.
Don't Fall Victim to a Digital Hitman — Here Are 6 Ways to Protect Your Online Reputation From Fake Reviews
Safeguarding your online reputation has become paramount, yet all it takes to damage it is just one little fictional allegation. Protecting yourself from fake reviews requires a strategic defense plan, built on active monitoring, reviews verification and counteraction.
7 Reasons Why CEOs Need to Develop a Personal Brand — and How to Build One.
Here's why crafting a captivating personal brand and origin story is pivotal in today's landscape and how these seven tangible advantages can redefine your success as a business leader.
9 Steps for Building a Reputation Management Plan That Wins Customers and Gives You an Edge
Your company's reputation is its most valuable asset. Learn how to build a strategy to protect it.
Waiting For a PR Crisis Is Like Wearing a Bullseye On Your Back. Here Are Some Proactive Steps You Can Take That Could Save Your Brand.
A PR misstep or outright crisis is becoming increasingly common. Regardless of the years open, entrepreneurs, startups and businesses must start preparing and building a solid public reputation for their companies. Reputations can be threatened or severely damaged instantly, and likely out of no fault of your own. Prepare now.
How Diagnosing Your Brand Through the Metaphor of Mental Health Can Help You Get Unstuck
Explore how mental health metaphors like schizophrenia, anxiety and depression can illuminate your understanding of your brand, providing actionable insights to elevate your company's clarity and confidence.
Is it Time to Strengthen Your Company's Reputation? Here's How to Get Your Online Image (and Reviews) Back on Track
A bad reputation can sink client trust and make it impossible to grow your financial services business. Here's how to get your reputation and your competitive edge back on the right path.
Defend Your Brand With These Strategies to Combat Misinformation in Business
False or misleading information has the potential to damage reputations, fuel poor business decisions and result in legal consequences, but there are proven ways of protecting yourself.
3 Valuable Business Lessons from Harvard's Unabomber College Reunion Controversy
In 2012, Harvard mailed out a questionnaire to its alumni. One of their alum, Theodore Kaczynski (The Unabomber), mailed back a response from prison... and Harvard published it, hurting their reputation. Here are three business risk mitigation lessons to learn from the debacle.
Don't Be a Boring Brand – How to Create Brand Distinction That Has Everyone Turning Their Heads
In the minds of most consumers, you're selling commodities — unless you've created a brand distinction. This article will show you how to craft a brand that's not just known but unforgettable.
Should Your Brand Embrace Social Issues? Here's What to Consider
When executed thoughtfully, brands can create a profound and lasting impact while strengthening their relationship with consumers who share their values.
Branding in a 'Barbie' World — How to Harness the Power of Your Brand
With the success of "Barbie" at the box office, will Mattel continue to capitalize on their toy brands?
What to Do When a Personal Brand Clashes With the Corporate Reputation
How can employees make sure that their own personal brands are not blamed for the reputation crises of their employers?
How to Lower the Risks to Your Brand Reputation (and Build an Image that Wins New Business)
A proactive reputation management strategy helps put the brand conversation in your control.