Brand Reputation | Page 9

McDonald's wants to be seen as a 'modern, progressive burger company' with the help of Robert Gibbs.

One bad email, one poorly pitched product or one awkward meeting is all it takes to go from hero to zero in your network's eyes.

Attrition for tech startups is wholesale, so a company that has adapted and prospered for more than 30 years is worth studying.

Especially over social media.

While there are many traits attributed to successful entrepreneurs, credibility is the one that stands out above the rest.

When Shimer College was ranked one of the worst colleges in America, it trusted its loyalists to make its case. The strategy has worked well.

There are several things you can do to make the process as pain-free as possible for both parties involved.

#Fiasco. Some brands excel at tucking their tails between their tweets. Here's a naughty list of the ugliest Twitter marketing disasters this year and the important lessons you can learn from them.

Bucking the trend of companies eager for ever-more obscene, gut-wrenching video clips to win viewers online, Clif Bar says, 'We no longer feel good about benefitting from the amount of risk certain athletes are taking.'

Retailers, whether online or brick-and-mortar, risk alienating customers if they don't make certain the products they sell are authentic.

Handle sharp criticism and protect your brand's reputation in these four ways.

You drive performance. You drive results. You drive your business. But what does the vehicle you drive say about you?

A simple step-by-step guide to staying on top of what's said about you and your company online.

Are you the total package? Work to create the best version of you.

Painstaking cultivation of brand and reputation can be undone in a digital instant but a sound public relations plan will protect both while growing your business.

Whether you are a celebrity chef or an entrepreneur, you can not underestimate the importance of how you appear to the public.

Interior design studio dPop and brand consulting firm Sisarina say that inviting people to work and hang out in their workspaces is a win for everyone.

A company is often defined by its leader. Here's a side-by-side comparison of what Apple looks like, both under the late Steve Jobs and current CEO Tim Cook.

Consider your personality and approach to business matters to determine if you're ready to start your own company or purchase a franchise.