Brand Reputation | Page 9

#Fiasco. Some brands excel at tucking their tails between their tweets. Here's a naughty list of the ugliest Twitter marketing disasters this year and the important lessons you can learn from them.

Bucking the trend of companies eager for ever-more obscene, gut-wrenching video clips to win viewers online, Clif Bar says, 'We no longer feel good about benefitting from the amount of risk certain athletes are taking.'

Retailers, whether online or brick-and-mortar, risk alienating customers if they don't make certain the products they sell are authentic.

Handle sharp criticism and protect your brand's reputation in these four ways.