Building a Business
The 10 Biggest Mistakes in Personal Branding
Quit sabotaging your personal brand with these embarrassing blunders.
By Ryan Erskine
Brand Reputation | Page 8
Building a Business
5 Signs It’s Time to Rebrand
Changing your brand is literally going to affect everything else in your company. So, don't do it on a whim.
Building a Business
5 Steps for Making Your Brand Identity More Consistent
Use these steps to get your branding identity back on course to projecting a clear and concise message.
Building a Business
Highly Effective Strategies to Build Your Business Brand
Learn how to create loyal fans buy from you, tell their friends about you, and ultimately help your business grow.
By Wendy Keller
Building a Business
3 Easy Ways to Attract More Customers Fast
Brand-building strategies for business owners, startups, and freelancers
By Wendy Keller
Building a Business
Swimming Through Crisis: The Stats Behind Lochte’s Apology
Four-day analysis of news stories and social media posts show Ryan Lochte's tactical response to scandal was, relatively, successful.
By Alex Slater
Building a Business
7 Rules for Building a Distinctive Personal Brand (and a Bonus to Get You Started)
Building a personal brand is crucial and these steps will get you started on the path to success.
By Deep Patel
Building a Business
Scared for Your Reputation? The Crime Is Seldom as Serious as the Cover Up.
Ryan Lochte is merely the latest in a very long line of people who made their problems much, much worse by lying for fear of the truth.
By Jim Joseph
Building a Business
How to Overcome 5 Major Brand Trust Issues
You earn trust by being straightforward with your customers.
Thought Leaders
3 Reasons Why You Can’t Afford to Feel Bad Charging What You’re Worth
You can't get back the time you sold cheap just to earn a reputation as the low-cost option.
Building a Business
5 Signs It’s Time to Rebrand Your Company
With a rebrand don't change your whole company, but ensure your brand evolves with your company.
Building a Business
The Only 3 Things to Do (Over and Over) to Make Your Brand Stand Out
Connect with customers on an emotional level, consistently.
Thought Leaders
Kylie Jenner Learns a Harsh Business Lesson That You Already Know
Owning a business means being responsible for much more than you really have any control over.
By Gene Marks
Thought Leaders
Listen to Warren Buffett: Your Reputation Is Worth Cold, Hard Cash.
The entrepreneur has repeatedly said he will happily pay a premium for his reputation.
Thought Leaders
How to Recover From a Major Online Blunder
Digital disasters such as bad reviews, unfavorable news coverage or public embarrassments can be very damaging to your bottom line and business vitality.
By Derek Newton
Building a Business
Top 10 Tools for Reputation Marketing
Reputation marketing tools give you power to turn potentially damaging feedback into a positive experience.
Building a Business
Tattooing Your Logo: When Branding Becomes Literal
Permanently inking your brand's logo tangibly manifests the aphorism "skin in the game."
Building a Business
The #1 Secret to Building Your Perfect Personal Brand
I'm going to let you in on an insider secret. Brand building is actually a misnomer.
By Ryan Erskine
Building a Business
6 Tips for Good Brand Hygiene
Your brand defines you. Make sure you build consistent, authentic and responsive relationships with your clients.
By Lida Citroën
Business Branding
JetBlue Defends Decision to Ask Passenger to Replace Booty Shorts Before Boarding Flight. Will the Incident Affect Its Brand?
The airline stands by its old-fashioned stance on attire, but experts say it doesn't have to. Here's why.
Building a Business
How to Build a Brand That Stands the Test of Time
Branding can serve as an incredible asset for customer retention, which should inform the foundation of your philosophy.
By Jana Barrett
Online Presence
Using Online Reviews to Win New Customers
Taking the time to respond to all reviews, both good and bad, will improve your business image in the long run.
Building a Business
Your Brand Is About the Feels
Integrity, reputation, trust and relationships are the components of the emotional side of branding.
By Gary J. Nix
Building a Business
Thinking of Rebranding? Look to These Larger Companies to Do It Right.
Entrepreneurs from any size business can learn a great deal from the successful rebranding campaigns of larger organizations.
By Peter Gasca
Building a Business
5 Tips From Experts for Creating a Distinctive Brand
Branding gurus Moorea Seal, Melissa Guitron and Kara Goldin have been there, done that in their own businesses.
By Maria Ross
Business Branding
10 Ways to Wash Corporate Stink Off Your Cool Brand
Are there real people with real feelings behind your marketing campaign? Then show it!
Marketing
Learning From Volkswagen: 6 Tips for Surviving a Scandal
Handled correctly, a scandal represents an opportunity to win trust, show goodwill and reassure consumers.