Brand Reputation | Page 8

Building a Business

Scared for Your Reputation? The Crime Is Seldom as Serious as the Cover Up.

Ryan Lochte is merely the latest in a very long line of people who made their problems much, much worse by lying for fear of the truth.

By Jim Joseph

Building a Business

How to Overcome 5 Major Brand Trust Issues

Thought Leaders

3 Reasons Why You Can’t Afford to Feel Bad Charging What You’re Worth

By Jonathan Long

Building a Business

5 Signs It’s Time to Rebrand Your Company

By Andre Bourque

Building a Business

The Only 3 Things to Do (Over and Over) to Make Your Brand Stand Out

Connect with customers on an emotional level, consistently.

By Chris Campbell

Thought Leaders

Kylie Jenner Learns a Harsh Business Lesson That You Already Know

Owning a business means being responsible for much more than you really have any control over.

By Gene Marks

Thought Leaders

Listen to Warren Buffett: Your Reputation Is Worth Cold, Hard Cash.

The entrepreneur has repeatedly said he will happily pay a premium for his reputation.

By Raf Weverbergh

Thought Leaders

How to Recover From a Major Online Blunder

Digital disasters such as bad reviews, unfavorable news coverage or public embarrassments can be very damaging to your bottom line and business vitality.

By Derek Newton

Building a Business

Top 10 Tools for Reputation Marketing

Reputation marketing tools give you power to turn potentially damaging feedback into a positive experience.

By Peter Daisyme

Building a Business

Tattooing Your Logo: When Branding Becomes Literal

Permanently inking your brand's logo tangibly manifests the aphorism "skin in the game."

By William Bauer

Building a Business

The #1 Secret to Building Your Perfect Personal Brand

I'm going to let you in on an insider secret. Brand building is actually a misnomer.

By Ryan Erskine

Building a Business

6 Tips for Good Brand Hygiene

Your brand defines you. Make sure you build consistent, authentic and responsive relationships with your clients.

By Lida Citroën

Business Branding

JetBlue Defends Decision to Ask Passenger to Replace Booty Shorts Before Boarding Flight. Will the Incident Affect Its Brand?

The airline stands by its old-fashioned stance on attire, but experts say it doesn't have to. Here's why.

By Kim Lachance Shandrow

Building a Business

How to Build a Brand That Stands the Test of Time

Branding can serve as an incredible asset for customer retention, which should inform the foundation of your philosophy.

By Jana Barrett

Online Presence

Using Online Reviews to Win New Customers

Taking the time to respond to all reviews, both good and bad, will improve your business image in the long run.

By Heather Ripley

Building a Business

Your Brand Is About the Feels

Integrity, reputation, trust and relationships are the components of the emotional side of branding.

By Gary J. Nix

Building a Business

Thinking of Rebranding? Look to These Larger Companies to Do It Right.

Entrepreneurs from any size business can learn a great deal from the successful rebranding campaigns of larger organizations.

By Peter Gasca

Building a Business

5 Tips From Experts for Creating a Distinctive Brand

Branding gurus Moorea Seal, Melissa Guitron and Kara Goldin have been there, done that in their own businesses.

By Maria Ross

Business Branding

10 Ways to Wash Corporate Stink Off Your Cool Brand

Are there real people with real feelings behind your marketing campaign? Then show it!

Marketing

Learning From Volkswagen: 6 Tips for Surviving a Scandal

Handled correctly, a scandal represents an opportunity to win trust, show goodwill and reassure consumers.

By Luis Gallardo

Building a Business

7 Types of People Who Could Sink Your Brand

If your front-desk person is rude, if you don't keep an eye on your competitors or if you've somehow soured a relationship with a reporter, your business could be in big trouble.

By Lida Citroën

Building a Business