Business Operations & Logistics
Good Communication Can Save Your Brand During Quarantine
A single well-meaning message that comes off wrong can derail an already fragile organization.
Brand Reputation | Page 6
Business News
5 Considerations You Should Take Before Declaring a Company Stand on Politics or Social Change
Taking a stand is about your values, not your marketing strategy.
Business News
This is How Big Brands Are Exploring New Strategies For Attaining Success
As the brands are increasingly crossing the demographic borders via the internet, big brands are exploring new strategies for making their brand big and successful
Marketing
Brand Safety Is Not the Place to Cut Corners in Your Marketing Budget
It's a dangerous digital world out there today for brands, and marketers and advertisers cannot afford to put consumer trust at risk.
Business Branding
What Brand Evangelism Really Means — and Why It’s So Important
Evangelism isn't something to be decided on down the road; it should actually be in the DNA of your founding team from the get-go.
Business Branding
Papa John’s Files Trademark to Lose Its Apostrophe and Spotlights New ‘Papas’ Who Aren’t Its Founder
Grammar is only one tactic the pizza chain is using to distance itself from John Schnatter.
Business News
Nike’s Colin Kaepernick Campaign: Bold Move or Brand Suicide?
There's no question that Nike's move to feature Kaepernick was a bold one. The real question is whether this will strengthen the Nike brand or wound it.
By Peter Horst
Online Presence
Papa John’s Has Created a Social Media Ad Featuring Negative Customer Tweets That’s Been Watched 1.7 Million Times
The company isn't downplaying the fact that its reputation has suffered, but it wants customers to know it's working on improving.
Marketing
The 3 Steps You Should Follow to Make Sure Your Brand Identity Efforts Build Value
By following a few basic steps, you can make sure your brand identity is walking the walk, not just talking the talk.
Business News
What’s Pushing Big Brands to Start Food Truck Franchising?
Is Food Truck Biz an Easy Franchise Option?
Business Branding
8 Ways You’re Destroying Your Personal Brand Without Even Knowing It
Sure, you might fire off a tweet every now and again, but are you really helping or hurting your personal brand?
By Lucas Miller
Marketing
Why the New ‘Take a Knee’ Policy Isn’t Likely to Heal the NFL’s Damaged Brand
The NFL's goal is to make the whole issue go away by taking back control of the story. There is no sign it has succeeded.
By Peter Horst
Building a Business
How This Artist Makes Money Off YouTube Without Brand Sponsorships
Landscape photographer Thomas Heaton says he's successful because of this decision, not in spite of it.
Marketing
6 Innovative Ways to Increase Brand Awareness
Wendy's sassy Twitter feed is a great example of how to stand out in a sea of noise.
By Andrew Medal
Marketing
10 Innovative Ways to Excite Your Customers
Indifferent customers are likely to start shopping elsewhere.
Business News
Why Employer Branding Is So Important
Employer branding will help you hire new employees, create a strong company culture and even reduce marketing costs.
Tech
Don’t Let Alexa or Siri Speak for Your Company: Protecting Your Brand’s Voice on AI Platforms
With the rising popularity of voice-driven AI assistants, it's important for businesses to offer a consistent brand experience.
By Tara Kelly
Business Branding
The Problem With Johnnie Walker’s Jane Walker Scotch Was Perception
Diageo's Jane Walker brand launch fell flat with female consumers -- here's why.
Business Branding
Why Your Brand Plan Is More Important Than Your Business Plan
If people don't know who you are and what you represent, they won't do business with you.
By Areva Martin
Marketing
5 Things About Your Brand Your Sales Team Must Sell If You Expect Anybody to Buy Your Product
Your salespeople are front-line brand ambassadors. Make sure they are sending the right message.
Business Branding
12 Ways to Elevate Your Personal Brand in 2018
Tips you can use next year to build your brand.
Building a Business
7 Essentials of Great Customer Service
The goal of customer service is to transform an unhappy customer into a customer who feels thrilled about how well they were taken care of.
Online Presence
You Don’t Need to Be a Corporate Behemoth to Have a Strong Social Reputation
Follow these corporate brand reputation management tips for your own social brand.
Building a Business
Here’s How Taking Cybersecurity Very Seriously Enhances Your Brand
A company's success ultimately is only as great as its customer's trust.
By Dan Kiely
Marketing
Small-Business Owners Will Trust These Brands Most to Get Business Done During the Holiday Season
The brands that do right by their customers are the ones small-business owners trust most.
By Dan Slagen
Marketing
6 Steps for Converting Loyal Customers Into Enthused Brand Ambassadors
The best way to get more customers is to be introduced by your current customers.
By Mike Kappel
Thought Leaders
7 Steps to Take When Preparing a Corporate Apology
If your company makes a mistake, there are important steps you should take to ensure you are saying the right things, the right way.
By Lou Casale