Brand Reputation | Page 6

Business News

Nike’s Colin Kaepernick Campaign: Bold Move or Brand Suicide?

There's no question that Nike's move to feature Kaepernick was a bold one. The real question is whether this will strengthen the Nike brand or wound it.

By Peter Horst

Online Presence

Papa John’s Has Created a Social Media Ad Featuring Negative Customer Tweets That’s Been Watched 1.7 Million Times

By Lydia Belanger

Marketing

The 3 Steps You Should Follow to Make Sure Your Brand Identity Efforts Build Value

By Christine Alemany

Business News

What’s Pushing Big Brands to Start Food Truck Franchising?

By Franchise India Staff

Business Branding

8 Ways You’re Destroying Your Personal Brand Without Even Knowing It

Sure, you might fire off a tweet every now and again, but are you really helping or hurting your personal brand?

By Lucas Miller

Marketing

Why the New ‘Take a Knee’ Policy Isn’t Likely to Heal the NFL’s Damaged Brand

The NFL's goal is to make the whole issue go away by taking back control of the story. There is no sign it has succeeded.

By Peter Horst

Building a Business

How This Artist Makes Money Off YouTube Without Brand Sponsorships

Landscape photographer Thomas Heaton says he's successful because of this decision, not in spite of it.

By Lydia Belanger

Marketing

6 Innovative Ways to Increase Brand Awareness

Wendy's sassy Twitter feed is a great example of how to stand out in a sea of noise.

By Andrew Medal

Marketing

10 Innovative Ways to Excite Your Customers

Indifferent customers are likely to start shopping elsewhere.

By Dr. Linda M. Orr and Deep Patel

Business News

Why Employer Branding Is So Important

Employer branding will help you hire new employees, create a strong company culture and even reduce marketing costs.

By Ceren Cubukcu

Tech

Don’t Let Alexa or Siri Speak for Your Company: Protecting Your Brand’s Voice on AI Platforms

With the rising popularity of voice-driven AI assistants, it's important for businesses to offer a consistent brand experience.

By Tara Kelly

Business Branding

The Problem With Johnnie Walker’s Jane Walker Scotch Was Perception

Diageo's Jane Walker brand launch fell flat with female consumers -- here's why.

By Susan Gunelius

Business Branding

Why Your Brand Plan Is More Important Than Your Business Plan

If people don't know who you are and what you represent, they won't do business with you.

By Areva Martin

Marketing

5 Things About Your Brand Your Sales Team Must Sell If You Expect Anybody to Buy Your Product

Your salespeople are front-line brand ambassadors. Make sure they are sending the right message.

By Aviva Leebow Wolmer

Business Branding

12 Ways to Elevate Your Personal Brand in 2018

Tips you can use next year to build your brand.

By Jonathan Long

Building a Business

7 Essentials of Great Customer Service

The goal of customer service is to transform an unhappy customer into a customer who feels thrilled about how well they were taken care of.

By Sherrie Campbell

Online Presence

You Don’t Need to Be a Corporate Behemoth to Have a Strong Social Reputation

Follow these corporate brand reputation management tips for your own social brand.

By Jasmine Sandler

Building a Business

Here’s How Taking Cybersecurity Very Seriously Enhances Your Brand

A company's success ultimately is only as great as its customer's trust.

By Dan Kiely

Marketing

Small-Business Owners Will Trust These Brands Most to Get Business Done During the Holiday Season

The brands that do right by their customers are the ones small-business owners trust most.

By Dan Slagen

Marketing

6 Steps for Converting Loyal Customers Into Enthused Brand Ambassadors

The best way to get more customers is to be introduced by your current customers.

By Mike Kappel

Thought Leaders

7 Steps to Take When Preparing a Corporate Apology

If your company makes a mistake, there are important steps you should take to ensure you are saying the right things, the right way.

By Lou Casale

Marketing

How to Market Yourself Like an Artist

Creatives are masters of reinvention, personal branding and storytelling. It's time the business world paid attention.

By Jeff Rojas

Business Operations & Logistics

What Netflix Just Taught Entrepreneurs About Mitigating a PR Nightmare

Netflix's response to its Kevin Spacey PR crisis shows that nothing is more important than protecting the brand you've worked so hard to build.

By Erik Huberman

Business Branding

3 Branding Goals I Know You Can Accomplish This Year

Establishing and achieving branding goals early on will inevitably leave your clients with a positive perception about your company for years to come.

By Jeff Shuford

Tech

Lax Online Security Can Destroy Your Brand Overnight

Protecting your brand requires much more than picking a good password, though that is an important start.

By Rehan Ijaz

Online Presence

How Brands Use Twitter Banter to Gain Clout

Twitter still is the place for quick, clever conversations with your audience. Endear yourself to followers and emphasize your culture with these tips.

By Kofi Frimpong