Brand Reputation | Page 5

You'll need good marketing to increase sales in your business, so have a solid strategy.

Disney's tactics are skills every entrepreneur should utilize.

After people on social media claimed that the Amason App logo resembled Hitler's mustache, the e-commerce giant quietly changed their app icon.

This week we talk with Jay Stofer, founder and CEO of NYC business, Lockbusters, who knows that his reputation is everything.

Brands are enhancing their social responsibility, resulting in a bigger connection to their consumer base.

In the age of the internet and social media, it's easier than ever for people to steal intellectual property -- intentionally or unintentionally. The trick is knowing how to combat it when it happens to you.

It's critical to understand the realities of effective branding so that brand design and success can be developed based on the target market rather than assumptions.

If you're a victim of defamatory online content, you have options to get it removed -- and educating yourself on what exactly you can do is the first step.

How to identify if your brand values are still guiding your business and how to recalibrate if they're not.

Social Media has become inescapable in this day and age -- knowing how to correctly use it to control your online reputation is absolutely critical.

A great idea might attract customers, but trust will make them loyal.

These tips and best practices will help you take back control -- and maintain it.

A single well-meaning message that comes off wrong can derail an already fragile organization.

Here's how brand consistency can help you put competitors in your rearview mirror.

Three ways to expand the licensing value of your brand.

It takes a solid strategy, self-discipline and patience to reshape public perception.

Taking a stand is about your values, not your marketing strategy.

As the brands are increasingly crossing the demographic borders via the internet, big brands are exploring new strategies for making their brand big and successful

It's a dangerous digital world out there today for brands, and marketers and advertisers cannot afford to put consumer trust at risk.

Evangelism isn't something to be decided on down the road; it should actually be in the DNA of your founding team from the get-go.

Grammar is only one tactic the pizza chain is using to distance itself from John Schnatter.