In the age of the internet and social media, it's easier than ever for people to steal intellectual property -- intentionally or unintentionally. The trick is knowing how to combat it when it happens to you.
It's critical to understand the realities of effective branding so that brand design and success can be developed based on the target market rather than assumptions.
If you're a victim of defamatory online content, you have options to get it removed -- and educating yourself on what exactly you can do is the first step.
As the brands are increasingly crossing the demographic borders via the internet, big brands are exploring new strategies for making their brand big and successful