Brand Reputation | Page 3

False or misleading information has the potential to damage reputations, fuel poor business decisions and result in legal consequences, but there are proven ways of protecting yourself.

In 2012, Harvard mailed out a questionnaire to its alumni. One of their alum, Theodore Kaczynski (The Unabomber), mailed back a response from prison... and Harvard published it, hurting their reputation. Here are three business risk mitigation lessons to learn from the debacle.

In the minds of most consumers, you're selling commodities — unless you've created a brand distinction. This article will show you how to craft a brand that's not just known but unforgettable.

When executed thoughtfully, brands can create a profound and lasting impact while strengthening their relationship with consumers who share their values.

With the success of "Barbie" at the box office, will Mattel continue to capitalize on their toy brands?

How can employees make sure that their own personal brands are not blamed for the reputation crises of their employers?

A proactive reputation management strategy helps put the brand conversation in your control.

Preparation provides a valuable leg up when making a name in the crowded media business.

In my 15 years of work in the public relations industry, I've come across my share of celebrity crises and have had to learn to navigate, manage and mitigate them.

Strengthen your PR efforts — and optimize your marketing budget — by learning what reporters are looking for.

An effective promotion strategy can turn good reviews into a powerful brand builder.

Discover five actionable strategies to improve and safeguard your online reputation in 2023 and beyond.

In the digital age, your online reputation is everything. Having a strong strategy in place to protect that image is essential.

A PR crisis is always negative, but by using these five tips, the damage can be limited.

Amidst company leaders going viral for callous and unsympathetic communication, here's how to make sure your CEO's reputation is helping, not hindering, your company.

In today's crowded marketplace, having a great product or service is not enough. To succeed, you need to create a connection with your audience that goes beyond the features and benefits of your offerings. That's where business storytelling comes in. By crafting an interesting narrative that conveys your brand's values and mission, you can build trust, loyalty, and a competitive edge that sets you apart.

One Tweet or bad review can ruin your reputation. Tracking online mentions is crucial to staying ahead of PR crises and maximizing your potential across the web.

Creators are becoming a high-demand resource for brands.

Marketing without a robust reputation management strategy is a recipe for disaster. Learn how to build a digital reputation plan that protects your brand and puts your outreach strategy over the top.

A winning branding strategy includes assessing core competencies and creating a value proposition that drives growth and builds goodwill.

The measure of a brand's reputation has changed significantly. Here's what you should look out for.