Brand Reputation | Page 2

Here's how to differentiate your brand in three essential steps — understanding your unique selling proposition, leveraging storytelling, and valuing feedback.

Do you want to know how to push down negative search results? Click here to read a comprehensive guide with real-life examples and sound advice.

Workers want more from their employers. But it's also a two-way street.

When rebranding your company, consider these 20 essential action items to ensure a smooth transition and maintain and enhance your evolving digital reputation.

For established brands or emerging franchisors wanting to connect with their base, here's actionable advice for improving industrywide reputation.

There's a new route to growth: creating many different individual brands — all with their own names and identities — to make it rain all over the place, everywhere all at once, and cover more ground.

Now more than ever — because consumers find an irrational amount of meaning in the brands they trust — awakened brands have the ability to change the world.

In the digital age, maintaining a positive online reputation is crucial for businesses, as customer reviews on the internet heavily influence brand perception and purchasing decisions. This article delves into effective strategies for managing both legitimate and fake online reviews, offering insights into crisis management and proactive approaches to uphold and enhance your brand's reputation in the virtual world.

Entrepreneurs can establish authority and trust in their industries through the strategic use of social media, leveraging platforms for podcast appearances, guest posts, and consistent, quality content that aligns with their brand's mission.

Maintaining a good reputation is key for any business today. With so many people's lives and shopping happening online, what is said about a company on the internet can greatly influence its success.

Here's how challenger brands can stand out through striking design and how they draw a clear line between them and the incumbents.

In the review economy, a proactive approach to addressing complaints can help brands rise above negativity.

Question: Where's the best place to hide a dead body (or a damaging article about your brand)? Answer: On page 2 of Google search — well, until now.

Social media is a double-edged sword: skillfully wielded, it has the power either to amplify your voice or open doors to new prospects. Another slip can exact gaping wounds that will bleed your credibility and trust.

Reputation management should not be an afterthought or a reactive measure. Use these tips to prepare for a crisis before it hits.

Brands should consider adopting these fresh, interactive ways of reaching out to stand out in the digital crowd.

Rehabilitating a shattered online image is more than just fixing things — it's about taking back control over your story. You need to face the harsh reality, make a heartfelt apology, dive into online spaces, find lessons in tough times, rewrite your story sincerely, spread positivity online — and embrace change.

How to reframe your brand's message to stay relevant and respectful.

Your reputation is not a passive byproduct; it's a proactive investment. You can safeguard your reputation and boost its 'value' by investing in your brand.

Having a solid brand and getting your brand publicized are two distinct things. Here are insights on how to increase your chances of garnering your brand's media coverage.

Learn the many reasons why a positive online reputation is essential and what your business can do to take control of your online image.